In my most recent guest post for The National Law Review, I cover an issue that is often overlooked – the importance of the attorney biography on a law firm website. Although it seems like a simple thing to complete, many lawyers do not take the time or consideration necessary to make this tool work for their business growth goals.
People looking for lawyers today do their shopping online before they ever pick up the phone. This means that it is more important than ever to make sure that online biographies are completed to a high professional standard. Some of the key points I mention in the article include:
- How to create a strong opening statement
- The importance of completing every part of the biography
- Investing in professional photography
Each of the seven elements that I discuss in this article are crucial for putting your best foot forward in the era of digital self-selling. With these tools in your arsenal, you will increase your visibility online and establish a consistent brand that will instill confidence in potential new clients.