PODCASTS FOR LAWYERS
People buy lawyers, not law firms.
Denver Legal Marketing LLC’s podcast, “You CAN Like Your Lawyer” is focused on connecting the Colorado business community with the Colorado legal community using a new medium that is widely consumed.
The Big Picture
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50% of all US homes are podcast fans (Source: Nielsen, Aug 2017)
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51% (144 million) of the US population has listened to a podcast (Source: Infinite Dial 19)
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90 million people listened to a podcast in the last month (Source: Infinite Dial 19)
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45% of monthly podcast listeners have household income over $75K – Source: PodcastInsights.com
5 Reasons Your Lawyers and Law Firm Should Record a Podcast
#1 - Community
People in all walks of life listen to podcasts “on demand” for growth in their personal and professional life. Educational podcasts are in the top three genres of podcasts consumed.
#2 - Convenience
The podcasting industry is growing daily.For lawyers, the competition with other law firms reaching potential clients using this medium is remarkably low.
#3 - Confidence
Podcasts build trust in your brand through a unique marketing medium. Lawyer podcasts showcase your law firm’s knowledge in your practice area. They also build your brand’s credibility and loyalty as a trusted voice in the business community.
#4 - Competition
The podcasting industry is growing daily.For lawyers, the competition with other law firms reaching potential clients using this medium is remarkably low.
#5 - Content
Podcasting provides your law firm with instant content that is both casual and consumable. Audio interviews are conversational and can be easily transcribed and repurposed in a number of ways including blog posts, infographics, and articles.
