Legal Marketing Library
Time to Make Time
for Your Law Firm
For legal professionals seeking to build a thriving practice, success requires more than just excellent legal skills. It requires a thoughtful approach to building relationships and visibility. In her transformative book, Connections, legal marketing expert Meranda Vieyra delivers a definitive guide to business development tailored specifically for the legal industry.
Connections offers a clear roadmap for attorneys looking to expand their reach and grow their client base. While solo practitioners and small firm owners will find immense value in its pages, the book provides critical insights for lawyers at any stage of their career and within any size firm. Vieyra draws on decades of experience—spanning roles from a law firm receptionist to a Chief Marketing Officer for a national practice—to present a comprehensive, realistic view of law firm marketing.
The author’s unique perspective shines through her practical, executable strategies. Rather than relying on abstract theories, the book walks readers through concrete methods to identify a profitable practice niche, set clear professional goals, and choose the right leadership roles to achieve them. Vieyra breaks down complex marketing concepts into manageable weekly, monthly, and yearly action plans. This ensures that legal professionals can consistently market their services while remaining true to their core personal values and motivations.
What sets this guide apart is the transformative impact of the author’s guidance. Vieyra possesses a rare gift for understanding the unique strengths of individual lawyers and helping them leverage those strengths to make meaningful professional connections. Her strategic, data-driven advice empowers readers to move beyond basic networking. Instead, lawyers learn to build authentic relationships that drive measurable, long-term business outcomes.
Connections stands out as an essential resource for the modern attorney. It demystifies the strategic planning process and provides a proven tactical approach to securing a valuable book of business. Legal professionals who want to elevate their reputation, increase their visibility, and accelerate their practice growth should consider this required reading. Purchasing a copy of Connections is a highly recommended investment and a critical first step toward mastering law firm business development.
Smart people do dumb things. Here’s the proof: How much money would you have right now if I gave you the ability to unwind any three financial decisions you have ever made? Years ago, after suffering a humiliatingly large dumb tax, it dawned on me that I have a seemingly unlimited ability to hit unforced errors and sabotage my business and financial success. I suspect you do, too.
Jeb Blount | 2015 | 4.7
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development―prospecting. The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect.
Notes from a Street-smart Executive
Mark H. McCormack | 1986 | 4.4
Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.
The indispensable guide to earning a six-figure take-home income on your own terms, from Forbes.com contributing writer Elaine Pofeldt. The rise of one-million-dollar, one-person businesses in the past five years is the biggest trend in employment today, offering the widest range of people the most ways to earn a living while having the lifestyles they want.
*New York Times bestseller—over 40 million copies sold* *The #1 Most Influential Business Book of the Twentieth Century* One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for nearly three decades. It has transformed the lives of presidents and CEOs, educators and parents—millions of people of all ages and occupations.
The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins. In Never Eat Alone, Ferrazzi lays out the specific steps—
