On October 17, Meranda Vieyra, Founder and CEO of Denver Legal Marketing LLC, presented a lecture on how to stand out as an in-house attorney to the Colorado Chapter of the Association of Corporate Counsel, hosted by the law firm, Davis Graham & Stubbs. The goal of this lecture was to teach in-house counsel that are not in private practice, how to distinguish themselves by developing a personal brand and how to credential their careers through awards, publications and presentations.
Personal Branding for In-House Attorneys
Meranda shared the importance of developing a personal brand that has meaning and a diversity and inclusiveness stance that has teeth. In-house attorneys have a great opportunity to develop a personal brand that sets them apart from the others. A personal brand and credentialed in-house career allow for options and mobility in career development. She also answered questions on how to rebrand after a change in job position.
Marketing, Networking, Visibility for Legal Departments
Meranda Vieyra discussed creating a personal digital strategy that includes small steps to achieve your long-term business goals. Digital marketing maintenance is important for in-house counsel and they can do a few simple branding items every quarter to keep their online information current. Meranda provided information on how to keep their resume and biography updated with credibility-boosting credentials, such as awards, publications, and presentations.
Personal Marketing Elements For In-House Lawyers
- Collateral Materials
- Directory Listings
- Events & Seminars
- Email Newsletter
- LinkedIn Strategy
- Participation in or Initiation of Market Research
- Memberships – Legal Community and Greater Community
- Public & Media Relations
- Website Updates
- Awards and Honors
To learn more about personal branding, marketing, networking, and visibility for in-house attorneys, contact Meranda Vieyra today.