Meranda Vieyra Presents Lecture on How to Stand Out as an In-House Attorney to the Colorado Chapter of the Association of Corporate Counsel

Denver Legal Marketing News

Denver Legal Marketing News



On October 17, Meranda Vieyra, Founder and CEO of Denver Legal Marketing LLC, presented a lecture on how to stand out as an in-house attorney to the Colorado Chapter of the Association of Corporate Counsel, hosted by the law firm, Davis Graham & Stubbs. The goal of this lecture was to teach in-house counsel that are not in private practice, how to distinguish themselves by developing a personal brand and how to credential their careers through awards, publications and presentations.

Personal Branding for In-House Attorneys

Meranda shared the importance of developing a personal brand that has meaning and a diversity and inclusiveness stance that has teeth. In-house attorneys have a great opportunity to develop a personal brand that sets them apart from the others. A personal brand and credentialed in-house career allow for options and mobility in career development. She also answered questions on how to rebrand after a change in job position.

Marketing, Networking, Visibility for Legal Departments

Meranda Vieyra discussed creating a personal digital strategy that includes small steps to achieve your long-term business goals. Digital marketing maintenance is important for in-house counsel and they can do a few simple branding items every quarter to keep their online information current. Meranda provided information on how to keep their resume and biography updated with credibility-boosting credentials, such as awards, publications, and presentations.

Personal Marketing Elements For In-House Lawyers

  • Collateral Materials​
  • Directory Listings​
  • Events & Seminars​
  • Email Newsletter​
  • LinkedIn Strategy​
  • Thought-leadership 
  • Participation in or Initiation of Market Research​
  • Memberships​ – Legal Community and Greater Community
  • Public & Media Relations​
  • Website Updates
  • Awards and Honors

To learn more about personal branding, marketing, networking, and visibility for in-house attorneys, contact Meranda Vieyra today.

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