Originally published in ColoradoBiz Magazine on March 30, 2020.
Tools and techniques to build a virtual communication strategy
Marketing and business development are all about connection.
It has always been about who you know, where you go, who you meet, and how you relate to each other. The current global health crisis is presenting Colorado business owners with the unique challenge of how to remain relevant to customers and other professional networks when we are unable to see each other in-person or gather in groups. Clear and open communication is even more crucial now with the global coronavirus pandemic as its backdrop.
While we are at home scrambling to figure out what normal looks like right now for our businesses, taking care of ourselves and trying to keep our children occupied, we need to assess our virtual communication strategies.
Here are some quick ideas on how to pivot your existing marketing plan with smart messaging that will benefit your business and your clients.
When people are working from home, they will be checking their email regularly and your business should be proactive about creating messaging through this method.
Social media will now be even more than ever an accessible method of staying top of mind to the people who already know, like, and trust your business.
Video is one of the best ways that a business can continue to make a personal connection with its audience during this time.
Many business owners have realized from the infancy of this epidemic that we are in a crisis, and that they need to pay attention to how, why and what they communicate.
Digital is Different
Emails and social media messaging need to take this into consideration. Be especially cognizant of this when communicating with colleagues, clients and your community.
Message is Key
Digital communication needs to be clearer than ever before. Choice of language is crucial to imparting tone and confidence in the message.
Plan, Plan, Plan
Clear and open communication has a theme. What will your theme be? What is your business’ story? Think about that before you post and email.
Serve Your Clients and Your Community
Letting your clients and community know that you are still there to serve them, just with different tools, is a great thing.
To learn more about how to pivot your existing marketing plan, read the full article in ColoradoBiz Magazine.
Struggling with your current marketing strategy? Contact the Denver Legal Marketing team for a consultation.