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Law is widely regarded as a highly logical, emotionally detached industry. In some ways, this is true and in some ways, it absolutely is not. An attorney needs to be facts-oriented and thorough when approaching her craft, critical and shrewd when identifying key issues and using them to her clients’ benefits. However, to reduce the practice of law down to statutes, rigid rules, and the removal of all emotion is to miss a big part of this industry: personal connection.
Personal connection, fortunately, is a place where female lawyers often shine. Research shows that women “use communication as a tool to enhance social connections and create relationships,” whereas men often focus more on outcomes and asserting dominance. In a legal environment where trust is the key to making and keeping clients, the value of using this feminine trait to define and shape narratives cannot be overstated.
Read the full article to learn more about the feminine side of law and how to use brand storytelling your clients crave at the Colorado Women’s Bar Association, The 1891 Blog.
Do you need help starting your brand story? Contact the Denver Legal Marketing team for a consultation.
