Video is no longer just an option for marketing your firm…it’s a necessity. Just listen to some of these statistics:
By 2019, global consumer internet video traffic will account for 80% of all consumer internet traffic.
Over 500 million people watch video on Facebook daily.
YouTube has over one billion users which amounts to almost one-third of the Internet.
YouTube is the second largest search engine in the world – second only to Google.
The fact is, if your law firm isn’t leveraging video in your marketing strategy, you could be making a mistake that’s not only affecting your reach and brand, but also your vastly important bottom line.
Effectively utilizing video marketing gives you a new way to engage your audience, promote your brand, and grow your firm to levels you simply can’t without video. Video has a way of fostering engagement and yielding results that are hard to parallel.
Here are the top four reasons attorneys should be utilizing video marketing in 2018:
1. Brand Awareness – Your firm is your brand, and video gives you the perfect medium to tell your firm’s story and let people know what your firm stands for, and who it represents. With videos, you can offer your audience a chance to get to know the attorneys in your firm without ever having to set foot in your office. Video is how people “shop” today, for both physical items and also professional services such as legal representation.
2. Educate Your Clients – Not only will video enable you to give your audience a sneak peek inside your office and get to know the faces and personalities of your staff, but you’ll be able to educate them on specific topics that they’ll be looking for. Add to that the fact that Google loves to position videos high in search engine rankings, and you’re golden. Imagine a potential client who is in search of legal representation for a Colorado criminal case. They open up Google, type in “Colorado criminal attorney, Denver, Colorado” and there in the first few results is your video on YouTube telling them all about the criminal case process, what they can expect, and an invitation to come in for a consultation.
3. Build Firm Loyalty – One of the greatest benefits your firm will gain from the addition of video in your marketing efforts is brand loyalty. By allowing your audience the chance to get to know your firm and its staff, you’ll be reaching them at a level you simply couldn’t before. When a satisfied client has the chance to refer you to a new potential client, video gives them an easy way to introduce your firm. This is essential for a law firm that relies heavily on referrals in practice areas such as family law, criminal law, and personal injury.
4. Create a Multi-Purpose Marketing Asset – Videos can be used in your marketing in a multitude of ways. We’ve already touched on attorney profile videos and explainer videos, but other ways you can utilize video include: _
How-To Videos: On YouTube, “how to” searches are more popular than ever. Your firm could have videos on how to file an insurance claim, how to take pictures at an accident site, how to create a living will, etc. _
Vlogs: Basically a video blog, an attorney might create videos outlining recent courtroom or client experiences, while not disclosing identifying information. This gives the viewer an “inside look” that could be relevant to their own issue. _
Testimonials: Short video testimonials show “social proof” through third-party validation of your services. _
Frequently Asked Questions: What are your firm’s most frequently asked questions? Compile a script based on these questions and give helpful answers that your potential clients need. These potential clients are more apt to call you for a consultation if they’ve seen video first that presents you as an authority on what they need.
Video isn’t optional in a successful law firm marketing plan in 2018. Placing video front-and-center in your marketing will ultimately win you more clients and raise that all important bottom line.
If you are interested in adding video to your law firm’s 2018 marketing strategy contact Denver Legal Marketing today at (303) 507-3944.
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