The millennial generation is a growing part of our economy, and has surpassed Baby Boomers as the largest adult demographic in America. It is more important than ever to consider how this group of consumers makes decisions about purchasing services such as legal support.
In this infographic, we highlight some of the unique characteristics of this generation of buyers including their reliance on technology, their commitment to brands having a positive impact on the world, and their need for authentic marketing interactions.
