Meranda Vieyra, CEO and Founder of Denver Legal Marketing presented effective methods for online reputation management and marketing for ADR practices at the 13th Annual Colorado ADR Conference on November 1, 2019. A mix of lawyers and non-lawyers joined the discussion, looking to learn more about marketing their ADR practices.
During Meranda’s presentation, she covered effective strategies for online reputation management, online marketing, and how to get started with social media for ADR practices. Some ADR practitioners do not have the time or resources to manage social media themselves, and find that outside consulting is very beneficial. Meranda’s marketing approach can also help ADR practices identify their target audience and attorney-to-attorney referral network.
This was an interactive presentation during which Meranda answered questions about how to handle negative online reviews and gather positive testimonials. She also provided information on how to use social media to support an ADR practice’s business development goals. Online reviews and social media direct potential clients towards or away from your practice. It is essential to Google yourself quarterly, clean up old social media profiles, and make sure your profiles are up-to-date for online directories on a quarterly basis. There are thousands of people engaged in alternative dispute resolution discussion and a definitive marketing plan can keep your followers interested.
To learn more about marketing your ADR practice or schedule a consultation, contact Meranda.