LinkedIn for Lawyers Lectures
'LinkedIn for Lawyers' Training Leads a Mid-Sized Firm to New Clients
CLIENT
A mid-sized law firm in the Denver Metro area.
OVERVIEW
The firm wanted to teach both new and experienced attorneys how to better use LinkedIn to generate attorney-to-attorney referrals and build a business development pipeline with existing professional clients.
STRATEGY
The goal for this law firm client was to create a presentation that was engaging, hands-on, and full of actionable strategies they could implement immediately to begin building their attorneys’ respective LinkedIn business profiles and business development funnels.
ACTION PLAN
STEP 1 - PREPARATION
Met with client’s leadership team to determine requested return on use of LinkedIn for firm and get to know practice area focus. Developed rubrics for content mastery.
STEP 2 - CLASS DESIGN
Developed a two hour presentation tailored to the firm’s business development goals including important concepts to cover, presentation hand-outs, and actionable content to be presented in a mixed-ability setting.
STEP 3 - PRESENTATION
Presented on the background of LinkedIn, the purpose of LinkedIn for attorneys, and the reasons they should use LinkedIn for business development. Meranda also provided instruction on how to use groups, posts, and messaging for business development and personal branding.
STEP 4 - HANDS-ON
Presented a guided workshop intensive to allow attorneys to update their profile with real-time professional consultation. Attorneys brought their laptops and Meranda instructed them individually and in small groups on how to update their profile, write a compelling headline, and create an impactful summary statement.
CONCLUSION
After the presentation and workshop, the law firm reported that their attorneys more views per week than ever before. The firm also reported that many potential leads across the firm were directly related to messaging and post-related LinkedIn activities that were covered in the presentation and workshop.
