Everything You Wanted to Know About FindLaw

Meranda Vieyra

Meranda Vieyra



Claiming your freelisting on FindLaw is a great way for lawyers to boost their online visibility and make a law firm more searchable on the internet. FindLaw can be a useful tool for connecting with your target audience and a place for collecting recommendations and reviews that you can leverage with other media sources. FindLaw offers a number of resources and a free, searchable profile that can increase your online presence. 

What is FindLaw?

FindLaw is a website centered around free, current legal information that is easily accessible for U.S. consumers, business owners, and legal professionals. Their goal is to attract visitors who need answers to their legal questions and match them with qualified lawyers. FindLaw’s comprehensive lawyer directory is a great way to build your online presence and demonstrate authority.

How long has FindLaw been around?

FindLaw was founded in 1996 by Stacy Stern, Tim Stanley, and Martin Roscheisen, offering resources on case laws, statutes, legal news, lawyer directory, and community-based tools such as online forums.

In 2001, FindLaw merged with Thomson Reuters, a multinational legal corporation, and continued to expand to over 11 million users.

Basic Lawyer Directory Profiles

The best part of FindLaw’s basic listings is that they are completely free. Chances are that you are not going to outrank FindLaw in search engine results and claiming your free profile can be an effective source way of bringing your practice to the first page of Google. With a basic listing, you can update information such as your name, address, phone and fax number, e-mail address, and practice area.

Be sure to check for a pre existing profile to claim before creating a new listing. Having two profiles floating around would be less effective and perhaps cause confusion for your audience on how to contact you.

The details you can update depends on the type of profile you have and there are limits to the free listing.

What do Premium Profiles include?

If you have a FindLaw “Platinum Profile,” you can update more information than a basic listing, and in a wide variety of categories, including narrative text, representative cases and clients, education, and more. Your profile also gets priority placement in the lawyer directory.

Up to 9 attorneys


10-29 attorneys


The clients that get the best results from FindLaw pay for complete profiles. These are the profiles you can tell have had effort put into them.

One last important tip for your FindLaw listing is to always remember to both publish and verify your profile after claiming and updating. Profile verification typically takes up to a couple of business days.

Free Resources

FindLaw is full of free tools for lawyers. You can search for state and federal case law, statutes, and opinion summaries. FindLaw’s Legal Blogs cover legal news that covers high-profile cases and cases that change culture, Supreme Court updates for your jurisdiction, and many other topics related to managing your law firm. There is even a section of resources for Corporate Counsel.

FindLaw also has a Law Firm Management section that can help anyone running their own solo or small law firm. There are a variety of resources available on finance, human resources, legal marketing, and a practice guide.

Is FindLaw Worth It?

FindLaw can be a great resource for lawyers and legal professionals through their searchable cases, statues, opinion summaries, and a career center. I recommend investigating whether the paid options are worth it, but at a minimum, take advantage of the claiming your free directory listing and update your profile.

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