Six Ways for Law Firms to Address a Bad Online Review
September 10, 2011
Meranda Vieyra
CEO & FOUNDER
Meranda Vieyra is the owner of Denver Legal Marketing LLC which was founded to bring the value of high level, high impact legal marketing to solo practitioners and law firms.
She has over twenty years of experience in Denver law. Her hybrid skill set includes the administration of diversity and inclusiveness, business development, legal marketing strategy, and recruiting initiatives.
Meranda enjoys the challenge of helping smaller law firms become more visible to their clients and in the legal community, which grows their reputation and grows their practice. She views law firm marketing holistically, as many big businesses and general counsel do, including diversity and inclusiveness, recruitment and retention programs into marketing strategy.
Best of Colorado Business Choice (Runner-Up)
ColoradoBiz Magazine
2021
Best Legal Marketing Firm
People's Choice, Barrister's Best, Law Week Colorado
2018 - 2020
Outstanding Women in Business (Finalist)
Denver Business Journal
2020
2020 Outstanding Corporate Commitment Award
Colorado Hispanic Bar Association
2020
Top 100 Young Professionals in Colorado
Gen XYZ Award, ColoradoBiz Magazine
2019
Top 25 Most Powerful Women in Business
Colorado Women's Chamber of Commerce
2019
40 Under 40
Denver Business Journal
2018
Top 10 Alumni of the Decade
10 Under 10 Award, Metropolitan State University of Denver Alumni Association
2018
Outstanding Legal Professional
Law Week Colorado
2014, 2016
Inclusiveness@Work Awards - Individual (Finalist)
Center for Legal Inclusiveness
2021
2020 Go-To Thought Leader, COVID-19 Marketing Strategies
The National Law Review
2020
Outstanding Women in Business
Denver Business Journal
2021
Best Legal Marketing Firm
People's Choice, Barrister's Best, Law Week Colorado
2020
Inclusiveness@Work Award - Individual
Center for Legal Inclusiveness
2022
AUTHOR, Five Tech Tools to Scale Your Law Practice and Make Your Life Easier
Law Week Colorado (2023)
February 24, 2023
AUTHOR, When Does Guest Posting Make Sense for Attorneys?
1891 Blog (2023)
February 10, 2023
AUTHOR, Five Mistmaking Tips for New Lawyers, Law Practice Today
Law Practice Today (2023)
February 7, 2023
AUTHOR, How to Use “Voice of Customer” Data to Better Market Your Law Firm
The National Review (2023)
February 6, 2023
AUTHOR, How Can I Increase My Law Firm’s Visibility on Google?
Martindale-AVVO Blog (2023)
January 5, 2023
AUTHOR, Successful Client Management
Martindale-Avvo Blog, Martindale Special Series (2022)
December 21, 2022
AUTHOR, How to Use Keywords Effectively on Your Law Firm Website
Martindale-AVVO Blog (2022)
December 15, 2022
AUTHOR, What is a Law Firm Content Audit and How Can You Do One?
1891 Blog (2022)
November 23, 2022
AUTHOR, Which Marketing KPIs Are Best for Lawyers to Track?
Martindale-AVVO Blog (2022)
November 23, 2022
AUTHOR, Directories 101: Which Ones Are Best for Law Firms?
The National Review (2022)
November 7, 2022
AUTHOR, How Long Does SEO Take to Get Results for Law Firms?
Martindale-AVVO Blog (2022)
November 2, 2022
AUTHOR, Documents: Best Systems for Organizing
Martindale-Avvo Blog, Martindale Special Series (2022)
October 18, 2022
AUTHOR, How to Brainstorm Topics for a Law Firm YouTube Channel
1891 Blog (2022)
October 12, 2022
AUTHOR, How to Use Images and Blogs to Boost Your Google My Business Profile
The National Review (2022)
September 22, 2022
AUTHOR Best Tools for Managing Payments for Lawyers
Martindale-AVVO, Martindale Special Series (2022)
August 22, 2022
AUTHOR 3 Outside Experts to Hire for Law Firm Marketing
The 1891 Blog (2022)
August 21, 2022
AUTHOR, 3 Outside Experts to Hire for Law Firm Marketing
1891 Blog (2022)
August 20, 2022
AUTHOR Which Platforms Are Easiest for Legal Blogging?
Martindale-AVVO, Martindale Special Series (2022)
August 9, 2022
AUTHOR How to Build a Women-Focused Referral Network for Your Law Firm
The 1891 Blog (2022)
August 3, 2022
AUTHOR How to Attract More Positive Online Reviews for Your Law Firm
National Law Review (2022)
July 27, 2022
AUTHOR Could a Podcast Support Your Law Firm Marketing?
Texas Lawyer (2022)
July 25, 2022
AUTHOR How to Market Your Firm When You Don’t Need an In-House Hire
National Law Review (2022)
July 22, 2022
AUTHOR How to Use Pictures on Your Website and Social Media to Tell Your Law Firm’s Story
the 1891 Blog (2022)
July 20, 2022
AUTHOR Best Marketing Tools for Your Law Firm
Martindale-Avvo Blog, Martindale Special Series
June 22, 2022
AUTHOR Backlinking Basics for Law Firms: When to Invest
National Law Review
June 20, 2022
AUTHOR Why Sponsoring Local Events and Fundraisers Increases Your Law Firm’s Profile
June 10, 2022
AUTHOR Lead Magnets for Lawyers 101
Texas Lawyer (2022)
May 24, 2022
INTERVIEW Your Law Firm Is Now on TikTok. What Could Possibly Go Wrong?
Texas Lawyer, Texas Takeaways (2022)
May 13, 2022
AUTHOR Freelance Lawyer vs/ New Associate: Which One Do You Need?
Martindale-Avvo Blog (2022)
May 11, 2022
AUTHOR Best Ways to Stand Out in Your Practice Area
the 1891 Blog (2022)
May 9, 2022
AUTHOR How to Audit Your Past Marketing Efforts
The National Law Review (2022)
May 5, 2022
AUTHOR How to Outsource or Delegate Marketing for Your Law Firm
The National Law Review (2022)
April 26, 2022
AUTHOR How to Determine What Makes Your Law Firm Unique
Martindale-Avvo Blog (2022)
April 21, 2022
AUTHOR How to Determine What Makes Your Law Firm Unique
April 21, 2022
AUTHOR What to Think About Before Getting New Lawyer Headshots
Martindale-Avvo Blog (2022)
March 30, 2022
AUTHOR Four Must-Haves for a Lawyer’s LinkedIn Profile
Texas Lawyer (2022)
March 17, 2022
AUTHOR How to Determine Topics for Your Law Firm Blog
the 1891 Blog (2022)
March 16, 2022
AUTHOR Boost Your Credibility with Workshops: A How-To Guide for Lawyers
the 1891 Blog (2022)
March 9, 2022
AUTHOR 13 Types of Law Firm Content Marketing That Really Work
The National Law Review (2022)
March 7, 2022
AUTHOR How Often Should Lawyers Blog?
Martindale-Avvo Blog (2022)
March 3, 2022
AUTHOR The Power of Brand Personas in Law Firm Marketing
Martindale-Avvo Blog (2022)
February 23, 2022
AUTHOR A Lawyer’s Guide to Growing Your Visibility by Guesting on Podcasts
the 1891 Blog (2022)
February 2, 2022
AUTHOR How to Create an Editorial Calendar for Your Law Firm’s Social Media Campaign
The National Law Review (2022)
January 19, 2022
AUTHOR 4 Tips to Create a Comprehensive Online Law Firm Marketing Strategy Easily
the 1891 Blog (2022)
January 19, 2022
AUTHOR Beyond Networking: How to Build Authentic Referral Relationships
Texas Lawyer (2022)
January 18, 2022
AUTHOR 5 Things That Belong on Your Google My Business Profile
The National Law Review (2022)
January 14, 2022
AUTHOR Credentials 101 for Women Lawyers: Why They Matter
the 1891 Blog (2022)
January 12, 2022
AUTHOR How to Audit Your Firm Referral Strategy Before Year End, Colorado Women’s Bar Association
the 1891 Blog (2021)
December 10, 2021
AUTHOR How to Grow Your Small Law Firm’s Social Media Following Online
Martindale-Avvo Blog (2021)
December 1, 2021
AUTHOR Top Storytelling Techniques Lawyers Need to Use in Their Marketing
The National Law Review (2021)
November 24, 2021
INTERVIEW Visibility, Marketing + Success For Women Lawyers
Her Gavel Podcast (2021)
November 11, 2021
AUTHOR How to Leverage a Google My Business Profile
the 1891 Blog (2021)
November 3, 2021
AUTHOR How to Get Back Into the Swing of Public Speaking to Grow Your Law Firm
the 1891 Blog (2021)
October 13, 2021
AUTHOR How to Use Google My Business to Market Your Women-Owned Law Firm
The 1891 Blog (2021)
September 1, 2021
AUTHOR 4 Tips for Branding Yourself in a New Legal Practice Area
Martindale-Avvo Blog (2021)
September 1, 2021
AUTHOR The 4 Step Checklist to Ensure Your Law Firm Website is Mobile Friendly
National Law Review (2021)
August 13, 2021
AUTHOR Like, Share, Comment: How to Support Other Women Attorneys Online, Colorado Women’s Bar Association
The 1891 Blog (2021)
August 6, 2021
AUTHOR Is There Demand and Interest for Niche Practice Areas?
Martindale-Avvo Blog (2021)
August 4, 2021
AUTHOR Why You Should Join an Attorney Mentorship Program
Martindale-Avvo Blog (2021)
July 12, 2021
AUTHOR The Importance of Testimonials for Small Law Firms
Martindale-Avvo Blog (2021)
June 16, 2021
AUTHOR Demystifying Marketing for Your New Law Firm
National Law Review (2021)
June 13, 2021
INTERVIEW
Challenges Faced By Generation X During the Pandemic News
9 News
May 19, 2021
AUTHOR How to Market Your New Law Practice
Martindale-Avvo Blog (2021)
May 12, 2021
AUTHOR Diversity, Equity and Inclusion Makeover for Law Firm Websites?
Texas Lawyer (2021)
May 12, 2021
AUTHOR How to Elevate Your Law Firm Brand
National Law Review
April 13, 2021
AUTHOR Marketing Strategy Should Include Community Outreach
Colorado Women’s Bar Association, The 1891 Blog
April 7, 2021
AUTHOR Credential Your Law Practice
National Law Review
March 13, 2021
AUTHOR 8 Simple SEO Tips to Grow Your Law Firm’s Website Traffic
Colorado Women’s Bar Association, The 1891 Blog
March 10, 2021
AUTHOR Professional Photography is More Than Just Your Attorney Headshot
National Law Review
February 20, 2021
AUTHOR The Ultimate Guide for Incorporating Video into Your Small Law Firm Marketing Mix
Martindale-Avvo Blog
February 18, 2021
AUTHOR Approaching Your Personal Brand with an Entrepreneurial Mindset
Colorado Women’s Bar Association, The 1891 Blog
February 5, 2021
AUTHOR Hit the Ground Running with Your 2021 Law Firm Marketing Plan
Martindale-Avvo Blog
January 26, 2021
INTERVIEW
Creating a Marketing Strategy (on a Budget) for a Small Law Firm in the COVID-19 Era
Texas Lawyer, Texas Takeaways
January 21, 2021
AUTHOR Reflections on 2020: What Worked for Marketing Your Small Law Firm and What Didn’t?
Colorado Women’s Bar Association, The 1891 Blog
January 8, 2021
AUTHOR Creating a Well-Rounded Law Firm Marketing Strategy That Will Not Break the Bank
National Law Review
December 16, 2020
INTERVIEW Small Firms Can Thrive During the “COVID-19 Recession”
Texas Lawyer, Texas Takeaways
December 10, 2020
INTERVIEW Marketing for the Modern Lawyer
Colorado Bar Association, Modern Law Revolution Podcast
December 9, 2020
AUTHOR 25 Apps to Market Your FIrm
Martindale-Avvo Blog
December 3, 2020
AUTHOR Being Direct: Tips and Tricks for Improving the ROI on Your Law Firm’s Direct Mailer Campaign
National Law Review
November 16, 2020
AUTHOR Grace Under Fire: Staying Classy Amidst Bad Online Reviews
Colorado Women’s Bar Association, The 1891 Blog
November 4, 2020
AUTHOR Back to School: Resources to Enhance Your Legal Marketing Education
Colorado Women’s Bar Association, The 1891 Blog
October 28, 2020
AUTHOR How to Build a Mobile-First Marketing Strategy for Your Small Law Firm
National Law Review
October 14, 2020
AUTHOR How to Get on Google’s First Page: The Simple SEO Guide for Your Law Firm
Martindale-Avvo Blog
October 8, 2020
CO-AUTHOR (WITH MARGRIT LENT-PARKER) The Ethics of Soliciting Client Reviews and Testimonials
Law Week Colorado
October 6, 2020
INTERVIEW Putting Brand Marketing to Work for Lawyers
Texas Lawyer, Texas Takeaways
September 24, 2020
AUTHOR Marketing Checklist for Busy Solo Attorneys and Small Law Firms
Martindale-Avvo Blog
September 24, 2020
AUTHOR Media Training for Lawyers
Colorado Women’s Bar Association, The 1891 Blog
September 4, 2020
AUTHOR Developing a Brand Voice for Your Law Firm
National Law Review
August 29, 2020
AUTHOR Cultivating Excellence in Solo Law: Customer Service Skills that Help the Sales Funnel
Martindale-Avvo Blog
August 27, 2020
FEATURED INTERVIEW Gettin’ Legal With It: Meranda Vieyra
Denver Bar Association Young Lawyers Division Podcast
August 12, 2020
AUTHOR Thought Leadership Marketing: 5 Strategies to Inform, Engage, and Build Your Legal Practice
Colorado Women’s Bar Association, The 1891 Blog
August 7, 2020
AUTHOR 7 Ways to Get Better Client Referrals on LinkedIn
Martindale-Avvo Blog
July 23, 2020
AUTHOR 7 Things You Should Know Before Hiring a Web Designer for Your Law Firm
National Law Review
July 16, 2020
AUTHOR Under Pressure: Successful Attorney Photo Shoots that will Turn Heads
Colorado Women’s Bar Association, The 1891 Blog
July 3, 2020
AUTHOR 5 Things to Monitor During COVID-19
Martindale-Avvo Blog
June 25, 2020
AUTHOR 13 Signs It Is Time to Hire an Outside Marketing Professional
National Law Review
June 15, 2020
AUTHOR Emotional Impact: The Importance of Feminine Storytelling in Law
Colorado Women’s Bar Association, The 1891 Blog
June 5, 2020
AUTHOR How to Build a Legal Blog from the Ground Up
National Law Review
May 22, 2020
AUTHOR The Hidden Marketing Power of Community Service for Law Firms
Martindale-Avvo Blog
May 21, 2020
INTERVIEW Small Business COVID-19 Chronicles: Here’s how 8 Colorado Entrepreneurs Responded to the Coronavirus Crisis and What They Are Doing as the State Slowly Reopens for Business
MSU Denver’s RED Magazine
May 11, 2020
AUTHOR Women Lawyers of Color: Connecting Across Culture to Build Business
Colorado Women’s Bar Association, The 1891 Blog
May 8, 2020
AUTHOR Cause Marketing for Law Firms: How to Find a Cause and Make it Work for You and Your Network
Colorado Women’s Bar Association, The 1891 Blog
April 17, 2020
AUTHOR Don’t Back Down! Here’s Why (and How) Your Law Firm Can Keep Marketing During a Crisis
National Law Review
April 14, 2020
INTERVIEW How Your Law Firm Can Thrive During the COVID-19 Pandemic… (Law Across the Sea)
Think Tech Hawaii
April 13, 2020
AUTHOR 5 Strategies for Creating a Brand People Love
Martindale-Avvo Blog
April 7, 2020
CO-AUTHOR (WITH LAURIE GILBERTSON) How to Maintain Business Communication, Connection in the Wake of Coronavirus
Colorado Biz Magazine
March 30, 2020
AUTHOR How Your Law Firm Can Thrive During the COVID-19 Pandemic
Martindale-Avvo Blog
March 24, 2020
INTERVIEW Woman With MS Shares Concerns About the Coronavirus, Channel 9 News
Channel 9 News
March 18, 2020
AUTHOR Coronavirus and Law Firm Event Marketing: Cancelled, Postponed or Just Different?
National Law Review
March 16, 2020
AUTHOR Female Business Relationship Marketing in a Male-Dominated Legal Marketplace
Colorado Women’s Bar Association, The 1891 Blog
March 16, 2020
INTERVIEW Dozens Sign Up to Testify in Colorado’s Public Option Bills First Committee Test
Channel 7 News
March 11, 2020
TESTIMONY Testimony in Support of HB20-1349
Colorado House of Representatives, House Health & Insurance Committee
March 11, 2020
AUTHOR How to Use Targeted Google Ads to Grow Your Small Law Firm
Martindale-Avvo Blog
March 3, 2020
AUTHOR Brand Storytelling for Lawyers
National Law Review
February 18, 2020
CO-AUTHOR Cause Marketing Helps General Counsel Invest in a Personal Brand
Law Week Colorado
January 27, 2020
FAQ on Colorado Super Lawyers and Rising Stars Voting
July 24, 2016
Holiday Gifts for Small Law Firms and Solo Practitioners
October 18, 2016
Top 4 Places on Your Law Firm’s Website to Review Biannually for Updates
February 28, 2017
Where Are All the Lawyers?
February 28, 2017
Six Ideas for 2017 Law Firm Holiday Gift Giving
November 13, 2017
LECTURER Discussion of Women’s History Month and Women in Business
William “Bill” Roberts School (2023)
March 16, 2023
LECTURER Website SEO and Marketing 101
Legal Entrepreneurs for Justice (LEJ)
August 10, 2022
LECTURER Website SEO and Marketing 101
Colorado Bar Association (SSF)
August 10, 2022
LECTURER Website SEO and Marketing 101
Legal Entrepreneurs for Justice (LEJ)
August 10, 2022
PANELIST Racial Capitalsim in the Legal Profession
Colorado Attorney Mentorship Program (CAMP)
May 18, 2022
PRESENTER Brand Storytelling for Solos and Small Firms
Annual Planning Workshop for Solo Practitioners and Small Law Firms, Colorado Bar Association (2021)
November 2, 2021
MODERATOR Panel Discussion: Solo Practitioner Virtual Workshop
UNLV William S. Boyd School of Law (2021)
October 19, 2021
MODERATOR State of Downtown Denver: Commerical Real Estate Panel
LawBank (2021)
September 30, 2021
PRESENTER How to Leverage Professional Communities to Help Credential Your Legal Career
Southern Nevada Association of Women Attorneys (2021)
September 9, 2021
PRESENTER
Marketing Strategies for Law Firms
State Bar of Nevada, Handle|BAR Incubator (2021)
September 1, 2021
PRESENTER
WITH JAY KAMLETLeveraging Community
State Bar of Nevada, Handle|BAR Incubator (2021)
August 31, 2021
PRESENTER How to Boost Your Small Law Firm’s Brand Through Traditional Marketing in 2021
3rd Annual Solo-Small Firm Institute: Advocates, Entrepreneurs, Leaders Conference, Colorado Bar Association (2021)
August 17, 2021
PRESENTER Successfully Marketing & Growing Your Firm, Successfully Launching and Running Your Own Practice
The Essential Guide Conference, Colorado Bar Association (2021)
July 22, 2021
PRESENTER Personal Branding & Marketing
Center for Legal Inclusiveness (2021)
July 13, 2021
PANELIST EDI in Lawyering and Leadership: A Recipe for Success
39th Annual Real Estate Symposium Conference, Colorado Bar Association (2021)
June 28, 2021
PANELIST Solo But Not Alone: The Importance of Community For Entrepreneurial Attorneys
3rd Annual Solo-Small Firm Institute: Advocates, Entrepreneurs, Leaders Conference, Colorado Bar Association (2021)
June 18, 2021
PRESENTER Preventing Business Burnout
State of Nevada Bar Association
May 7, 2021
PRESENTER Business Development in 2021 for Immigration Attorneys
American Immigration Lawyers Association
April 14, 2021
PRESENTER LinkedIn for Law Students
University of Colorado Law School
March 24, 2021
PRESENTER Digital Marketing and Virtual Business Development in 2021
LawBank, Smarter Not Harder: Solo Practice Success Panel
February 16, 2021
PRESENTER Marketing, New Solo Series
Colorado Bar Association
January 14, 2021
CO-PRESENTER (WITH JESSIE BOWER AND KIMBERLY BECK) Top Tips for 2021 Digital Marketing and Business Development for Small Law Firms
Colorado Bar Association, Modern Law Practice Initiative
January 12, 2021
CO-PRESENTER (WITH JESSIE BOWER) Looking Ahead to 2021 – What Your Firm Marketing & Business Development Should Look Like
Colorado W.O.L.F. (Women Owned Law Firms)
December 17, 2020
PANELIST HealthCare GoTV
Colorado Democratic Party
November 2, 2020
LECTURER Good ADR Practice Marketing in a Bad Economy
14th Annual ADR Conference, Colorado Bar Association
October 30, 2020
PRESENTER Solo and Small Firm Mentorship Program
Colorado Bar Association Solo and Small Firm Executive Council Meeting
August 26, 2020
PRESENTER Credentialing How-Tos: Demystifying Martindale-Hubbell, Super Lawyers, Avvo Rating, and Other Credentialing
Colorado Women’s Bar Association
August 14, 2020
PRESENTER Personal Branding and Marketing During COVID-19
Colorado Hispanic Bar Association
August 7, 2020
PRESENTER How Lawyers Can Be More Social on Social Media
Colorado Women’s Bar Association
June 28, 2020
PRESENTER Raising Your Profile on a Solo and Small Firm Budget (Part 2)
Colorado W.O.L.F (Women Owned Law Firms), LawBank, and the Solo and Small Firm Section of the Colorado Bar Association
June 23, 2020
PRESENTER Marketing Basics and Internet Presence
Legal Entrepreneurs for Justice (LEJ)
June 22, 2020
PRESENTER Raising Your Profile on a Solo and Small Firm Budget (Part 1)
Colorado W.O.L.F (Women Owned Law Firms), LawBank, and the Solo and Small Firm Section of the Colorado Bar Association
June 18, 2020
PRESENTER Business Development Basics
Legal Entrepreneurs for Justice (LEJ)
June 18, 2020
PRESENTER Business Development Basics
Legal Entrepreneurs for Justice (LEJ)
June 17, 2020
PRESENTER Social Media: Individual Analysis and Feedback on your Professional LinkedIn, Facebook, Twitter, and Instagram Profiles
CBA-CLE Solo-Small Firm Institute
June 11, 2020
CO-PRESENTER (WITH HONORABLE ADAM J. ESPINOSA) Maximizing your Online Presence and Social Media in 2020
CBA-CLE Solo-Small Firm Institute
June 11, 2020
PRESENTER Personal Marketing during Covid-19
Colorado Hispanic Bar Association
May 8, 2020
CO-PRESENTER (WITH LAURIE GILBERTSON) Virtual Roundtable on Staying Connected With, Serving and Remaining Relevant to Clients
Colorado W.O.L.F. (Women Owned Law Firm Group)
March 26, 2020
PANELIST 7th Annual JD Pathways Career Conference
University of Colorado Law School
January 21, 2020
PRESENTERE levator Pitches for Lawyers
Holland & Hart
January 17, 2020
PRESENTER Marketing Basics
Legal Entrepreneurs for Justice (LEJ)
November 14, 2019
PRESENTER Business Development for Young Lawyers
Legal Entrepreneurs for Justice (LEJ)
November 13, 2019
PRESENTER LinkedIn for Law Students
University of Denver Sturm College of Law
November 7, 2019
PRESENTER How to Stand Out as An In-House Attorney
Colorado Chapter of the Association of Corporate Counsel
October 17, 2019
PRESENTER Media Training Basics
Legal Entrepreneurs for Justice (LEJ)
September 18, 2019
PRESENTER Mastering Your Online Professional and Social Media Presence
CBA-CLA 2019 Business Law Institute
September 12, 2019
PRESENTER LinkedIn for Lawyers
Legal Entrepreneurs for Justice (LEJ)
August 14, 2019
MODERATOR/FACILITATOR Individual Analysis and Feedback on Professional LinkedIn, Facebook, Twitter, and Instagram Profiles
CBA-CLE Inaugural Solo-Small Firm INSTITUTE
June 13, 2019
PRESENTER (WITH HONORABLE ADAM J. ESPINOSA) Maximizing Your Online Presence and Social Media
CBA-CLE Inaugural Solo-Small Firm INSTITUTE
June 13, 2019
PRESENTER LinkedIn for Lawyers
CBA-CLE Inaugural Solo-Small Firm INSTITUTE
June 13, 2019
GUEST CO-HOST Demystifying Business Legal Services with Chris Ward and Co-Host Meranda Vieyra
Business Leaders Podcast
June 12, 2019
GUEST CO-HOST Butler Snow: Your Guide to Legal Matters with Dave Mayhan, Sarah O’Brien, and Guest Co-Host Meranda Vieyra
Business Leaders Podcast
May 25, 2019
CO-PRESENTER (WITH MIKE ROLLIN) Building an Effective Online Reputation & Marketing Strategy in 2019
Colorado Hispanic Bar Association
May 8, 2019
GUEST CO-HOST Transparency and Employee Relationships with David Seserman and Meranda Vieyra
Business Leaders Podcast
April 15, 2019
PANELIST Breaking Through the Glass Ceiling
Hispanic Chamber of Commerce Denver
February 27, 2019
PRESENTER Stand Out! Personal Branding, Marketing, Networking, & Visibility
Hispanic National Bar Association
February 12, 2019
SPEAKER LinkedIn for Lawyers
Colorado Bar Association, Solo Small Firm Section
September 7, 2018
SPEAKER Marketing and Business Development for Your New Firm
Successfully Launching and Running Your Own Practice: The Essential Guide, Colorado Bar Association CLE
August 2, 2018
PANELIST D&I and Small Firm/Solo Practice, 2018 Legal Inclusiveness & Diversity Summit
Center for Legal Inclusiveness
May 7, 2018
SPEAKER New Year, New You. Marketing Yourself Through Social Media
Women in eDiscovery, Denver Chapter
January 16, 2018
SPEAKER LinkedIn for Business Owners
Business Bureau Denver/Boulder (BBB)
December 13, 2017
SPEAKER Marketing and Business Development for Your New Firm
Colorado Bar Association’s “Hanging Your Shingle” multi-day CLE Conference
August 3, 2017
SPEAKER LinkedIn for Lawyers
Denver Bar Association, Young Lawyers Division
January 20, 2017
• National Multiple Sclerosis Society, Colorado-Wyoming Chapter
• Diversity Engagement Council (2020-present)
• Board of Trustees (2019-2020)
• Colorado W.O.L.F. (Women Owned Law Firms)
• Member (2020-present)
• Center for Legal Inclusiveness
• Member (2020-present)
• Metro State University of Denver
• Affiliate Faculty, Marketing Department (2019-2020)
• Class Title: Marketing of Legal Services
• Legal Entrepreneurs for Justice
• Board Member (2019-present)
• Marketing Committee (2019-present)
• Colorado Hispanic Bar Association
• Committee Chair, Professional Advancement Committee (2018-present)
• Colorado Restaurant Association
• Member (2018-present)
• Colorado Women’s Bar Association
• Member (2016-present)
• Denver Area Legal Recruitment Association
• Member (2010-2015)
• B.A, Chicano/a Studies, Metropolitan State University of Denver
Meranda Vieyra
CEO & FOUNDER
Meranda Vieyra is the owner of Denver Legal Marketing LLC which was founded to bring the value of high level, high impact legal marketing to solo practitioners and law firms.
She has over twenty years of experience in Denver law. Her hybrid skill set includes the administration of diversity and inclusiveness, business development, legal marketing strategy, and recruiting initiatives.
Meranda enjoys the challenge of helping smaller law firms become more visible to their clients and in the legal community, which grows their reputation and grows their practice. She views law firm marketing holistically, as many big businesses and general counsel do, including diversity and inclusiveness, recruitment and retention programs into marketing strategy.
Best of Colorado Business Choice (Runner-Up)
ColoradoBiz Magazine
2021
Best Legal Marketing Firm
People's Choice, Barrister's Best, Law Week Colorado
2018 - 2020
Outstanding Women in Business (Finalist)
Denver Business Journal
2020
2020 Outstanding Corporate Commitment Award
Colorado Hispanic Bar Association
2020
Top 100 Young Professionals in Colorado
Gen XYZ Award, ColoradoBiz Magazine
2019
Top 25 Most Powerful Women in Business
Colorado Women's Chamber of Commerce
2019
40 Under 40
Denver Business Journal
2018
Top 10 Alumni of the Decade
10 Under 10 Award, Metropolitan State University of Denver Alumni Association
2018
Outstanding Legal Professional
Law Week Colorado
2014, 2016
Inclusiveness@Work Awards - Individual (Finalist)
Center for Legal Inclusiveness
2021
2020 Go-To Thought Leader, COVID-19 Marketing Strategies
The National Law Review
2020
Outstanding Women in Business
Denver Business Journal
2021
Best Legal Marketing Firm
People's Choice, Barrister's Best, Law Week Colorado
2020
Inclusiveness@Work Award - Individual
Center for Legal Inclusiveness
2022
AUTHOR, Five Tech Tools to Scale Your Law Practice and Make Your Life Easier
Law Week Colorado (2023)
February 24, 2023
AUTHOR, When Does Guest Posting Make Sense for Attorneys?
1891 Blog (2023)
February 10, 2023
AUTHOR, Five Mistmaking Tips for New Lawyers, Law Practice Today
Law Practice Today (2023)
February 7, 2023
AUTHOR, How to Use “Voice of Customer” Data to Better Market Your Law Firm
The National Review (2023)
February 6, 2023
AUTHOR, How Can I Increase My Law Firm’s Visibility on Google?
Martindale-AVVO Blog (2023)
January 5, 2023
AUTHOR, Successful Client Management
Martindale-Avvo Blog, Martindale Special Series (2022)
December 21, 2022
AUTHOR, How to Use Keywords Effectively on Your Law Firm Website
Martindale-AVVO Blog (2022)
December 15, 2022
AUTHOR, What is a Law Firm Content Audit and How Can You Do One?
1891 Blog (2022)
November 23, 2022
AUTHOR, Which Marketing KPIs Are Best for Lawyers to Track?
Martindale-AVVO Blog (2022)
November 23, 2022
AUTHOR, Directories 101: Which Ones Are Best for Law Firms?
The National Review (2022)
November 7, 2022
AUTHOR, How Long Does SEO Take to Get Results for Law Firms?
Martindale-AVVO Blog (2022)
November 2, 2022
AUTHOR, Documents: Best Systems for Organizing
Martindale-Avvo Blog, Martindale Special Series (2022)
October 18, 2022
AUTHOR, How to Brainstorm Topics for a Law Firm YouTube Channel
1891 Blog (2022)
October 12, 2022
AUTHOR, How to Use Images and Blogs to Boost Your Google My Business Profile
The National Review (2022)
September 22, 2022
AUTHOR Best Tools for Managing Payments for Lawyers
Martindale-AVVO, Martindale Special Series (2022)
August 22, 2022
AUTHOR 3 Outside Experts to Hire for Law Firm Marketing
The 1891 Blog (2022)
August 21, 2022
AUTHOR, 3 Outside Experts to Hire for Law Firm Marketing
1891 Blog (2022)
August 20, 2022
AUTHOR Which Platforms Are Easiest for Legal Blogging?
Martindale-AVVO, Martindale Special Series (2022)
August 9, 2022
AUTHOR How to Build a Women-Focused Referral Network for Your Law Firm
The 1891 Blog (2022)
August 3, 2022
AUTHOR How to Attract More Positive Online Reviews for Your Law Firm
National Law Review (2022)
July 27, 2022
AUTHOR Could a Podcast Support Your Law Firm Marketing?
Texas Lawyer (2022)
July 25, 2022
AUTHOR How to Market Your Firm When You Don’t Need an In-House Hire
National Law Review (2022)
July 22, 2022
AUTHOR How to Use Pictures on Your Website and Social Media to Tell Your Law Firm’s Story
the 1891 Blog (2022)
July 20, 2022
AUTHOR Best Marketing Tools for Your Law Firm
Martindale-Avvo Blog, Martindale Special Series
June 22, 2022
AUTHOR Backlinking Basics for Law Firms: When to Invest
National Law Review
June 20, 2022
AUTHOR Why Sponsoring Local Events and Fundraisers Increases Your Law Firm’s Profile
June 10, 2022
AUTHOR Lead Magnets for Lawyers 101
Texas Lawyer (2022)
May 24, 2022
INTERVIEW Your Law Firm Is Now on TikTok. What Could Possibly Go Wrong?
Texas Lawyer, Texas Takeaways (2022)
May 13, 2022
AUTHOR Freelance Lawyer vs/ New Associate: Which One Do You Need?
Martindale-Avvo Blog (2022)
May 11, 2022
AUTHOR Best Ways to Stand Out in Your Practice Area
the 1891 Blog (2022)
May 9, 2022
AUTHOR How to Audit Your Past Marketing Efforts
The National Law Review (2022)
May 5, 2022
AUTHOR How to Outsource or Delegate Marketing for Your Law Firm
The National Law Review (2022)
April 26, 2022
AUTHOR How to Determine What Makes Your Law Firm Unique
Martindale-Avvo Blog (2022)
April 21, 2022
AUTHOR How to Determine What Makes Your Law Firm Unique
April 21, 2022
AUTHOR What to Think About Before Getting New Lawyer Headshots
Martindale-Avvo Blog (2022)
March 30, 2022
AUTHOR Four Must-Haves for a Lawyer’s LinkedIn Profile
Texas Lawyer (2022)
March 17, 2022
AUTHOR How to Determine Topics for Your Law Firm Blog
the 1891 Blog (2022)
March 16, 2022
AUTHOR Boost Your Credibility with Workshops: A How-To Guide for Lawyers
the 1891 Blog (2022)
March 9, 2022
AUTHOR 13 Types of Law Firm Content Marketing That Really Work
The National Law Review (2022)
March 7, 2022
AUTHOR How Often Should Lawyers Blog?
Martindale-Avvo Blog (2022)
March 3, 2022
AUTHOR The Power of Brand Personas in Law Firm Marketing
Martindale-Avvo Blog (2022)
February 23, 2022
AUTHOR A Lawyer’s Guide to Growing Your Visibility by Guesting on Podcasts
the 1891 Blog (2022)
February 2, 2022
AUTHOR How to Create an Editorial Calendar for Your Law Firm’s Social Media Campaign
The National Law Review (2022)
January 19, 2022
AUTHOR 4 Tips to Create a Comprehensive Online Law Firm Marketing Strategy Easily
the 1891 Blog (2022)
January 19, 2022
AUTHOR Beyond Networking: How to Build Authentic Referral Relationships
Texas Lawyer (2022)
January 18, 2022
AUTHOR 5 Things That Belong on Your Google My Business Profile
The National Law Review (2022)
January 14, 2022
AUTHOR Credentials 101 for Women Lawyers: Why They Matter
the 1891 Blog (2022)
January 12, 2022
AUTHOR How to Audit Your Firm Referral Strategy Before Year End, Colorado Women’s Bar Association
the 1891 Blog (2021)
December 10, 2021
AUTHOR How to Grow Your Small Law Firm’s Social Media Following Online
Martindale-Avvo Blog (2021)
December 1, 2021
AUTHOR Top Storytelling Techniques Lawyers Need to Use in Their Marketing
The National Law Review (2021)
November 24, 2021
INTERVIEW Visibility, Marketing + Success For Women Lawyers
Her Gavel Podcast (2021)
November 11, 2021
AUTHOR How to Leverage a Google My Business Profile
the 1891 Blog (2021)
November 3, 2021
AUTHOR How to Get Back Into the Swing of Public Speaking to Grow Your Law Firm
the 1891 Blog (2021)
October 13, 2021
AUTHOR How to Use Google My Business to Market Your Women-Owned Law Firm
The 1891 Blog (2021)
September 1, 2021
AUTHOR 4 Tips for Branding Yourself in a New Legal Practice Area
Martindale-Avvo Blog (2021)
September 1, 2021
AUTHOR The 4 Step Checklist to Ensure Your Law Firm Website is Mobile Friendly
National Law Review (2021)
August 13, 2021
AUTHOR Like, Share, Comment: How to Support Other Women Attorneys Online, Colorado Women’s Bar Association
The 1891 Blog (2021)
August 6, 2021
AUTHOR Is There Demand and Interest for Niche Practice Areas?
Martindale-Avvo Blog (2021)
August 4, 2021
AUTHOR Why You Should Join an Attorney Mentorship Program
Martindale-Avvo Blog (2021)
July 12, 2021
AUTHOR The Importance of Testimonials for Small Law Firms
Martindale-Avvo Blog (2021)
June 16, 2021
AUTHOR Demystifying Marketing for Your New Law Firm
National Law Review (2021)
June 13, 2021
INTERVIEW
Challenges Faced By Generation X During the Pandemic News
9 News
May 19, 2021
AUTHOR How to Market Your New Law Practice
Martindale-Avvo Blog (2021)
May 12, 2021
AUTHOR Diversity, Equity and Inclusion Makeover for Law Firm Websites?
Texas Lawyer (2021)
May 12, 2021
AUTHOR How to Elevate Your Law Firm Brand
National Law Review
April 13, 2021
AUTHOR Marketing Strategy Should Include Community Outreach
Colorado Women’s Bar Association, The 1891 Blog
April 7, 2021
AUTHOR Credential Your Law Practice
National Law Review
March 13, 2021
AUTHOR 8 Simple SEO Tips to Grow Your Law Firm’s Website Traffic
Colorado Women’s Bar Association, The 1891 Blog
March 10, 2021
AUTHOR Professional Photography is More Than Just Your Attorney Headshot
National Law Review
February 20, 2021
AUTHOR The Ultimate Guide for Incorporating Video into Your Small Law Firm Marketing Mix
Martindale-Avvo Blog
February 18, 2021
AUTHOR Approaching Your Personal Brand with an Entrepreneurial Mindset
Colorado Women’s Bar Association, The 1891 Blog
February 5, 2021
AUTHOR Hit the Ground Running with Your 2021 Law Firm Marketing Plan
Martindale-Avvo Blog
January 26, 2021
INTERVIEW
Creating a Marketing Strategy (on a Budget) for a Small Law Firm in the COVID-19 Era
Texas Lawyer, Texas Takeaways
January 21, 2021
AUTHOR Reflections on 2020: What Worked for Marketing Your Small Law Firm and What Didn’t?
Colorado Women’s Bar Association, The 1891 Blog
January 8, 2021
AUTHOR Creating a Well-Rounded Law Firm Marketing Strategy That Will Not Break the Bank
National Law Review
December 16, 2020
INTERVIEW Small Firms Can Thrive During the “COVID-19 Recession”
Texas Lawyer, Texas Takeaways
December 10, 2020
INTERVIEW Marketing for the Modern Lawyer
Colorado Bar Association, Modern Law Revolution Podcast
December 9, 2020
AUTHOR 25 Apps to Market Your FIrm
Martindale-Avvo Blog
December 3, 2020
AUTHOR Being Direct: Tips and Tricks for Improving the ROI on Your Law Firm’s Direct Mailer Campaign
National Law Review
November 16, 2020
AUTHOR Grace Under Fire: Staying Classy Amidst Bad Online Reviews
Colorado Women’s Bar Association, The 1891 Blog
November 4, 2020
AUTHOR Back to School: Resources to Enhance Your Legal Marketing Education
Colorado Women’s Bar Association, The 1891 Blog
October 28, 2020
AUTHOR How to Build a Mobile-First Marketing Strategy for Your Small Law Firm
National Law Review
October 14, 2020
AUTHOR How to Get on Google’s First Page: The Simple SEO Guide for Your Law Firm
Martindale-Avvo Blog
October 8, 2020
CO-AUTHOR (WITH MARGRIT LENT-PARKER) The Ethics of Soliciting Client Reviews and Testimonials
Law Week Colorado
October 6, 2020
INTERVIEW Putting Brand Marketing to Work for Lawyers
Texas Lawyer, Texas Takeaways
September 24, 2020
AUTHOR Marketing Checklist for Busy Solo Attorneys and Small Law Firms
Martindale-Avvo Blog
September 24, 2020
AUTHOR Media Training for Lawyers
Colorado Women’s Bar Association, The 1891 Blog
September 4, 2020
AUTHOR Developing a Brand Voice for Your Law Firm
National Law Review
August 29, 2020
AUTHOR Cultivating Excellence in Solo Law: Customer Service Skills that Help the Sales Funnel
Martindale-Avvo Blog
August 27, 2020
FEATURED INTERVIEW Gettin’ Legal With It: Meranda Vieyra
Denver Bar Association Young Lawyers Division Podcast
August 12, 2020
AUTHOR Thought Leadership Marketing: 5 Strategies to Inform, Engage, and Build Your Legal Practice
Colorado Women’s Bar Association, The 1891 Blog
August 7, 2020
AUTHOR 7 Ways to Get Better Client Referrals on LinkedIn
Martindale-Avvo Blog
July 23, 2020
AUTHOR 7 Things You Should Know Before Hiring a Web Designer for Your Law Firm
National Law Review
July 16, 2020
AUTHOR Under Pressure: Successful Attorney Photo Shoots that will Turn Heads
Colorado Women’s Bar Association, The 1891 Blog
July 3, 2020
AUTHOR 5 Things to Monitor During COVID-19
Martindale-Avvo Blog
June 25, 2020
AUTHOR 13 Signs It Is Time to Hire an Outside Marketing Professional
National Law Review
June 15, 2020
AUTHOR Emotional Impact: The Importance of Feminine Storytelling in Law
Colorado Women’s Bar Association, The 1891 Blog
June 5, 2020
AUTHOR How to Build a Legal Blog from the Ground Up
National Law Review
May 22, 2020
AUTHOR The Hidden Marketing Power of Community Service for Law Firms
Martindale-Avvo Blog
May 21, 2020
INTERVIEW Small Business COVID-19 Chronicles: Here’s how 8 Colorado Entrepreneurs Responded to the Coronavirus Crisis and What They Are Doing as the State Slowly Reopens for Business
MSU Denver’s RED Magazine
May 11, 2020
AUTHOR Women Lawyers of Color: Connecting Across Culture to Build Business
Colorado Women’s Bar Association, The 1891 Blog
May 8, 2020
AUTHOR Cause Marketing for Law Firms: How to Find a Cause and Make it Work for You and Your Network
Colorado Women’s Bar Association, The 1891 Blog
April 17, 2020
AUTHOR Don’t Back Down! Here’s Why (and How) Your Law Firm Can Keep Marketing During a Crisis
National Law Review
April 14, 2020
INTERVIEW How Your Law Firm Can Thrive During the COVID-19 Pandemic… (Law Across the Sea)
Think Tech Hawaii
April 13, 2020
AUTHOR 5 Strategies for Creating a Brand People Love
Martindale-Avvo Blog
April 7, 2020
CO-AUTHOR (WITH LAURIE GILBERTSON) How to Maintain Business Communication, Connection in the Wake of Coronavirus
Colorado Biz Magazine
March 30, 2020
AUTHOR How Your Law Firm Can Thrive During the COVID-19 Pandemic
Martindale-Avvo Blog
March 24, 2020
INTERVIEW Woman With MS Shares Concerns About the Coronavirus, Channel 9 News
Channel 9 News
March 18, 2020
AUTHOR Coronavirus and Law Firm Event Marketing: Cancelled, Postponed or Just Different?
National Law Review
March 16, 2020
AUTHOR Female Business Relationship Marketing in a Male-Dominated Legal Marketplace
Colorado Women’s Bar Association, The 1891 Blog
March 16, 2020
INTERVIEW Dozens Sign Up to Testify in Colorado’s Public Option Bills First Committee Test
Channel 7 News
March 11, 2020
TESTIMONY Testimony in Support of HB20-1349
Colorado House of Representatives, House Health & Insurance Committee
March 11, 2020
AUTHOR How to Use Targeted Google Ads to Grow Your Small Law Firm
Martindale-Avvo Blog
March 3, 2020
AUTHOR Brand Storytelling for Lawyers
National Law Review
February 18, 2020
CO-AUTHOR Cause Marketing Helps General Counsel Invest in a Personal Brand
Law Week Colorado
January 27, 2020
4 Reasons Lawyers Should Use Video Marketing in 2018
February 12, 2018
Is it Time for a Law Firm Website Makeover?
February 27, 2018
Modern Law Firms Outsource Their Marketing
June 11, 2018
Quick Tips for a Law Firm Marketing Makeover
October 11, 2018
It’s Time for Law Firm Holiday Gift Giving
November 27, 2018
What to Consider When Opening a Colorado Law Firm
December 19, 2018
2019 Advertising For Small Law Firms in Colorado
December 26, 2018
LECTURER Discussion of Women’s History Month and Women in Business
William “Bill” Roberts School (2023)
March 16, 2023
LECTURER Website SEO and Marketing 101
Legal Entrepreneurs for Justice (LEJ)
August 10, 2022
LECTURER Website SEO and Marketing 101
Colorado Bar Association (SSF)
August 10, 2022
LECTURER Website SEO and Marketing 101
Legal Entrepreneurs for Justice (LEJ)
August 10, 2022
PANELIST Racial Capitalsim in the Legal Profession
Colorado Attorney Mentorship Program (CAMP)
May 18, 2022
PRESENTER Brand Storytelling for Solos and Small Firms
Annual Planning Workshop for Solo Practitioners and Small Law Firms, Colorado Bar Association (2021)
November 2, 2021
MODERATOR Panel Discussion: Solo Practitioner Virtual Workshop
UNLV William S. Boyd School of Law (2021)
October 19, 2021
MODERATOR State of Downtown Denver: Commerical Real Estate Panel
LawBank (2021)
September 30, 2021
PRESENTER How to Leverage Professional Communities to Help Credential Your Legal Career
Southern Nevada Association of Women Attorneys (2021)
September 9, 2021
PRESENTER
Marketing Strategies for Law Firms
State Bar of Nevada, Handle|BAR Incubator (2021)
September 1, 2021
PRESENTER
WITH JAY KAMLETLeveraging Community
State Bar of Nevada, Handle|BAR Incubator (2021)
August 31, 2021
PRESENTER How to Boost Your Small Law Firm’s Brand Through Traditional Marketing in 2021
3rd Annual Solo-Small Firm Institute: Advocates, Entrepreneurs, Leaders Conference, Colorado Bar Association (2021)
August 17, 2021
PRESENTER Successfully Marketing & Growing Your Firm, Successfully Launching and Running Your Own Practice
The Essential Guide Conference, Colorado Bar Association (2021)
July 22, 2021
PRESENTER Personal Branding & Marketing
Center for Legal Inclusiveness (2021)
July 13, 2021
PANELIST EDI in Lawyering and Leadership: A Recipe for Success
39th Annual Real Estate Symposium Conference, Colorado Bar Association (2021)
June 28, 2021
PANELIST Solo But Not Alone: The Importance of Community For Entrepreneurial Attorneys
3rd Annual Solo-Small Firm Institute: Advocates, Entrepreneurs, Leaders Conference, Colorado Bar Association (2021)
June 18, 2021
PRESENTER Preventing Business Burnout
State of Nevada Bar Association
May 7, 2021
PRESENTER Business Development in 2021 for Immigration Attorneys
American Immigration Lawyers Association
April 14, 2021
PRESENTER LinkedIn for Law Students
University of Colorado Law School
March 24, 2021
PRESENTER Digital Marketing and Virtual Business Development in 2021
LawBank, Smarter Not Harder: Solo Practice Success Panel
February 16, 2021
PRESENTER Marketing, New Solo Series
Colorado Bar Association
January 14, 2021
CO-PRESENTER (WITH JESSIE BOWER AND KIMBERLY BECK) Top Tips for 2021 Digital Marketing and Business Development for Small Law Firms
Colorado Bar Association, Modern Law Practice Initiative
January 12, 2021
CO-PRESENTER (WITH JESSIE BOWER) Looking Ahead to 2021 – What Your Firm Marketing & Business Development Should Look Like
Colorado W.O.L.F. (Women Owned Law Firms)
December 17, 2020
PANELIST HealthCare GoTV
Colorado Democratic Party
November 2, 2020
LECTURER Good ADR Practice Marketing in a Bad Economy
14th Annual ADR Conference, Colorado Bar Association
October 30, 2020
PRESENTER Solo and Small Firm Mentorship Program
Colorado Bar Association Solo and Small Firm Executive Council Meeting
August 26, 2020
PRESENTER Credentialing How-Tos: Demystifying Martindale-Hubbell, Super Lawyers, Avvo Rating, and Other Credentialing
Colorado Women’s Bar Association
August 14, 2020
PRESENTER Personal Branding and Marketing During COVID-19
Colorado Hispanic Bar Association
August 7, 2020
PRESENTER How Lawyers Can Be More Social on Social Media
Colorado Women’s Bar Association
June 28, 2020
PRESENTER Raising Your Profile on a Solo and Small Firm Budget (Part 2)
Colorado W.O.L.F (Women Owned Law Firms), LawBank, and the Solo and Small Firm Section of the Colorado Bar Association
June 23, 2020
PRESENTER Marketing Basics and Internet Presence
Legal Entrepreneurs for Justice (LEJ)
June 22, 2020
PRESENTER Raising Your Profile on a Solo and Small Firm Budget (Part 1)
Colorado W.O.L.F (Women Owned Law Firms), LawBank, and the Solo and Small Firm Section of the Colorado Bar Association
June 18, 2020
PRESENTER Business Development Basics
Legal Entrepreneurs for Justice (LEJ)
June 18, 2020
PRESENTER Business Development Basics
Legal Entrepreneurs for Justice (LEJ)
June 17, 2020
PRESENTER Social Media: Individual Analysis and Feedback on your Professional LinkedIn, Facebook, Twitter, and Instagram Profiles
CBA-CLE Solo-Small Firm Institute
June 11, 2020
CO-PRESENTER (WITH HONORABLE ADAM J. ESPINOSA) Maximizing your Online Presence and Social Media in 2020
CBA-CLE Solo-Small Firm Institute
June 11, 2020
PRESENTER Personal Marketing during Covid-19
Colorado Hispanic Bar Association
May 8, 2020
CO-PRESENTER (WITH LAURIE GILBERTSON) Virtual Roundtable on Staying Connected With, Serving and Remaining Relevant to Clients
Colorado W.O.L.F. (Women Owned Law Firm Group)
March 26, 2020
PANELIST 7th Annual JD Pathways Career Conference
University of Colorado Law School
January 21, 2020
PRESENTERE levator Pitches for Lawyers
Holland & Hart
January 17, 2020
PRESENTER Marketing Basics
Legal Entrepreneurs for Justice (LEJ)
November 14, 2019
PRESENTER Business Development for Young Lawyers
Legal Entrepreneurs for Justice (LEJ)
November 13, 2019
PRESENTER LinkedIn for Law Students
University of Denver Sturm College of Law
November 7, 2019
PRESENTER How to Stand Out as An In-House Attorney
Colorado Chapter of the Association of Corporate Counsel
October 17, 2019
PRESENTER Media Training Basics
Legal Entrepreneurs for Justice (LEJ)
September 18, 2019
PRESENTER Mastering Your Online Professional and Social Media Presence
CBA-CLA 2019 Business Law Institute
September 12, 2019
PRESENTER LinkedIn for Lawyers
Legal Entrepreneurs for Justice (LEJ)
August 14, 2019
MODERATOR/FACILITATOR Individual Analysis and Feedback on Professional LinkedIn, Facebook, Twitter, and Instagram Profiles
CBA-CLE Inaugural Solo-Small Firm INSTITUTE
June 13, 2019
PRESENTER (WITH HONORABLE ADAM J. ESPINOSA) Maximizing Your Online Presence and Social Media
CBA-CLE Inaugural Solo-Small Firm INSTITUTE
June 13, 2019
PRESENTER LinkedIn for Lawyers
CBA-CLE Inaugural Solo-Small Firm INSTITUTE
June 13, 2019
GUEST CO-HOST Demystifying Business Legal Services with Chris Ward and Co-Host Meranda Vieyra
Business Leaders Podcast
June 12, 2019
GUEST CO-HOST Butler Snow: Your Guide to Legal Matters with Dave Mayhan, Sarah O’Brien, and Guest Co-Host Meranda Vieyra
Business Leaders Podcast
May 25, 2019
CO-PRESENTER (WITH MIKE ROLLIN) Building an Effective Online Reputation & Marketing Strategy in 2019
Colorado Hispanic Bar Association
May 8, 2019
GUEST CO-HOST Transparency and Employee Relationships with David Seserman and Meranda Vieyra
Business Leaders Podcast
April 15, 2019
PANELIST Breaking Through the Glass Ceiling
Hispanic Chamber of Commerce Denver
February 27, 2019
PRESENTER Stand Out! Personal Branding, Marketing, Networking, & Visibility
Hispanic National Bar Association
February 12, 2019
SPEAKER LinkedIn for Lawyers
Colorado Bar Association, Solo Small Firm Section
September 7, 2018
SPEAKER Marketing and Business Development for Your New Firm
Successfully Launching and Running Your Own Practice: The Essential Guide, Colorado Bar Association CLE
August 2, 2018
PANELIST D&I and Small Firm/Solo Practice, 2018 Legal Inclusiveness & Diversity Summit
Center for Legal Inclusiveness
May 7, 2018
SPEAKER New Year, New You. Marketing Yourself Through Social Media
Women in eDiscovery, Denver Chapter
January 16, 2018
SPEAKER LinkedIn for Business Owners
Business Bureau Denver/Boulder (BBB)
December 13, 2017
SPEAKER Marketing and Business Development for Your New Firm
Colorado Bar Association’s “Hanging Your Shingle” multi-day CLE Conference
August 3, 2017
SPEAKER LinkedIn for Lawyers
Denver Bar Association, Young Lawyers Division
January 20, 2017
• National Multiple Sclerosis Society, Colorado-Wyoming Chapter
• Diversity Engagement Council (2020-present)
• Board of Trustees (2019-2020)
• Colorado W.O.L.F. (Women Owned Law Firms)
• Member (2020-present)
• Center for Legal Inclusiveness
• Member (2020-present)
• Metro State University of Denver
• Affiliate Faculty, Marketing Department (2019-2020)
• Class Title: Marketing of Legal Services
• Legal Entrepreneurs for Justice
• Board Member (2019-present)
• Marketing Committee (2019-present)
• Colorado Hispanic Bar Association
• Committee Chair, Professional Advancement Committee (2018-present)
• Colorado Restaurant Association
• Member (2018-present)
• Colorado Women’s Bar Association
• Member (2016-present)
• Denver Area Legal Recruitment Association
• Member (2010-2015)
• B.A, Chicano/a Studies, Metropolitan State University of Denver
Meranda Vieyra
CEO & FOUNDER
Meranda Vieyra is the owner of Denver Legal Marketing LLC which was founded to bring the value of high level, high impact legal marketing to solo practitioners and law firms.
She has over twenty years of experience in Denver law. Her hybrid skill set includes the administration of diversity and inclusiveness, business development, legal marketing strategy, and recruiting initiatives.
Meranda enjoys the challenge of helping smaller law firms become more visible to their clients and in the legal community, which grows their reputation and grows their practice. She views law firm marketing holistically, as many big businesses and general counsel do, including diversity and inclusiveness, recruitment and retention programs into marketing strategy.
Best of Colorado Business Choice (Runner-Up)
ColoradoBiz Magazine
2021
Best Legal Marketing Firm
People's Choice, Barrister's Best, Law Week Colorado
2018 - 2020
Outstanding Women in Business (Finalist)
Denver Business Journal
2020
2020 Outstanding Corporate Commitment Award
Colorado Hispanic Bar Association
2020
Top 100 Young Professionals in Colorado
Gen XYZ Award, ColoradoBiz Magazine
2019
Top 25 Most Powerful Women in Business
Colorado Women's Chamber of Commerce
2019
40 Under 40
Denver Business Journal
2018
Top 10 Alumni of the Decade
10 Under 10 Award, Metropolitan State University of Denver Alumni Association
2018
Outstanding Legal Professional
Law Week Colorado
2014, 2016
Inclusiveness@Work Awards - Individual (Finalist)
Center for Legal Inclusiveness
2021
2020 Go-To Thought Leader, COVID-19 Marketing Strategies
The National Law Review
2020
Outstanding Women in Business
Denver Business Journal
2021
Best Legal Marketing Firm
People's Choice, Barrister's Best, Law Week Colorado
2020
Inclusiveness@Work Award - Individual
Center for Legal Inclusiveness
2022
AUTHOR, Five Tech Tools to Scale Your Law Practice and Make Your Life Easier
Law Week Colorado (2023)
February 24, 2023
AUTHOR, When Does Guest Posting Make Sense for Attorneys?
1891 Blog (2023)
February 10, 2023
AUTHOR, Five Mistmaking Tips for New Lawyers, Law Practice Today
Law Practice Today (2023)
February 7, 2023
AUTHOR, How to Use “Voice of Customer” Data to Better Market Your Law Firm
The National Review (2023)
February 6, 2023
AUTHOR, How Can I Increase My Law Firm’s Visibility on Google?
Martindale-AVVO Blog (2023)
January 5, 2023
AUTHOR, Successful Client Management
Martindale-Avvo Blog, Martindale Special Series (2022)
December 21, 2022
AUTHOR, How to Use Keywords Effectively on Your Law Firm Website
Martindale-AVVO Blog (2022)
December 15, 2022
AUTHOR, What is a Law Firm Content Audit and How Can You Do One?
1891 Blog (2022)
November 23, 2022
AUTHOR, Which Marketing KPIs Are Best for Lawyers to Track?
Martindale-AVVO Blog (2022)
November 23, 2022
AUTHOR, Directories 101: Which Ones Are Best for Law Firms?
The National Review (2022)
November 7, 2022
AUTHOR, How Long Does SEO Take to Get Results for Law Firms?
Martindale-AVVO Blog (2022)
November 2, 2022
AUTHOR, Documents: Best Systems for Organizing
Martindale-Avvo Blog, Martindale Special Series (2022)
October 18, 2022
AUTHOR, How to Brainstorm Topics for a Law Firm YouTube Channel
1891 Blog (2022)
October 12, 2022
AUTHOR, How to Use Images and Blogs to Boost Your Google My Business Profile
The National Review (2022)
September 22, 2022
AUTHOR Best Tools for Managing Payments for Lawyers
Martindale-AVVO, Martindale Special Series (2022)
August 22, 2022
AUTHOR 3 Outside Experts to Hire for Law Firm Marketing
The 1891 Blog (2022)
August 21, 2022
AUTHOR, 3 Outside Experts to Hire for Law Firm Marketing
1891 Blog (2022)
August 20, 2022
AUTHOR Which Platforms Are Easiest for Legal Blogging?
Martindale-AVVO, Martindale Special Series (2022)
August 9, 2022
AUTHOR How to Build a Women-Focused Referral Network for Your Law Firm
The 1891 Blog (2022)
August 3, 2022
AUTHOR How to Attract More Positive Online Reviews for Your Law Firm
National Law Review (2022)
July 27, 2022
AUTHOR Could a Podcast Support Your Law Firm Marketing?
Texas Lawyer (2022)
July 25, 2022
AUTHOR How to Market Your Firm When You Don’t Need an In-House Hire
National Law Review (2022)
July 22, 2022
AUTHOR How to Use Pictures on Your Website and Social Media to Tell Your Law Firm’s Story
the 1891 Blog (2022)
July 20, 2022
AUTHOR Best Marketing Tools for Your Law Firm
Martindale-Avvo Blog, Martindale Special Series
June 22, 2022
AUTHOR Backlinking Basics for Law Firms: When to Invest
National Law Review
June 20, 2022
AUTHOR Why Sponsoring Local Events and Fundraisers Increases Your Law Firm’s Profile
June 10, 2022
AUTHOR Lead Magnets for Lawyers 101
Texas Lawyer (2022)
May 24, 2022
INTERVIEW Your Law Firm Is Now on TikTok. What Could Possibly Go Wrong?
Texas Lawyer, Texas Takeaways (2022)
May 13, 2022
AUTHOR Freelance Lawyer vs/ New Associate: Which One Do You Need?
Martindale-Avvo Blog (2022)
May 11, 2022
AUTHOR Best Ways to Stand Out in Your Practice Area
the 1891 Blog (2022)
May 9, 2022
AUTHOR How to Audit Your Past Marketing Efforts
The National Law Review (2022)
May 5, 2022
AUTHOR How to Outsource or Delegate Marketing for Your Law Firm
The National Law Review (2022)
April 26, 2022
AUTHOR How to Determine What Makes Your Law Firm Unique
Martindale-Avvo Blog (2022)
April 21, 2022
AUTHOR How to Determine What Makes Your Law Firm Unique
April 21, 2022
AUTHOR What to Think About Before Getting New Lawyer Headshots
Martindale-Avvo Blog (2022)
March 30, 2022
AUTHOR Four Must-Haves for a Lawyer’s LinkedIn Profile
Texas Lawyer (2022)
March 17, 2022
AUTHOR How to Determine Topics for Your Law Firm Blog
the 1891 Blog (2022)
March 16, 2022
AUTHOR Boost Your Credibility with Workshops: A How-To Guide for Lawyers
the 1891 Blog (2022)
March 9, 2022
AUTHOR 13 Types of Law Firm Content Marketing That Really Work
The National Law Review (2022)
March 7, 2022
AUTHOR How Often Should Lawyers Blog?
Martindale-Avvo Blog (2022)
March 3, 2022
AUTHOR The Power of Brand Personas in Law Firm Marketing
Martindale-Avvo Blog (2022)
February 23, 2022
AUTHOR A Lawyer’s Guide to Growing Your Visibility by Guesting on Podcasts
the 1891 Blog (2022)
February 2, 2022
AUTHOR How to Create an Editorial Calendar for Your Law Firm’s Social Media Campaign
The National Law Review (2022)
January 19, 2022
AUTHOR 4 Tips to Create a Comprehensive Online Law Firm Marketing Strategy Easily
the 1891 Blog (2022)
January 19, 2022
AUTHOR Beyond Networking: How to Build Authentic Referral Relationships
Texas Lawyer (2022)
January 18, 2022
AUTHOR 5 Things That Belong on Your Google My Business Profile
The National Law Review (2022)
January 14, 2022
AUTHOR Credentials 101 for Women Lawyers: Why They Matter
the 1891 Blog (2022)
January 12, 2022
AUTHOR How to Audit Your Firm Referral Strategy Before Year End, Colorado Women’s Bar Association
the 1891 Blog (2021)
December 10, 2021
AUTHOR How to Grow Your Small Law Firm’s Social Media Following Online
Martindale-Avvo Blog (2021)
December 1, 2021
AUTHOR Top Storytelling Techniques Lawyers Need to Use in Their Marketing
The National Law Review (2021)
November 24, 2021
INTERVIEW Visibility, Marketing + Success For Women Lawyers
Her Gavel Podcast (2021)
November 11, 2021
AUTHOR How to Leverage a Google My Business Profile
the 1891 Blog (2021)
November 3, 2021
AUTHOR How to Get Back Into the Swing of Public Speaking to Grow Your Law Firm
the 1891 Blog (2021)
October 13, 2021
AUTHOR How to Use Google My Business to Market Your Women-Owned Law Firm
The 1891 Blog (2021)
September 1, 2021
AUTHOR 4 Tips for Branding Yourself in a New Legal Practice Area
Martindale-Avvo Blog (2021)
September 1, 2021
AUTHOR The 4 Step Checklist to Ensure Your Law Firm Website is Mobile Friendly
National Law Review (2021)
August 13, 2021
AUTHOR Like, Share, Comment: How to Support Other Women Attorneys Online, Colorado Women’s Bar Association
The 1891 Blog (2021)
August 6, 2021
AUTHOR Is There Demand and Interest for Niche Practice Areas?
Martindale-Avvo Blog (2021)
August 4, 2021
AUTHOR Why You Should Join an Attorney Mentorship Program
Martindale-Avvo Blog (2021)
July 12, 2021
AUTHOR The Importance of Testimonials for Small Law Firms
Martindale-Avvo Blog (2021)
June 16, 2021
AUTHOR Demystifying Marketing for Your New Law Firm
National Law Review (2021)
June 13, 2021
INTERVIEW
Challenges Faced By Generation X During the Pandemic News
9 News
May 19, 2021
AUTHOR How to Market Your New Law Practice
Martindale-Avvo Blog (2021)
May 12, 2021
AUTHOR Diversity, Equity and Inclusion Makeover for Law Firm Websites?
Texas Lawyer (2021)
May 12, 2021
AUTHOR How to Elevate Your Law Firm Brand
National Law Review
April 13, 2021
AUTHOR Marketing Strategy Should Include Community Outreach
Colorado Women’s Bar Association, The 1891 Blog
April 7, 2021
AUTHOR Credential Your Law Practice
National Law Review
March 13, 2021
AUTHOR 8 Simple SEO Tips to Grow Your Law Firm’s Website Traffic
Colorado Women’s Bar Association, The 1891 Blog
March 10, 2021
AUTHOR Professional Photography is More Than Just Your Attorney Headshot
National Law Review
February 20, 2021
AUTHOR The Ultimate Guide for Incorporating Video into Your Small Law Firm Marketing Mix
Martindale-Avvo Blog
February 18, 2021
AUTHOR Approaching Your Personal Brand with an Entrepreneurial Mindset
Colorado Women’s Bar Association, The 1891 Blog
February 5, 2021
AUTHOR Hit the Ground Running with Your 2021 Law Firm Marketing Plan
Martindale-Avvo Blog
January 26, 2021
INTERVIEW
Creating a Marketing Strategy (on a Budget) for a Small Law Firm in the COVID-19 Era
Texas Lawyer, Texas Takeaways
January 21, 2021
AUTHOR Reflections on 2020: What Worked for Marketing Your Small Law Firm and What Didn’t?
Colorado Women’s Bar Association, The 1891 Blog
January 8, 2021
AUTHOR Creating a Well-Rounded Law Firm Marketing Strategy That Will Not Break the Bank
National Law Review
December 16, 2020
INTERVIEW Small Firms Can Thrive During the “COVID-19 Recession”
Texas Lawyer, Texas Takeaways
December 10, 2020
INTERVIEW Marketing for the Modern Lawyer
Colorado Bar Association, Modern Law Revolution Podcast
December 9, 2020
AUTHOR 25 Apps to Market Your FIrm
Martindale-Avvo Blog
December 3, 2020
AUTHOR Being Direct: Tips and Tricks for Improving the ROI on Your Law Firm’s Direct Mailer Campaign
National Law Review
November 16, 2020
AUTHOR Grace Under Fire: Staying Classy Amidst Bad Online Reviews
Colorado Women’s Bar Association, The 1891 Blog
November 4, 2020
AUTHOR Back to School: Resources to Enhance Your Legal Marketing Education
Colorado Women’s Bar Association, The 1891 Blog
October 28, 2020
AUTHOR How to Build a Mobile-First Marketing Strategy for Your Small Law Firm
National Law Review
October 14, 2020
AUTHOR How to Get on Google’s First Page: The Simple SEO Guide for Your Law Firm
Martindale-Avvo Blog
October 8, 2020
CO-AUTHOR (WITH MARGRIT LENT-PARKER) The Ethics of Soliciting Client Reviews and Testimonials
Law Week Colorado
October 6, 2020
INTERVIEW Putting Brand Marketing to Work for Lawyers
Texas Lawyer, Texas Takeaways
September 24, 2020
AUTHOR Marketing Checklist for Busy Solo Attorneys and Small Law Firms
Martindale-Avvo Blog
September 24, 2020
AUTHOR Media Training for Lawyers
Colorado Women’s Bar Association, The 1891 Blog
September 4, 2020
AUTHOR Developing a Brand Voice for Your Law Firm
National Law Review
August 29, 2020
AUTHOR Cultivating Excellence in Solo Law: Customer Service Skills that Help the Sales Funnel
Martindale-Avvo Blog
August 27, 2020
FEATURED INTERVIEW Gettin’ Legal With It: Meranda Vieyra
Denver Bar Association Young Lawyers Division Podcast
August 12, 2020
AUTHOR Thought Leadership Marketing: 5 Strategies to Inform, Engage, and Build Your Legal Practice
Colorado Women’s Bar Association, The 1891 Blog
August 7, 2020
AUTHOR 7 Ways to Get Better Client Referrals on LinkedIn
Martindale-Avvo Blog
July 23, 2020
AUTHOR 7 Things You Should Know Before Hiring a Web Designer for Your Law Firm
National Law Review
July 16, 2020
AUTHOR Under Pressure: Successful Attorney Photo Shoots that will Turn Heads
Colorado Women’s Bar Association, The 1891 Blog
July 3, 2020
AUTHOR 5 Things to Monitor During COVID-19
Martindale-Avvo Blog
June 25, 2020
AUTHOR 13 Signs It Is Time to Hire an Outside Marketing Professional
National Law Review
June 15, 2020
AUTHOR Emotional Impact: The Importance of Feminine Storytelling in Law
Colorado Women’s Bar Association, The 1891 Blog
June 5, 2020
AUTHOR How to Build a Legal Blog from the Ground Up
National Law Review
May 22, 2020
AUTHOR The Hidden Marketing Power of Community Service for Law Firms
Martindale-Avvo Blog
May 21, 2020
INTERVIEW Small Business COVID-19 Chronicles: Here’s how 8 Colorado Entrepreneurs Responded to the Coronavirus Crisis and What They Are Doing as the State Slowly Reopens for Business
MSU Denver’s RED Magazine
May 11, 2020
AUTHOR Women Lawyers of Color: Connecting Across Culture to Build Business
Colorado Women’s Bar Association, The 1891 Blog
May 8, 2020
AUTHOR Cause Marketing for Law Firms: How to Find a Cause and Make it Work for You and Your Network
Colorado Women’s Bar Association, The 1891 Blog
April 17, 2020
AUTHOR Don’t Back Down! Here’s Why (and How) Your Law Firm Can Keep Marketing During a Crisis
National Law Review
April 14, 2020
INTERVIEW How Your Law Firm Can Thrive During the COVID-19 Pandemic… (Law Across the Sea)
Think Tech Hawaii
April 13, 2020
AUTHOR 5 Strategies for Creating a Brand People Love
Martindale-Avvo Blog
April 7, 2020
CO-AUTHOR (WITH LAURIE GILBERTSON) How to Maintain Business Communication, Connection in the Wake of Coronavirus
Colorado Biz Magazine
March 30, 2020
AUTHOR How Your Law Firm Can Thrive During the COVID-19 Pandemic
Martindale-Avvo Blog
March 24, 2020
INTERVIEW Woman With MS Shares Concerns About the Coronavirus, Channel 9 News
Channel 9 News
March 18, 2020
AUTHOR Coronavirus and Law Firm Event Marketing: Cancelled, Postponed or Just Different?
National Law Review
March 16, 2020
AUTHOR Female Business Relationship Marketing in a Male-Dominated Legal Marketplace
Colorado Women’s Bar Association, The 1891 Blog
March 16, 2020
INTERVIEW Dozens Sign Up to Testify in Colorado’s Public Option Bills First Committee Test
Channel 7 News
March 11, 2020
TESTIMONY Testimony in Support of HB20-1349
Colorado House of Representatives, House Health & Insurance Committee
March 11, 2020
AUTHOR How to Use Targeted Google Ads to Grow Your Small Law Firm
Martindale-Avvo Blog
March 3, 2020
AUTHOR Brand Storytelling for Lawyers
National Law Review
February 18, 2020
CO-AUTHOR Cause Marketing Helps General Counsel Invest in a Personal Brand
Law Week Colorado
January 27, 2020
LECTURER Discussion of Women’s History Month and Women in Business
William “Bill” Roberts School (2023)
March 16, 2023
LECTURER Website SEO and Marketing 101
Legal Entrepreneurs for Justice (LEJ)
August 10, 2022
LECTURER Website SEO and Marketing 101
Colorado Bar Association (SSF)
August 10, 2022
LECTURER Website SEO and Marketing 101
Legal Entrepreneurs for Justice (LEJ)
August 10, 2022
PANELIST Racial Capitalsim in the Legal Profession
Colorado Attorney Mentorship Program (CAMP)
May 18, 2022
PRESENTER Brand Storytelling for Solos and Small Firms
Annual Planning Workshop for Solo Practitioners and Small Law Firms, Colorado Bar Association (2021)
November 2, 2021
MODERATOR Panel Discussion: Solo Practitioner Virtual Workshop
UNLV William S. Boyd School of Law (2021)
October 19, 2021
MODERATOR State of Downtown Denver: Commerical Real Estate Panel
LawBank (2021)
September 30, 2021
PRESENTER How to Leverage Professional Communities to Help Credential Your Legal Career
Southern Nevada Association of Women Attorneys (2021)
September 9, 2021
PRESENTER
Marketing Strategies for Law Firms
State Bar of Nevada, Handle|BAR Incubator (2021)
September 1, 2021
PRESENTER
WITH JAY KAMLETLeveraging Community
State Bar of Nevada, Handle|BAR Incubator (2021)
August 31, 2021
PRESENTER How to Boost Your Small Law Firm’s Brand Through Traditional Marketing in 2021
3rd Annual Solo-Small Firm Institute: Advocates, Entrepreneurs, Leaders Conference, Colorado Bar Association (2021)
August 17, 2021
PRESENTER Successfully Marketing & Growing Your Firm, Successfully Launching and Running Your Own Practice
The Essential Guide Conference, Colorado Bar Association (2021)
July 22, 2021
PRESENTER Personal Branding & Marketing
Center for Legal Inclusiveness (2021)
July 13, 2021
PANELIST EDI in Lawyering and Leadership: A Recipe for Success
39th Annual Real Estate Symposium Conference, Colorado Bar Association (2021)
June 28, 2021
PANELIST Solo But Not Alone: The Importance of Community For Entrepreneurial Attorneys
3rd Annual Solo-Small Firm Institute: Advocates, Entrepreneurs, Leaders Conference, Colorado Bar Association (2021)
June 18, 2021
PRESENTER Preventing Business Burnout
State of Nevada Bar Association
May 7, 2021
PRESENTER Business Development in 2021 for Immigration Attorneys
American Immigration Lawyers Association
April 14, 2021
PRESENTER LinkedIn for Law Students
University of Colorado Law School
March 24, 2021
PRESENTER Digital Marketing and Virtual Business Development in 2021
LawBank, Smarter Not Harder: Solo Practice Success Panel
February 16, 2021
PRESENTER Marketing, New Solo Series
Colorado Bar Association
January 14, 2021
CO-PRESENTER (WITH JESSIE BOWER AND KIMBERLY BECK) Top Tips for 2021 Digital Marketing and Business Development for Small Law Firms
Colorado Bar Association, Modern Law Practice Initiative
January 12, 2021
CO-PRESENTER (WITH JESSIE BOWER) Looking Ahead to 2021 – What Your Firm Marketing & Business Development Should Look Like
Colorado W.O.L.F. (Women Owned Law Firms)
December 17, 2020
PANELIST HealthCare GoTV
Colorado Democratic Party
November 2, 2020
LECTURER Good ADR Practice Marketing in a Bad Economy
14th Annual ADR Conference, Colorado Bar Association
October 30, 2020
PRESENTER Solo and Small Firm Mentorship Program
Colorado Bar Association Solo and Small Firm Executive Council Meeting
August 26, 2020
PRESENTER Credentialing How-Tos: Demystifying Martindale-Hubbell, Super Lawyers, Avvo Rating, and Other Credentialing
Colorado Women’s Bar Association
August 14, 2020
PRESENTER Personal Branding and Marketing During COVID-19
Colorado Hispanic Bar Association
August 7, 2020
PRESENTER How Lawyers Can Be More Social on Social Media
Colorado Women’s Bar Association
June 28, 2020
PRESENTER Raising Your Profile on a Solo and Small Firm Budget (Part 2)
Colorado W.O.L.F (Women Owned Law Firms), LawBank, and the Solo and Small Firm Section of the Colorado Bar Association
June 23, 2020
PRESENTER Marketing Basics and Internet Presence
Legal Entrepreneurs for Justice (LEJ)
June 22, 2020
PRESENTER Raising Your Profile on a Solo and Small Firm Budget (Part 1)
Colorado W.O.L.F (Women Owned Law Firms), LawBank, and the Solo and Small Firm Section of the Colorado Bar Association
June 18, 2020
PRESENTER Business Development Basics
Legal Entrepreneurs for Justice (LEJ)
June 18, 2020
PRESENTER Business Development Basics
Legal Entrepreneurs for Justice (LEJ)
June 17, 2020
PRESENTER Social Media: Individual Analysis and Feedback on your Professional LinkedIn, Facebook, Twitter, and Instagram Profiles
CBA-CLE Solo-Small Firm Institute
June 11, 2020
CO-PRESENTER (WITH HONORABLE ADAM J. ESPINOSA) Maximizing your Online Presence and Social Media in 2020
CBA-CLE Solo-Small Firm Institute
June 11, 2020
PRESENTER Personal Marketing during Covid-19
Colorado Hispanic Bar Association
May 8, 2020
CO-PRESENTER (WITH LAURIE GILBERTSON) Virtual Roundtable on Staying Connected With, Serving and Remaining Relevant to Clients
Colorado W.O.L.F. (Women Owned Law Firm Group)
March 26, 2020
PANELIST 7th Annual JD Pathways Career Conference
University of Colorado Law School
January 21, 2020
PRESENTERE levator Pitches for Lawyers
Holland & Hart
January 17, 2020
PRESENTER Marketing Basics
Legal Entrepreneurs for Justice (LEJ)
November 14, 2019
PRESENTER Business Development for Young Lawyers
Legal Entrepreneurs for Justice (LEJ)
November 13, 2019
PRESENTER LinkedIn for Law Students
University of Denver Sturm College of Law
November 7, 2019
PRESENTER How to Stand Out as An In-House Attorney
Colorado Chapter of the Association of Corporate Counsel
October 17, 2019
PRESENTER Media Training Basics
Legal Entrepreneurs for Justice (LEJ)
September 18, 2019
PRESENTER Mastering Your Online Professional and Social Media Presence
CBA-CLA 2019 Business Law Institute
September 12, 2019
PRESENTER LinkedIn for Lawyers
Legal Entrepreneurs for Justice (LEJ)
August 14, 2019
MODERATOR/FACILITATOR Individual Analysis and Feedback on Professional LinkedIn, Facebook, Twitter, and Instagram Profiles
CBA-CLE Inaugural Solo-Small Firm INSTITUTE
June 13, 2019
PRESENTER (WITH HONORABLE ADAM J. ESPINOSA) Maximizing Your Online Presence and Social Media
CBA-CLE Inaugural Solo-Small Firm INSTITUTE
June 13, 2019
PRESENTER LinkedIn for Lawyers
CBA-CLE Inaugural Solo-Small Firm INSTITUTE
June 13, 2019
GUEST CO-HOST Demystifying Business Legal Services with Chris Ward and Co-Host Meranda Vieyra
Business Leaders Podcast
June 12, 2019
GUEST CO-HOST Butler Snow: Your Guide to Legal Matters with Dave Mayhan, Sarah O’Brien, and Guest Co-Host Meranda Vieyra
Business Leaders Podcast
May 25, 2019
CO-PRESENTER (WITH MIKE ROLLIN) Building an Effective Online Reputation & Marketing Strategy in 2019
Colorado Hispanic Bar Association
May 8, 2019
GUEST CO-HOST Transparency and Employee Relationships with David Seserman and Meranda Vieyra
Business Leaders Podcast
April 15, 2019
PANELIST Breaking Through the Glass Ceiling
Hispanic Chamber of Commerce Denver
February 27, 2019
PRESENTER Stand Out! Personal Branding, Marketing, Networking, & Visibility
Hispanic National Bar Association
February 12, 2019
SPEAKER LinkedIn for Lawyers
Colorado Bar Association, Solo Small Firm Section
September 7, 2018
SPEAKER Marketing and Business Development for Your New Firm
Successfully Launching and Running Your Own Practice: The Essential Guide, Colorado Bar Association CLE
August 2, 2018
PANELIST D&I and Small Firm/Solo Practice, 2018 Legal Inclusiveness & Diversity Summit
Center for Legal Inclusiveness
May 7, 2018
SPEAKER New Year, New You. Marketing Yourself Through Social Media
Women in eDiscovery, Denver Chapter
January 16, 2018
SPEAKER LinkedIn for Business Owners
Business Bureau Denver/Boulder (BBB)
December 13, 2017
SPEAKER Marketing and Business Development for Your New Firm
Colorado Bar Association’s “Hanging Your Shingle” multi-day CLE Conference
August 3, 2017
SPEAKER LinkedIn for Lawyers
Denver Bar Association, Young Lawyers Division
January 20, 2017
• National Multiple Sclerosis Society, Colorado-Wyoming Chapter
• Diversity Engagement Council (2020-present)
• Board of Trustees (2019-2020)
• Colorado W.O.L.F. (Women Owned Law Firms)
• Member (2020-present)
• Center for Legal Inclusiveness
• Member (2020-present)
• Metro State University of Denver
• Affiliate Faculty, Marketing Department (2019-2020)
• Class Title: Marketing of Legal Services
• Legal Entrepreneurs for Justice
• Board Member (2019-present)
• Marketing Committee (2019-present)
• Colorado Hispanic Bar Association
• Committee Chair, Professional Advancement Committee (2018-present)
• Colorado Restaurant Association
• Member (2018-present)
• Colorado Women’s Bar Association
• Member (2016-present)
• Denver Area Legal Recruitment Association
• Member (2010-2015)
• B.A, Chicano/a Studies, Metropolitan State University of Denver
Meranda Vieyra
CEO & FOUNDER
Meranda Vieyra is the owner of Denver Legal Marketing LLC which was founded to bring the value of high level, high impact legal marketing to solo practitioners and law firms.
She has over twenty years of experience in Denver law. Her hybrid skill set includes the administration of diversity and inclusiveness, business development, legal marketing strategy, and recruiting initiatives.
Meranda enjoys the challenge of helping smaller law firms become more visible to their clients and in the legal community, which grows their reputation and grows their practice. She views law firm marketing holistically, as many big businesses and general counsel do, including diversity and inclusiveness, recruitment and retention programs into marketing strategy.
Best of Colorado Business Choice (Runner-Up)
ColoradoBiz Magazine
2021
Best Legal Marketing Firm
People's Choice, Barrister's Best, Law Week Colorado
2018 - 2020
Outstanding Women in Business (Finalist)
Denver Business Journal
2020
2020 Outstanding Corporate Commitment Award
Colorado Hispanic Bar Association
2020
Top 100 Young Professionals in Colorado
Gen XYZ Award, ColoradoBiz Magazine
2019
Top 25 Most Powerful Women in Business
Colorado Women's Chamber of Commerce
2019
40 Under 40
Denver Business Journal
2018
Top 10 Alumni of the Decade
10 Under 10 Award, Metropolitan State University of Denver Alumni Association
2018
Outstanding Legal Professional
Law Week Colorado
2014, 2016
Inclusiveness@Work Awards - Individual (Finalist)
Center for Legal Inclusiveness
2021
2020 Go-To Thought Leader, COVID-19 Marketing Strategies
The National Law Review
2020
Outstanding Women in Business
Denver Business Journal
2021
Best Legal Marketing Firm
People's Choice, Barrister's Best, Law Week Colorado
2020
Inclusiveness@Work Award - Individual
Center for Legal Inclusiveness
2022
AUTHOR, Five Tech Tools to Scale Your Law Practice and Make Your Life Easier
Law Week Colorado (2023)
February 24, 2023
AUTHOR, When Does Guest Posting Make Sense for Attorneys?
1891 Blog (2023)
February 10, 2023
AUTHOR, Five Mistmaking Tips for New Lawyers, Law Practice Today
Law Practice Today (2023)
February 7, 2023
AUTHOR, How to Use “Voice of Customer” Data to Better Market Your Law Firm
The National Review (2023)
February 6, 2023
AUTHOR, How Can I Increase My Law Firm’s Visibility on Google?
Martindale-AVVO Blog (2023)
January 5, 2023
AUTHOR, Successful Client Management
Martindale-Avvo Blog, Martindale Special Series (2022)
December 21, 2022
AUTHOR, How to Use Keywords Effectively on Your Law Firm Website
Martindale-AVVO Blog (2022)
December 15, 2022
AUTHOR, What is a Law Firm Content Audit and How Can You Do One?
1891 Blog (2022)
November 23, 2022
AUTHOR, Which Marketing KPIs Are Best for Lawyers to Track?
Martindale-AVVO Blog (2022)
November 23, 2022
AUTHOR, Directories 101: Which Ones Are Best for Law Firms?
The National Review (2022)
November 7, 2022
AUTHOR, How Long Does SEO Take to Get Results for Law Firms?
Martindale-AVVO Blog (2022)
November 2, 2022
AUTHOR, Documents: Best Systems for Organizing
Martindale-Avvo Blog, Martindale Special Series (2022)
October 18, 2022
AUTHOR, How to Brainstorm Topics for a Law Firm YouTube Channel
1891 Blog (2022)
October 12, 2022
AUTHOR, How to Use Images and Blogs to Boost Your Google My Business Profile
The National Review (2022)
September 22, 2022
AUTHOR Best Tools for Managing Payments for Lawyers
Martindale-AVVO, Martindale Special Series (2022)
August 22, 2022
AUTHOR 3 Outside Experts to Hire for Law Firm Marketing
The 1891 Blog (2022)
August 21, 2022
AUTHOR, 3 Outside Experts to Hire for Law Firm Marketing
1891 Blog (2022)
August 20, 2022
AUTHOR Which Platforms Are Easiest for Legal Blogging?
Martindale-AVVO, Martindale Special Series (2022)
August 9, 2022
AUTHOR How to Build a Women-Focused Referral Network for Your Law Firm
The 1891 Blog (2022)
August 3, 2022
AUTHOR How to Attract More Positive Online Reviews for Your Law Firm
National Law Review (2022)
July 27, 2022
AUTHOR Could a Podcast Support Your Law Firm Marketing?
Texas Lawyer (2022)
July 25, 2022
AUTHOR How to Market Your Firm When You Don’t Need an In-House Hire
National Law Review (2022)
July 22, 2022
AUTHOR How to Use Pictures on Your Website and Social Media to Tell Your Law Firm’s Story
the 1891 Blog (2022)
July 20, 2022
AUTHOR Best Marketing Tools for Your Law Firm
Martindale-Avvo Blog, Martindale Special Series
June 22, 2022
AUTHOR Backlinking Basics for Law Firms: When to Invest
National Law Review
June 20, 2022
AUTHOR Why Sponsoring Local Events and Fundraisers Increases Your Law Firm’s Profile
June 10, 2022
AUTHOR Lead Magnets for Lawyers 101
Texas Lawyer (2022)
May 24, 2022
INTERVIEW Your Law Firm Is Now on TikTok. What Could Possibly Go Wrong?
Texas Lawyer, Texas Takeaways (2022)
May 13, 2022
AUTHOR Freelance Lawyer vs/ New Associate: Which One Do You Need?
Martindale-Avvo Blog (2022)
May 11, 2022
AUTHOR Best Ways to Stand Out in Your Practice Area
the 1891 Blog (2022)
May 9, 2022
AUTHOR How to Audit Your Past Marketing Efforts
The National Law Review (2022)
May 5, 2022
AUTHOR How to Outsource or Delegate Marketing for Your Law Firm
The National Law Review (2022)
April 26, 2022
AUTHOR How to Determine What Makes Your Law Firm Unique
Martindale-Avvo Blog (2022)
April 21, 2022
AUTHOR How to Determine What Makes Your Law Firm Unique
April 21, 2022
AUTHOR What to Think About Before Getting New Lawyer Headshots
Martindale-Avvo Blog (2022)
March 30, 2022
AUTHOR Four Must-Haves for a Lawyer’s LinkedIn Profile
Texas Lawyer (2022)
March 17, 2022
AUTHOR How to Determine Topics for Your Law Firm Blog
the 1891 Blog (2022)
March 16, 2022
AUTHOR Boost Your Credibility with Workshops: A How-To Guide for Lawyers
the 1891 Blog (2022)
March 9, 2022
AUTHOR 13 Types of Law Firm Content Marketing That Really Work
The National Law Review (2022)
March 7, 2022
AUTHOR How Often Should Lawyers Blog?
Martindale-Avvo Blog (2022)
March 3, 2022
AUTHOR The Power of Brand Personas in Law Firm Marketing
Martindale-Avvo Blog (2022)
February 23, 2022
AUTHOR A Lawyer’s Guide to Growing Your Visibility by Guesting on Podcasts
the 1891 Blog (2022)
February 2, 2022
AUTHOR How to Create an Editorial Calendar for Your Law Firm’s Social Media Campaign
The National Law Review (2022)
January 19, 2022
AUTHOR 4 Tips to Create a Comprehensive Online Law Firm Marketing Strategy Easily
the 1891 Blog (2022)
January 19, 2022
AUTHOR Beyond Networking: How to Build Authentic Referral Relationships
Texas Lawyer (2022)
January 18, 2022
AUTHOR 5 Things That Belong on Your Google My Business Profile
The National Law Review (2022)
January 14, 2022
AUTHOR Credentials 101 for Women Lawyers: Why They Matter
the 1891 Blog (2022)
January 12, 2022
AUTHOR How to Audit Your Firm Referral Strategy Before Year End, Colorado Women’s Bar Association
the 1891 Blog (2021)
December 10, 2021
AUTHOR How to Grow Your Small Law Firm’s Social Media Following Online
Martindale-Avvo Blog (2021)
December 1, 2021
AUTHOR Top Storytelling Techniques Lawyers Need to Use in Their Marketing
The National Law Review (2021)
November 24, 2021
INTERVIEW Visibility, Marketing + Success For Women Lawyers
Her Gavel Podcast (2021)
November 11, 2021
AUTHOR How to Leverage a Google My Business Profile
the 1891 Blog (2021)
November 3, 2021
AUTHOR How to Get Back Into the Swing of Public Speaking to Grow Your Law Firm
the 1891 Blog (2021)
October 13, 2021
AUTHOR How to Use Google My Business to Market Your Women-Owned Law Firm
The 1891 Blog (2021)
September 1, 2021
AUTHOR 4 Tips for Branding Yourself in a New Legal Practice Area
Martindale-Avvo Blog (2021)
September 1, 2021
AUTHOR The 4 Step Checklist to Ensure Your Law Firm Website is Mobile Friendly
National Law Review (2021)
August 13, 2021
AUTHOR Like, Share, Comment: How to Support Other Women Attorneys Online, Colorado Women’s Bar Association
The 1891 Blog (2021)
August 6, 2021
AUTHOR Is There Demand and Interest for Niche Practice Areas?
Martindale-Avvo Blog (2021)
August 4, 2021
AUTHOR Why You Should Join an Attorney Mentorship Program
Martindale-Avvo Blog (2021)
July 12, 2021
AUTHOR The Importance of Testimonials for Small Law Firms
Martindale-Avvo Blog (2021)
June 16, 2021
AUTHOR Demystifying Marketing for Your New Law Firm
National Law Review (2021)
June 13, 2021
INTERVIEW
Challenges Faced By Generation X During the Pandemic News
9 News
May 19, 2021
AUTHOR How to Market Your New Law Practice
Martindale-Avvo Blog (2021)
May 12, 2021
AUTHOR Diversity, Equity and Inclusion Makeover for Law Firm Websites?
Texas Lawyer (2021)
May 12, 2021
AUTHOR How to Elevate Your Law Firm Brand
National Law Review
April 13, 2021
AUTHOR Marketing Strategy Should Include Community Outreach
Colorado Women’s Bar Association, The 1891 Blog
April 7, 2021
AUTHOR Credential Your Law Practice
National Law Review
March 13, 2021
AUTHOR 8 Simple SEO Tips to Grow Your Law Firm’s Website Traffic
Colorado Women’s Bar Association, The 1891 Blog
March 10, 2021
AUTHOR Professional Photography is More Than Just Your Attorney Headshot
National Law Review
February 20, 2021
AUTHOR The Ultimate Guide for Incorporating Video into Your Small Law Firm Marketing Mix
Martindale-Avvo Blog
February 18, 2021
AUTHOR Approaching Your Personal Brand with an Entrepreneurial Mindset
Colorado Women’s Bar Association, The 1891 Blog
February 5, 2021
AUTHOR Hit the Ground Running with Your 2021 Law Firm Marketing Plan
Martindale-Avvo Blog
January 26, 2021
INTERVIEW
Creating a Marketing Strategy (on a Budget) for a Small Law Firm in the COVID-19 Era
Texas Lawyer, Texas Takeaways
January 21, 2021
AUTHOR Reflections on 2020: What Worked for Marketing Your Small Law Firm and What Didn’t?
Colorado Women’s Bar Association, The 1891 Blog
January 8, 2021
AUTHOR Creating a Well-Rounded Law Firm Marketing Strategy That Will Not Break the Bank
National Law Review
December 16, 2020
INTERVIEW Small Firms Can Thrive During the “COVID-19 Recession”
Texas Lawyer, Texas Takeaways
December 10, 2020
INTERVIEW Marketing for the Modern Lawyer
Colorado Bar Association, Modern Law Revolution Podcast
December 9, 2020
AUTHOR 25 Apps to Market Your FIrm
Martindale-Avvo Blog
December 3, 2020
AUTHOR Being Direct: Tips and Tricks for Improving the ROI on Your Law Firm’s Direct Mailer Campaign
National Law Review
November 16, 2020
AUTHOR Grace Under Fire: Staying Classy Amidst Bad Online Reviews
Colorado Women’s Bar Association, The 1891 Blog
November 4, 2020
AUTHOR Back to School: Resources to Enhance Your Legal Marketing Education
Colorado Women’s Bar Association, The 1891 Blog
October 28, 2020
AUTHOR How to Build a Mobile-First Marketing Strategy for Your Small Law Firm
National Law Review
October 14, 2020
AUTHOR How to Get on Google’s First Page: The Simple SEO Guide for Your Law Firm
Martindale-Avvo Blog
October 8, 2020
CO-AUTHOR (WITH MARGRIT LENT-PARKER) The Ethics of Soliciting Client Reviews and Testimonials
Law Week Colorado
October 6, 2020
INTERVIEW Putting Brand Marketing to Work for Lawyers
Texas Lawyer, Texas Takeaways
September 24, 2020
AUTHOR Marketing Checklist for Busy Solo Attorneys and Small Law Firms
Martindale-Avvo Blog
September 24, 2020
AUTHOR Media Training for Lawyers
Colorado Women’s Bar Association, The 1891 Blog
September 4, 2020
AUTHOR Developing a Brand Voice for Your Law Firm
National Law Review
August 29, 2020
AUTHOR Cultivating Excellence in Solo Law: Customer Service Skills that Help the Sales Funnel
Martindale-Avvo Blog
August 27, 2020
FEATURED INTERVIEW Gettin’ Legal With It: Meranda Vieyra
Denver Bar Association Young Lawyers Division Podcast
August 12, 2020
AUTHOR Thought Leadership Marketing: 5 Strategies to Inform, Engage, and Build Your Legal Practice
Colorado Women’s Bar Association, The 1891 Blog
August 7, 2020
AUTHOR 7 Ways to Get Better Client Referrals on LinkedIn
Martindale-Avvo Blog
July 23, 2020
AUTHOR 7 Things You Should Know Before Hiring a Web Designer for Your Law Firm
National Law Review
July 16, 2020
AUTHOR Under Pressure: Successful Attorney Photo Shoots that will Turn Heads
Colorado Women’s Bar Association, The 1891 Blog
July 3, 2020
AUTHOR 5 Things to Monitor During COVID-19
Martindale-Avvo Blog
June 25, 2020
AUTHOR 13 Signs It Is Time to Hire an Outside Marketing Professional
National Law Review
June 15, 2020
AUTHOR Emotional Impact: The Importance of Feminine Storytelling in Law
Colorado Women’s Bar Association, The 1891 Blog
June 5, 2020
AUTHOR How to Build a Legal Blog from the Ground Up
National Law Review
May 22, 2020
AUTHOR The Hidden Marketing Power of Community Service for Law Firms
Martindale-Avvo Blog
May 21, 2020
INTERVIEW Small Business COVID-19 Chronicles: Here’s how 8 Colorado Entrepreneurs Responded to the Coronavirus Crisis and What They Are Doing as the State Slowly Reopens for Business
MSU Denver’s RED Magazine
May 11, 2020
AUTHOR Women Lawyers of Color: Connecting Across Culture to Build Business
Colorado Women’s Bar Association, The 1891 Blog
May 8, 2020
AUTHOR Cause Marketing for Law Firms: How to Find a Cause and Make it Work for You and Your Network
Colorado Women’s Bar Association, The 1891 Blog
April 17, 2020
AUTHOR Don’t Back Down! Here’s Why (and How) Your Law Firm Can Keep Marketing During a Crisis
National Law Review
April 14, 2020
INTERVIEW How Your Law Firm Can Thrive During the COVID-19 Pandemic… (Law Across the Sea)
Think Tech Hawaii
April 13, 2020
AUTHOR 5 Strategies for Creating a Brand People Love
Martindale-Avvo Blog
April 7, 2020
CO-AUTHOR (WITH LAURIE GILBERTSON) How to Maintain Business Communication, Connection in the Wake of Coronavirus
Colorado Biz Magazine
March 30, 2020
AUTHOR How Your Law Firm Can Thrive During the COVID-19 Pandemic
Martindale-Avvo Blog
March 24, 2020
INTERVIEW Woman With MS Shares Concerns About the Coronavirus, Channel 9 News
Channel 9 News
March 18, 2020
AUTHOR Coronavirus and Law Firm Event Marketing: Cancelled, Postponed or Just Different?
National Law Review
March 16, 2020
AUTHOR Female Business Relationship Marketing in a Male-Dominated Legal Marketplace
Colorado Women’s Bar Association, The 1891 Blog
March 16, 2020
INTERVIEW Dozens Sign Up to Testify in Colorado’s Public Option Bills First Committee Test
Channel 7 News
March 11, 2020
TESTIMONY Testimony in Support of HB20-1349
Colorado House of Representatives, House Health & Insurance Committee
March 11, 2020
AUTHOR How to Use Targeted Google Ads to Grow Your Small Law Firm
Martindale-Avvo Blog
March 3, 2020
AUTHOR Brand Storytelling for Lawyers
National Law Review
February 18, 2020
CO-AUTHOR Cause Marketing Helps General Counsel Invest in a Personal Brand
Law Week Colorado
January 27, 2020
LECTURER Discussion of Women’s History Month and Women in Business
William “Bill” Roberts School (2023)
March 16, 2023
LECTURER Website SEO and Marketing 101
Legal Entrepreneurs for Justice (LEJ)
August 10, 2022
LECTURER Website SEO and Marketing 101
Colorado Bar Association (SSF)
August 10, 2022
LECTURER Website SEO and Marketing 101
Legal Entrepreneurs for Justice (LEJ)
August 10, 2022
PANELIST Racial Capitalsim in the Legal Profession
Colorado Attorney Mentorship Program (CAMP)
May 18, 2022
PRESENTER Brand Storytelling for Solos and Small Firms
Annual Planning Workshop for Solo Practitioners and Small Law Firms, Colorado Bar Association (2021)
November 2, 2021
MODERATOR Panel Discussion: Solo Practitioner Virtual Workshop
UNLV William S. Boyd School of Law (2021)
October 19, 2021
MODERATOR State of Downtown Denver: Commerical Real Estate Panel
LawBank (2021)
September 30, 2021
PRESENTER How to Leverage Professional Communities to Help Credential Your Legal Career
Southern Nevada Association of Women Attorneys (2021)
September 9, 2021
PRESENTER
Marketing Strategies for Law Firms
State Bar of Nevada, Handle|BAR Incubator (2021)
September 1, 2021
PRESENTER
WITH JAY KAMLETLeveraging Community
State Bar of Nevada, Handle|BAR Incubator (2021)
August 31, 2021
PRESENTER How to Boost Your Small Law Firm’s Brand Through Traditional Marketing in 2021
3rd Annual Solo-Small Firm Institute: Advocates, Entrepreneurs, Leaders Conference, Colorado Bar Association (2021)
August 17, 2021
PRESENTER Successfully Marketing & Growing Your Firm, Successfully Launching and Running Your Own Practice
The Essential Guide Conference, Colorado Bar Association (2021)
July 22, 2021
PRESENTER Personal Branding & Marketing
Center for Legal Inclusiveness (2021)
July 13, 2021
PANELIST EDI in Lawyering and Leadership: A Recipe for Success
39th Annual Real Estate Symposium Conference, Colorado Bar Association (2021)
June 28, 2021
PANELIST Solo But Not Alone: The Importance of Community For Entrepreneurial Attorneys
3rd Annual Solo-Small Firm Institute: Advocates, Entrepreneurs, Leaders Conference, Colorado Bar Association (2021)
June 18, 2021
PRESENTER Preventing Business Burnout
State of Nevada Bar Association
May 7, 2021
PRESENTER Business Development in 2021 for Immigration Attorneys
American Immigration Lawyers Association
April 14, 2021
PRESENTER LinkedIn for Law Students
University of Colorado Law School
March 24, 2021
PRESENTER Digital Marketing and Virtual Business Development in 2021
LawBank, Smarter Not Harder: Solo Practice Success Panel
February 16, 2021
PRESENTER Marketing, New Solo Series
Colorado Bar Association
January 14, 2021
CO-PRESENTER (WITH JESSIE BOWER AND KIMBERLY BECK) Top Tips for 2021 Digital Marketing and Business Development for Small Law Firms
Colorado Bar Association, Modern Law Practice Initiative
January 12, 2021
CO-PRESENTER (WITH JESSIE BOWER) Looking Ahead to 2021 – What Your Firm Marketing & Business Development Should Look Like
Colorado W.O.L.F. (Women Owned Law Firms)
December 17, 2020
PANELIST HealthCare GoTV
Colorado Democratic Party
November 2, 2020
LECTURER Good ADR Practice Marketing in a Bad Economy
14th Annual ADR Conference, Colorado Bar Association
October 30, 2020
PRESENTER Solo and Small Firm Mentorship Program
Colorado Bar Association Solo and Small Firm Executive Council Meeting
August 26, 2020
PRESENTER Credentialing How-Tos: Demystifying Martindale-Hubbell, Super Lawyers, Avvo Rating, and Other Credentialing
Colorado Women’s Bar Association
August 14, 2020
PRESENTER Personal Branding and Marketing During COVID-19
Colorado Hispanic Bar Association
August 7, 2020
PRESENTER How Lawyers Can Be More Social on Social Media
Colorado Women’s Bar Association
June 28, 2020
PRESENTER Raising Your Profile on a Solo and Small Firm Budget (Part 2)
Colorado W.O.L.F (Women Owned Law Firms), LawBank, and the Solo and Small Firm Section of the Colorado Bar Association
June 23, 2020
PRESENTER Marketing Basics and Internet Presence
Legal Entrepreneurs for Justice (LEJ)
June 22, 2020
PRESENTER Raising Your Profile on a Solo and Small Firm Budget (Part 1)
Colorado W.O.L.F (Women Owned Law Firms), LawBank, and the Solo and Small Firm Section of the Colorado Bar Association
June 18, 2020
PRESENTER Business Development Basics
Legal Entrepreneurs for Justice (LEJ)
June 18, 2020
PRESENTER Business Development Basics
Legal Entrepreneurs for Justice (LEJ)
June 17, 2020
PRESENTER Social Media: Individual Analysis and Feedback on your Professional LinkedIn, Facebook, Twitter, and Instagram Profiles
CBA-CLE Solo-Small Firm Institute
June 11, 2020
CO-PRESENTER (WITH HONORABLE ADAM J. ESPINOSA) Maximizing your Online Presence and Social Media in 2020
CBA-CLE Solo-Small Firm Institute
June 11, 2020
PRESENTER Personal Marketing during Covid-19
Colorado Hispanic Bar Association
May 8, 2020
CO-PRESENTER (WITH LAURIE GILBERTSON) Virtual Roundtable on Staying Connected With, Serving and Remaining Relevant to Clients
Colorado W.O.L.F. (Women Owned Law Firm Group)
March 26, 2020
PANELIST 7th Annual JD Pathways Career Conference
University of Colorado Law School
January 21, 2020
PRESENTERE levator Pitches for Lawyers
Holland & Hart
January 17, 2020
PRESENTER Marketing Basics
Legal Entrepreneurs for Justice (LEJ)
November 14, 2019
PRESENTER Business Development for Young Lawyers
Legal Entrepreneurs for Justice (LEJ)
November 13, 2019
PRESENTER LinkedIn for Law Students
University of Denver Sturm College of Law
November 7, 2019
PRESENTER How to Stand Out as An In-House Attorney
Colorado Chapter of the Association of Corporate Counsel
October 17, 2019
PRESENTER Media Training Basics
Legal Entrepreneurs for Justice (LEJ)
September 18, 2019
PRESENTER Mastering Your Online Professional and Social Media Presence
CBA-CLA 2019 Business Law Institute
September 12, 2019
PRESENTER LinkedIn for Lawyers
Legal Entrepreneurs for Justice (LEJ)
August 14, 2019
MODERATOR/FACILITATOR Individual Analysis and Feedback on Professional LinkedIn, Facebook, Twitter, and Instagram Profiles
CBA-CLE Inaugural Solo-Small Firm INSTITUTE
June 13, 2019
PRESENTER (WITH HONORABLE ADAM J. ESPINOSA) Maximizing Your Online Presence and Social Media
CBA-CLE Inaugural Solo-Small Firm INSTITUTE
June 13, 2019
PRESENTER LinkedIn for Lawyers
CBA-CLE Inaugural Solo-Small Firm INSTITUTE
June 13, 2019
GUEST CO-HOST Demystifying Business Legal Services with Chris Ward and Co-Host Meranda Vieyra
Business Leaders Podcast
June 12, 2019
GUEST CO-HOST Butler Snow: Your Guide to Legal Matters with Dave Mayhan, Sarah O’Brien, and Guest Co-Host Meranda Vieyra
Business Leaders Podcast
May 25, 2019
CO-PRESENTER (WITH MIKE ROLLIN) Building an Effective Online Reputation & Marketing Strategy in 2019
Colorado Hispanic Bar Association
May 8, 2019
GUEST CO-HOST Transparency and Employee Relationships with David Seserman and Meranda Vieyra
Business Leaders Podcast
April 15, 2019
PANELIST Breaking Through the Glass Ceiling
Hispanic Chamber of Commerce Denver
February 27, 2019
PRESENTER Stand Out! Personal Branding, Marketing, Networking, & Visibility
Hispanic National Bar Association
February 12, 2019
SPEAKER LinkedIn for Lawyers
Colorado Bar Association, Solo Small Firm Section
September 7, 2018
SPEAKER Marketing and Business Development for Your New Firm
Successfully Launching and Running Your Own Practice: The Essential Guide, Colorado Bar Association CLE
August 2, 2018
PANELIST D&I and Small Firm/Solo Practice, 2018 Legal Inclusiveness & Diversity Summit
Center for Legal Inclusiveness
May 7, 2018
SPEAKER New Year, New You. Marketing Yourself Through Social Media
Women in eDiscovery, Denver Chapter
January 16, 2018
SPEAKER LinkedIn for Business Owners
Business Bureau Denver/Boulder (BBB)
December 13, 2017
SPEAKER Marketing and Business Development for Your New Firm
Colorado Bar Association’s “Hanging Your Shingle” multi-day CLE Conference
August 3, 2017
SPEAKER LinkedIn for Lawyers
Denver Bar Association, Young Lawyers Division
January 20, 2017
• National Multiple Sclerosis Society, Colorado-Wyoming Chapter
• Diversity Engagement Council (2020-present)
• Board of Trustees (2019-2020)
• Colorado W.O.L.F. (Women Owned Law Firms)
• Member (2020-present)
• Center for Legal Inclusiveness
• Member (2020-present)
• Metro State University of Denver
• Affiliate Faculty, Marketing Department (2019-2020)
• Class Title: Marketing of Legal Services
• Legal Entrepreneurs for Justice
• Board Member (2019-present)
• Marketing Committee (2019-present)
• Colorado Hispanic Bar Association
• Committee Chair, Professional Advancement Committee (2018-present)
• Colorado Restaurant Association
• Member (2018-present)
• Colorado Women’s Bar Association
• Member (2016-present)
• Denver Area Legal Recruitment Association
• Member (2010-2015)
• B.A, Chicano/a Studies, Metropolitan State University of Denver
Meranda Vieyra
CEO & FOUNDER
Meranda Vieyra is the owner of Denver Legal Marketing LLC which was founded to bring the value of high level, high impact legal marketing to solo practitioners and law firms.
She has over twenty years of experience in Denver law. Her hybrid skill set includes the administration of diversity and inclusiveness, business development, legal marketing strategy, and recruiting initiatives.
Meranda enjoys the challenge of helping smaller law firms become more visible to their clients and in the legal community, which grows their reputation and grows their practice. She views law firm marketing holistically, as many big businesses and general counsel do, including diversity and inclusiveness, recruitment and retention programs into marketing strategy.
Best of Colorado Business Choice (Runner-Up)
ColoradoBiz Magazine
2021
Best Legal Marketing Firm
People's Choice, Barrister's Best, Law Week Colorado
2018 - 2020
Outstanding Women in Business (Finalist)
Denver Business Journal
2020
2020 Outstanding Corporate Commitment Award
Colorado Hispanic Bar Association
2020
Top 100 Young Professionals in Colorado
Gen XYZ Award, ColoradoBiz Magazine
2019
Top 25 Most Powerful Women in Business
Colorado Women's Chamber of Commerce
2019
40 Under 40
Denver Business Journal
2018
Top 10 Alumni of the Decade
10 Under 10 Award, Metropolitan State University of Denver Alumni Association
2018
Outstanding Legal Professional
Law Week Colorado
2014, 2016
Inclusiveness@Work Awards - Individual (Finalist)
Center for Legal Inclusiveness
2021
2020 Go-To Thought Leader, COVID-19 Marketing Strategies
The National Law Review
2020
Outstanding Women in Business
Denver Business Journal
2021
Best Legal Marketing Firm
People's Choice, Barrister's Best, Law Week Colorado
2020
Inclusiveness@Work Award - Individual
Center for Legal Inclusiveness
2022
AUTHOR, Five Tech Tools to Scale Your Law Practice and Make Your Life Easier
Law Week Colorado (2023)
February 24, 2023
AUTHOR, When Does Guest Posting Make Sense for Attorneys?
1891 Blog (2023)
February 10, 2023
AUTHOR, Five Mistmaking Tips for New Lawyers, Law Practice Today
Law Practice Today (2023)
February 7, 2023
AUTHOR, How to Use “Voice of Customer” Data to Better Market Your Law Firm
The National Review (2023)
February 6, 2023
AUTHOR, How Can I Increase My Law Firm’s Visibility on Google?
Martindale-AVVO Blog (2023)
January 5, 2023
AUTHOR, Successful Client Management
Martindale-Avvo Blog, Martindale Special Series (2022)
December 21, 2022
AUTHOR, How to Use Keywords Effectively on Your Law Firm Website
Martindale-AVVO Blog (2022)
December 15, 2022
AUTHOR, What is a Law Firm Content Audit and How Can You Do One?
1891 Blog (2022)
November 23, 2022
AUTHOR, Which Marketing KPIs Are Best for Lawyers to Track?
Martindale-AVVO Blog (2022)
November 23, 2022
AUTHOR, Directories 101: Which Ones Are Best for Law Firms?
The National Review (2022)
November 7, 2022
AUTHOR, How Long Does SEO Take to Get Results for Law Firms?
Martindale-AVVO Blog (2022)
November 2, 2022
AUTHOR, Documents: Best Systems for Organizing
Martindale-Avvo Blog, Martindale Special Series (2022)
October 18, 2022
AUTHOR, How to Brainstorm Topics for a Law Firm YouTube Channel
1891 Blog (2022)
October 12, 2022
AUTHOR, How to Use Images and Blogs to Boost Your Google My Business Profile
The National Review (2022)
September 22, 2022
AUTHOR Best Tools for Managing Payments for Lawyers
Martindale-AVVO, Martindale Special Series (2022)
August 22, 2022
AUTHOR 3 Outside Experts to Hire for Law Firm Marketing
The 1891 Blog (2022)
August 21, 2022
AUTHOR, 3 Outside Experts to Hire for Law Firm Marketing
1891 Blog (2022)
August 20, 2022
AUTHOR Which Platforms Are Easiest for Legal Blogging?
Martindale-AVVO, Martindale Special Series (2022)
August 9, 2022
AUTHOR How to Build a Women-Focused Referral Network for Your Law Firm
The 1891 Blog (2022)
August 3, 2022
AUTHOR How to Attract More Positive Online Reviews for Your Law Firm
National Law Review (2022)
July 27, 2022
AUTHOR Could a Podcast Support Your Law Firm Marketing?
Texas Lawyer (2022)
July 25, 2022
AUTHOR How to Market Your Firm When You Don’t Need an In-House Hire
National Law Review (2022)
July 22, 2022
AUTHOR How to Use Pictures on Your Website and Social Media to Tell Your Law Firm’s Story
the 1891 Blog (2022)
July 20, 2022
AUTHOR Best Marketing Tools for Your Law Firm
Martindale-Avvo Blog, Martindale Special Series
June 22, 2022
AUTHOR Backlinking Basics for Law Firms: When to Invest
National Law Review
June 20, 2022
AUTHOR Why Sponsoring Local Events and Fundraisers Increases Your Law Firm’s Profile
June 10, 2022
AUTHOR Lead Magnets for Lawyers 101
Texas Lawyer (2022)
May 24, 2022
INTERVIEW Your Law Firm Is Now on TikTok. What Could Possibly Go Wrong?
Texas Lawyer, Texas Takeaways (2022)
May 13, 2022
AUTHOR Freelance Lawyer vs/ New Associate: Which One Do You Need?
Martindale-Avvo Blog (2022)
May 11, 2022
AUTHOR Best Ways to Stand Out in Your Practice Area
the 1891 Blog (2022)
May 9, 2022
AUTHOR How to Audit Your Past Marketing Efforts
The National Law Review (2022)
May 5, 2022
AUTHOR How to Outsource or Delegate Marketing for Your Law Firm
The National Law Review (2022)
April 26, 2022
AUTHOR How to Determine What Makes Your Law Firm Unique
Martindale-Avvo Blog (2022)
April 21, 2022
AUTHOR How to Determine What Makes Your Law Firm Unique
April 21, 2022
AUTHOR What to Think About Before Getting New Lawyer Headshots
Martindale-Avvo Blog (2022)
March 30, 2022
AUTHOR Four Must-Haves for a Lawyer’s LinkedIn Profile
Texas Lawyer (2022)
March 17, 2022
AUTHOR How to Determine Topics for Your Law Firm Blog
the 1891 Blog (2022)
March 16, 2022
AUTHOR Boost Your Credibility with Workshops: A How-To Guide for Lawyers
the 1891 Blog (2022)
March 9, 2022
AUTHOR 13 Types of Law Firm Content Marketing That Really Work
The National Law Review (2022)
March 7, 2022
AUTHOR How Often Should Lawyers Blog?
Martindale-Avvo Blog (2022)
March 3, 2022
AUTHOR The Power of Brand Personas in Law Firm Marketing
Martindale-Avvo Blog (2022)
February 23, 2022
AUTHOR A Lawyer’s Guide to Growing Your Visibility by Guesting on Podcasts
the 1891 Blog (2022)
February 2, 2022
AUTHOR How to Create an Editorial Calendar for Your Law Firm’s Social Media Campaign
The National Law Review (2022)
January 19, 2022
AUTHOR 4 Tips to Create a Comprehensive Online Law Firm Marketing Strategy Easily
the 1891 Blog (2022)
January 19, 2022
AUTHOR Beyond Networking: How to Build Authentic Referral Relationships
Texas Lawyer (2022)
January 18, 2022
AUTHOR 5 Things That Belong on Your Google My Business Profile
The National Law Review (2022)
January 14, 2022
AUTHOR Credentials 101 for Women Lawyers: Why They Matter
the 1891 Blog (2022)
January 12, 2022
AUTHOR How to Audit Your Firm Referral Strategy Before Year End, Colorado Women’s Bar Association
the 1891 Blog (2021)
December 10, 2021
AUTHOR How to Grow Your Small Law Firm’s Social Media Following Online
Martindale-Avvo Blog (2021)
December 1, 2021
AUTHOR Top Storytelling Techniques Lawyers Need to Use in Their Marketing
The National Law Review (2021)
November 24, 2021
INTERVIEW Visibility, Marketing + Success For Women Lawyers
Her Gavel Podcast (2021)
November 11, 2021
AUTHOR How to Leverage a Google My Business Profile
the 1891 Blog (2021)
November 3, 2021
AUTHOR How to Get Back Into the Swing of Public Speaking to Grow Your Law Firm
the 1891 Blog (2021)
October 13, 2021
AUTHOR How to Use Google My Business to Market Your Women-Owned Law Firm
The 1891 Blog (2021)
September 1, 2021
AUTHOR 4 Tips for Branding Yourself in a New Legal Practice Area
Martindale-Avvo Blog (2021)
September 1, 2021
AUTHOR The 4 Step Checklist to Ensure Your Law Firm Website is Mobile Friendly
National Law Review (2021)
August 13, 2021
AUTHOR Like, Share, Comment: How to Support Other Women Attorneys Online, Colorado Women’s Bar Association
The 1891 Blog (2021)
August 6, 2021
AUTHOR Is There Demand and Interest for Niche Practice Areas?
Martindale-Avvo Blog (2021)
August 4, 2021
AUTHOR Why You Should Join an Attorney Mentorship Program
Martindale-Avvo Blog (2021)
July 12, 2021
AUTHOR The Importance of Testimonials for Small Law Firms
Martindale-Avvo Blog (2021)
June 16, 2021
AUTHOR Demystifying Marketing for Your New Law Firm
National Law Review (2021)
June 13, 2021
INTERVIEW
Challenges Faced By Generation X During the Pandemic News
9 News
May 19, 2021
AUTHOR How to Market Your New Law Practice
Martindale-Avvo Blog (2021)
May 12, 2021
AUTHOR Diversity, Equity and Inclusion Makeover for Law Firm Websites?
Texas Lawyer (2021)
May 12, 2021
AUTHOR How to Elevate Your Law Firm Brand
National Law Review
April 13, 2021
AUTHOR Marketing Strategy Should Include Community Outreach
Colorado Women’s Bar Association, The 1891 Blog
April 7, 2021
AUTHOR Credential Your Law Practice
National Law Review
March 13, 2021
AUTHOR 8 Simple SEO Tips to Grow Your Law Firm’s Website Traffic
Colorado Women’s Bar Association, The 1891 Blog
March 10, 2021
AUTHOR Professional Photography is More Than Just Your Attorney Headshot
National Law Review
February 20, 2021
AUTHOR The Ultimate Guide for Incorporating Video into Your Small Law Firm Marketing Mix
Martindale-Avvo Blog
February 18, 2021
AUTHOR Approaching Your Personal Brand with an Entrepreneurial Mindset
Colorado Women’s Bar Association, The 1891 Blog
February 5, 2021
AUTHOR Hit the Ground Running with Your 2021 Law Firm Marketing Plan
Martindale-Avvo Blog
January 26, 2021
INTERVIEW
Creating a Marketing Strategy (on a Budget) for a Small Law Firm in the COVID-19 Era
Texas Lawyer, Texas Takeaways
January 21, 2021
AUTHOR Reflections on 2020: What Worked for Marketing Your Small Law Firm and What Didn’t?
Colorado Women’s Bar Association, The 1891 Blog
January 8, 2021
AUTHOR Creating a Well-Rounded Law Firm Marketing Strategy That Will Not Break the Bank
National Law Review
December 16, 2020
INTERVIEW Small Firms Can Thrive During the “COVID-19 Recession”
Texas Lawyer, Texas Takeaways
December 10, 2020
INTERVIEW Marketing for the Modern Lawyer
Colorado Bar Association, Modern Law Revolution Podcast
December 9, 2020
AUTHOR 25 Apps to Market Your FIrm
Martindale-Avvo Blog
December 3, 2020
AUTHOR Being Direct: Tips and Tricks for Improving the ROI on Your Law Firm’s Direct Mailer Campaign
National Law Review
November 16, 2020
AUTHOR Grace Under Fire: Staying Classy Amidst Bad Online Reviews
Colorado Women’s Bar Association, The 1891 Blog
November 4, 2020
AUTHOR Back to School: Resources to Enhance Your Legal Marketing Education
Colorado Women’s Bar Association, The 1891 Blog
October 28, 2020
AUTHOR How to Build a Mobile-First Marketing Strategy for Your Small Law Firm
National Law Review
October 14, 2020
AUTHOR How to Get on Google’s First Page: The Simple SEO Guide for Your Law Firm
Martindale-Avvo Blog
October 8, 2020
CO-AUTHOR (WITH MARGRIT LENT-PARKER) The Ethics of Soliciting Client Reviews and Testimonials
Law Week Colorado
October 6, 2020
INTERVIEW Putting Brand Marketing to Work for Lawyers
Texas Lawyer, Texas Takeaways
September 24, 2020
AUTHOR Marketing Checklist for Busy Solo Attorneys and Small Law Firms
Martindale-Avvo Blog
September 24, 2020
AUTHOR Media Training for Lawyers
Colorado Women’s Bar Association, The 1891 Blog
September 4, 2020
AUTHOR Developing a Brand Voice for Your Law Firm
National Law Review
August 29, 2020
AUTHOR Cultivating Excellence in Solo Law: Customer Service Skills that Help the Sales Funnel
Martindale-Avvo Blog
August 27, 2020
FEATURED INTERVIEW Gettin’ Legal With It: Meranda Vieyra
Denver Bar Association Young Lawyers Division Podcast
August 12, 2020
AUTHOR Thought Leadership Marketing: 5 Strategies to Inform, Engage, and Build Your Legal Practice
Colorado Women’s Bar Association, The 1891 Blog
August 7, 2020
AUTHOR 7 Ways to Get Better Client Referrals on LinkedIn
Martindale-Avvo Blog
July 23, 2020
AUTHOR 7 Things You Should Know Before Hiring a Web Designer for Your Law Firm
National Law Review
July 16, 2020
AUTHOR Under Pressure: Successful Attorney Photo Shoots that will Turn Heads
Colorado Women’s Bar Association, The 1891 Blog
July 3, 2020
AUTHOR 5 Things to Monitor During COVID-19
Martindale-Avvo Blog
June 25, 2020
AUTHOR 13 Signs It Is Time to Hire an Outside Marketing Professional
National Law Review
June 15, 2020
AUTHOR Emotional Impact: The Importance of Feminine Storytelling in Law
Colorado Women’s Bar Association, The 1891 Blog
June 5, 2020
AUTHOR How to Build a Legal Blog from the Ground Up
National Law Review
May 22, 2020
AUTHOR The Hidden Marketing Power of Community Service for Law Firms
Martindale-Avvo Blog
May 21, 2020
INTERVIEW Small Business COVID-19 Chronicles: Here’s how 8 Colorado Entrepreneurs Responded to the Coronavirus Crisis and What They Are Doing as the State Slowly Reopens for Business
MSU Denver’s RED Magazine
May 11, 2020
AUTHOR Women Lawyers of Color: Connecting Across Culture to Build Business
Colorado Women’s Bar Association, The 1891 Blog
May 8, 2020
AUTHOR Cause Marketing for Law Firms: How to Find a Cause and Make it Work for You and Your Network
Colorado Women’s Bar Association, The 1891 Blog
April 17, 2020
AUTHOR Don’t Back Down! Here’s Why (and How) Your Law Firm Can Keep Marketing During a Crisis
National Law Review
April 14, 2020
INTERVIEW How Your Law Firm Can Thrive During the COVID-19 Pandemic… (Law Across the Sea)
Think Tech Hawaii
April 13, 2020
AUTHOR 5 Strategies for Creating a Brand People Love
Martindale-Avvo Blog
April 7, 2020
CO-AUTHOR (WITH LAURIE GILBERTSON) How to Maintain Business Communication, Connection in the Wake of Coronavirus
Colorado Biz Magazine
March 30, 2020
AUTHOR How Your Law Firm Can Thrive During the COVID-19 Pandemic
Martindale-Avvo Blog
March 24, 2020
INTERVIEW Woman With MS Shares Concerns About the Coronavirus, Channel 9 News
Channel 9 News
March 18, 2020
AUTHOR Coronavirus and Law Firm Event Marketing: Cancelled, Postponed or Just Different?
National Law Review
March 16, 2020
AUTHOR Female Business Relationship Marketing in a Male-Dominated Legal Marketplace
Colorado Women’s Bar Association, The 1891 Blog
March 16, 2020
INTERVIEW Dozens Sign Up to Testify in Colorado’s Public Option Bills First Committee Test
Channel 7 News
March 11, 2020
TESTIMONY Testimony in Support of HB20-1349
Colorado House of Representatives, House Health & Insurance Committee
March 11, 2020
AUTHOR How to Use Targeted Google Ads to Grow Your Small Law Firm
Martindale-Avvo Blog
March 3, 2020
AUTHOR Brand Storytelling for Lawyers
National Law Review
February 18, 2020
CO-AUTHOR Cause Marketing Helps General Counsel Invest in a Personal Brand
Law Week Colorado
January 27, 2020
Everything You Wanted to Know About The Best Lawyers in America©
August 27, 2019
Enroll in Legal Entrepreneurs for Justice – Deadline September 30, 2019
September 9, 2019
Why Googling Yourself is as Important as Business Cards
September 12, 2019
Everything You Wanted to Know About Chambers USA
September 16, 2019
Everything You Wanted to Know About Avvo
September 18, 2019
3 Tips Lawyers Should Be Using to Rank on the First Page of Google
September 23, 2019
LECTURER Discussion of Women’s History Month and Women in Business
William “Bill” Roberts School (2023)
March 16, 2023
LECTURER Website SEO and Marketing 101
Legal Entrepreneurs for Justice (LEJ)
August 10, 2022
LECTURER Website SEO and Marketing 101
Colorado Bar Association (SSF)
August 10, 2022
LECTURER Website SEO and Marketing 101
Legal Entrepreneurs for Justice (LEJ)
August 10, 2022
PANELIST Racial Capitalsim in the Legal Profession
Colorado Attorney Mentorship Program (CAMP)
May 18, 2022
PRESENTER Brand Storytelling for Solos and Small Firms
Annual Planning Workshop for Solo Practitioners and Small Law Firms, Colorado Bar Association (2021)
November 2, 2021
MODERATOR Panel Discussion: Solo Practitioner Virtual Workshop
UNLV William S. Boyd School of Law (2021)
October 19, 2021
MODERATOR State of Downtown Denver: Commerical Real Estate Panel
LawBank (2021)
September 30, 2021
PRESENTER How to Leverage Professional Communities to Help Credential Your Legal Career
Southern Nevada Association of Women Attorneys (2021)
September 9, 2021
PRESENTER
Marketing Strategies for Law Firms
State Bar of Nevada, Handle|BAR Incubator (2021)
September 1, 2021
PRESENTER
WITH JAY KAMLETLeveraging Community
State Bar of Nevada, Handle|BAR Incubator (2021)
August 31, 2021
PRESENTER How to Boost Your Small Law Firm’s Brand Through Traditional Marketing in 2021
3rd Annual Solo-Small Firm Institute: Advocates, Entrepreneurs, Leaders Conference, Colorado Bar Association (2021)
August 17, 2021
PRESENTER Successfully Marketing & Growing Your Firm, Successfully Launching and Running Your Own Practice
The Essential Guide Conference, Colorado Bar Association (2021)
July 22, 2021
PRESENTER Personal Branding & Marketing
Center for Legal Inclusiveness (2021)
July 13, 2021
PANELIST EDI in Lawyering and Leadership: A Recipe for Success
39th Annual Real Estate Symposium Conference, Colorado Bar Association (2021)
June 28, 2021
PANELIST Solo But Not Alone: The Importance of Community For Entrepreneurial Attorneys
3rd Annual Solo-Small Firm Institute: Advocates, Entrepreneurs, Leaders Conference, Colorado Bar Association (2021)
June 18, 2021
PRESENTER Preventing Business Burnout
State of Nevada Bar Association
May 7, 2021
PRESENTER Business Development in 2021 for Immigration Attorneys
American Immigration Lawyers Association
April 14, 2021
PRESENTER LinkedIn for Law Students
University of Colorado Law School
March 24, 2021
PRESENTER Digital Marketing and Virtual Business Development in 2021
LawBank, Smarter Not Harder: Solo Practice Success Panel
February 16, 2021
PRESENTER Marketing, New Solo Series
Colorado Bar Association
January 14, 2021
CO-PRESENTER (WITH JESSIE BOWER AND KIMBERLY BECK) Top Tips for 2021 Digital Marketing and Business Development for Small Law Firms
Colorado Bar Association, Modern Law Practice Initiative
January 12, 2021
CO-PRESENTER (WITH JESSIE BOWER) Looking Ahead to 2021 – What Your Firm Marketing & Business Development Should Look Like
Colorado W.O.L.F. (Women Owned Law Firms)
December 17, 2020
PANELIST HealthCare GoTV
Colorado Democratic Party
November 2, 2020
LECTURER Good ADR Practice Marketing in a Bad Economy
14th Annual ADR Conference, Colorado Bar Association
October 30, 2020
PRESENTER Solo and Small Firm Mentorship Program
Colorado Bar Association Solo and Small Firm Executive Council Meeting
August 26, 2020
PRESENTER Credentialing How-Tos: Demystifying Martindale-Hubbell, Super Lawyers, Avvo Rating, and Other Credentialing
Colorado Women’s Bar Association
August 14, 2020
PRESENTER Personal Branding and Marketing During COVID-19
Colorado Hispanic Bar Association
August 7, 2020
PRESENTER How Lawyers Can Be More Social on Social Media
Colorado Women’s Bar Association
June 28, 2020
PRESENTER Raising Your Profile on a Solo and Small Firm Budget (Part 2)
Colorado W.O.L.F (Women Owned Law Firms), LawBank, and the Solo and Small Firm Section of the Colorado Bar Association
June 23, 2020
PRESENTER Marketing Basics and Internet Presence
Legal Entrepreneurs for Justice (LEJ)
June 22, 2020
PRESENTER Raising Your Profile on a Solo and Small Firm Budget (Part 1)
Colorado W.O.L.F (Women Owned Law Firms), LawBank, and the Solo and Small Firm Section of the Colorado Bar Association
June 18, 2020
PRESENTER Business Development Basics
Legal Entrepreneurs for Justice (LEJ)
June 18, 2020
PRESENTER Business Development Basics
Legal Entrepreneurs for Justice (LEJ)
June 17, 2020
PRESENTER Social Media: Individual Analysis and Feedback on your Professional LinkedIn, Facebook, Twitter, and Instagram Profiles
CBA-CLE Solo-Small Firm Institute
June 11, 2020
CO-PRESENTER (WITH HONORABLE ADAM J. ESPINOSA) Maximizing your Online Presence and Social Media in 2020
CBA-CLE Solo-Small Firm Institute
June 11, 2020
PRESENTER Personal Marketing during Covid-19
Colorado Hispanic Bar Association
May 8, 2020
CO-PRESENTER (WITH LAURIE GILBERTSON) Virtual Roundtable on Staying Connected With, Serving and Remaining Relevant to Clients
Colorado W.O.L.F. (Women Owned Law Firm Group)
March 26, 2020
PANELIST 7th Annual JD Pathways Career Conference
University of Colorado Law School
January 21, 2020
PRESENTERE levator Pitches for Lawyers
Holland & Hart
January 17, 2020
PRESENTER Marketing Basics
Legal Entrepreneurs for Justice (LEJ)
November 14, 2019
PRESENTER Business Development for Young Lawyers
Legal Entrepreneurs for Justice (LEJ)
November 13, 2019
PRESENTER LinkedIn for Law Students
University of Denver Sturm College of Law
November 7, 2019
PRESENTER How to Stand Out as An In-House Attorney
Colorado Chapter of the Association of Corporate Counsel
October 17, 2019
PRESENTER Media Training Basics
Legal Entrepreneurs for Justice (LEJ)
September 18, 2019
PRESENTER Mastering Your Online Professional and Social Media Presence
CBA-CLA 2019 Business Law Institute
September 12, 2019
PRESENTER LinkedIn for Lawyers
Legal Entrepreneurs for Justice (LEJ)
August 14, 2019
MODERATOR/FACILITATOR Individual Analysis and Feedback on Professional LinkedIn, Facebook, Twitter, and Instagram Profiles
CBA-CLE Inaugural Solo-Small Firm INSTITUTE
June 13, 2019
PRESENTER (WITH HONORABLE ADAM J. ESPINOSA) Maximizing Your Online Presence and Social Media
CBA-CLE Inaugural Solo-Small Firm INSTITUTE
June 13, 2019
PRESENTER LinkedIn for Lawyers
CBA-CLE Inaugural Solo-Small Firm INSTITUTE
June 13, 2019
GUEST CO-HOST Demystifying Business Legal Services with Chris Ward and Co-Host Meranda Vieyra
Business Leaders Podcast
June 12, 2019
GUEST CO-HOST Butler Snow: Your Guide to Legal Matters with Dave Mayhan, Sarah O’Brien, and Guest Co-Host Meranda Vieyra
Business Leaders Podcast
May 25, 2019
CO-PRESENTER (WITH MIKE ROLLIN) Building an Effective Online Reputation & Marketing Strategy in 2019
Colorado Hispanic Bar Association
May 8, 2019
GUEST CO-HOST Transparency and Employee Relationships with David Seserman and Meranda Vieyra
Business Leaders Podcast
April 15, 2019
PANELIST Breaking Through the Glass Ceiling
Hispanic Chamber of Commerce Denver
February 27, 2019
PRESENTER Stand Out! Personal Branding, Marketing, Networking, & Visibility
Hispanic National Bar Association
February 12, 2019
SPEAKER LinkedIn for Lawyers
Colorado Bar Association, Solo Small Firm Section
September 7, 2018
SPEAKER Marketing and Business Development for Your New Firm
Successfully Launching and Running Your Own Practice: The Essential Guide, Colorado Bar Association CLE
August 2, 2018
PANELIST D&I and Small Firm/Solo Practice, 2018 Legal Inclusiveness & Diversity Summit
Center for Legal Inclusiveness
May 7, 2018
SPEAKER New Year, New You. Marketing Yourself Through Social Media
Women in eDiscovery, Denver Chapter
January 16, 2018
SPEAKER LinkedIn for Business Owners
Business Bureau Denver/Boulder (BBB)
December 13, 2017
SPEAKER Marketing and Business Development for Your New Firm
Colorado Bar Association’s “Hanging Your Shingle” multi-day CLE Conference
August 3, 2017
SPEAKER LinkedIn for Lawyers
Denver Bar Association, Young Lawyers Division
January 20, 2017
• National Multiple Sclerosis Society, Colorado-Wyoming Chapter
• Diversity Engagement Council (2020-present)
• Board of Trustees (2019-2020)
• Colorado W.O.L.F. (Women Owned Law Firms)
• Member (2020-present)
• Center for Legal Inclusiveness
• Member (2020-present)
• Metro State University of Denver
• Affiliate Faculty, Marketing Department (2019-2020)
• Class Title: Marketing of Legal Services
• Legal Entrepreneurs for Justice
• Board Member (2019-present)
• Marketing Committee (2019-present)
• Colorado Hispanic Bar Association
• Committee Chair, Professional Advancement Committee (2018-present)
• Colorado Restaurant Association
• Member (2018-present)
• Colorado Women’s Bar Association
• Member (2016-present)
• Denver Area Legal Recruitment Association
• Member (2010-2015)
• B.A, Chicano/a Studies, Metropolitan State University of Denver
Meranda Vieyra
CEO & FOUNDER
Meranda Vieyra is the owner of Denver Legal Marketing LLC which was founded to bring the value of high level, high impact legal marketing to solo practitioners and law firms.
She has over twenty years of experience in Denver law. Her hybrid skill set includes the administration of diversity and inclusiveness, business development, legal marketing strategy, and recruiting initiatives.
Meranda enjoys the challenge of helping smaller law firms become more visible to their clients and in the legal community, which grows their reputation and grows their practice. She views law firm marketing holistically, as many big businesses and general counsel do, including diversity and inclusiveness, recruitment and retention programs into marketing strategy.
Best of Colorado Business Choice (Runner-Up)
ColoradoBiz Magazine
2021
Best Legal Marketing Firm
People's Choice, Barrister's Best, Law Week Colorado
2018 - 2020
Outstanding Women in Business (Finalist)
Denver Business Journal
2020
2020 Outstanding Corporate Commitment Award
Colorado Hispanic Bar Association
2020
Top 100 Young Professionals in Colorado
Gen XYZ Award, ColoradoBiz Magazine
2019
Top 25 Most Powerful Women in Business
Colorado Women's Chamber of Commerce
2019
40 Under 40
Denver Business Journal
2018
Top 10 Alumni of the Decade
10 Under 10 Award, Metropolitan State University of Denver Alumni Association
2018
Outstanding Legal Professional
Law Week Colorado
2014, 2016
Inclusiveness@Work Awards - Individual (Finalist)
Center for Legal Inclusiveness
2021
2020 Go-To Thought Leader, COVID-19 Marketing Strategies
The National Law Review
2020
Outstanding Women in Business
Denver Business Journal
2021
Best Legal Marketing Firm
People's Choice, Barrister's Best, Law Week Colorado
2020
Inclusiveness@Work Award - Individual
Center for Legal Inclusiveness
2022
AUTHOR, Five Tech Tools to Scale Your Law Practice and Make Your Life Easier
Law Week Colorado (2023)
February 24, 2023
AUTHOR, When Does Guest Posting Make Sense for Attorneys?
1891 Blog (2023)
February 10, 2023
AUTHOR, Five Mistmaking Tips for New Lawyers, Law Practice Today
Law Practice Today (2023)
February 7, 2023
AUTHOR, How to Use “Voice of Customer” Data to Better Market Your Law Firm
The National Review (2023)
February 6, 2023
AUTHOR, How Can I Increase My Law Firm’s Visibility on Google?
Martindale-AVVO Blog (2023)
January 5, 2023
AUTHOR, Successful Client Management
Martindale-Avvo Blog, Martindale Special Series (2022)
December 21, 2022
AUTHOR, How to Use Keywords Effectively on Your Law Firm Website
Martindale-AVVO Blog (2022)
December 15, 2022
AUTHOR, What is a Law Firm Content Audit and How Can You Do One?
1891 Blog (2022)
November 23, 2022
AUTHOR, Which Marketing KPIs Are Best for Lawyers to Track?
Martindale-AVVO Blog (2022)
November 23, 2022
AUTHOR, Directories 101: Which Ones Are Best for Law Firms?
The National Review (2022)
November 7, 2022
AUTHOR, How Long Does SEO Take to Get Results for Law Firms?
Martindale-AVVO Blog (2022)
November 2, 2022
AUTHOR, Documents: Best Systems for Organizing
Martindale-Avvo Blog, Martindale Special Series (2022)
October 18, 2022
AUTHOR, How to Brainstorm Topics for a Law Firm YouTube Channel
1891 Blog (2022)
October 12, 2022
AUTHOR, How to Use Images and Blogs to Boost Your Google My Business Profile
The National Review (2022)
September 22, 2022
AUTHOR Best Tools for Managing Payments for Lawyers
Martindale-AVVO, Martindale Special Series (2022)
August 22, 2022
AUTHOR 3 Outside Experts to Hire for Law Firm Marketing
The 1891 Blog (2022)
August 21, 2022
AUTHOR, 3 Outside Experts to Hire for Law Firm Marketing
1891 Blog (2022)
August 20, 2022
AUTHOR Which Platforms Are Easiest for Legal Blogging?
Martindale-AVVO, Martindale Special Series (2022)
August 9, 2022
AUTHOR How to Build a Women-Focused Referral Network for Your Law Firm
The 1891 Blog (2022)
August 3, 2022
AUTHOR How to Attract More Positive Online Reviews for Your Law Firm
National Law Review (2022)
July 27, 2022
AUTHOR Could a Podcast Support Your Law Firm Marketing?
Texas Lawyer (2022)
July 25, 2022
AUTHOR How to Market Your Firm When You Don’t Need an In-House Hire
National Law Review (2022)
July 22, 2022
AUTHOR How to Use Pictures on Your Website and Social Media to Tell Your Law Firm’s Story
the 1891 Blog (2022)
July 20, 2022
AUTHOR Best Marketing Tools for Your Law Firm
Martindale-Avvo Blog, Martindale Special Series
June 22, 2022
AUTHOR Backlinking Basics for Law Firms: When to Invest
National Law Review
June 20, 2022
AUTHOR Why Sponsoring Local Events and Fundraisers Increases Your Law Firm’s Profile
June 10, 2022
AUTHOR Lead Magnets for Lawyers 101
Texas Lawyer (2022)
May 24, 2022
INTERVIEW Your Law Firm Is Now on TikTok. What Could Possibly Go Wrong?
Texas Lawyer, Texas Takeaways (2022)
May 13, 2022
AUTHOR Freelance Lawyer vs/ New Associate: Which One Do You Need?
Martindale-Avvo Blog (2022)
May 11, 2022
AUTHOR Best Ways to Stand Out in Your Practice Area
the 1891 Blog (2022)
May 9, 2022
AUTHOR How to Audit Your Past Marketing Efforts
The National Law Review (2022)
May 5, 2022
AUTHOR How to Outsource or Delegate Marketing for Your Law Firm
The National Law Review (2022)
April 26, 2022
AUTHOR How to Determine What Makes Your Law Firm Unique
Martindale-Avvo Blog (2022)
April 21, 2022
AUTHOR How to Determine What Makes Your Law Firm Unique
April 21, 2022
AUTHOR What to Think About Before Getting New Lawyer Headshots
Martindale-Avvo Blog (2022)
March 30, 2022
AUTHOR Four Must-Haves for a Lawyer’s LinkedIn Profile
Texas Lawyer (2022)
March 17, 2022
AUTHOR How to Determine Topics for Your Law Firm Blog
the 1891 Blog (2022)
March 16, 2022
AUTHOR Boost Your Credibility with Workshops: A How-To Guide for Lawyers
the 1891 Blog (2022)
March 9, 2022
AUTHOR 13 Types of Law Firm Content Marketing That Really Work
The National Law Review (2022)
March 7, 2022
AUTHOR How Often Should Lawyers Blog?
Martindale-Avvo Blog (2022)
March 3, 2022
AUTHOR The Power of Brand Personas in Law Firm Marketing
Martindale-Avvo Blog (2022)
February 23, 2022
AUTHOR A Lawyer’s Guide to Growing Your Visibility by Guesting on Podcasts
the 1891 Blog (2022)
February 2, 2022
AUTHOR How to Create an Editorial Calendar for Your Law Firm’s Social Media Campaign
The National Law Review (2022)
January 19, 2022
AUTHOR 4 Tips to Create a Comprehensive Online Law Firm Marketing Strategy Easily
the 1891 Blog (2022)
January 19, 2022
AUTHOR Beyond Networking: How to Build Authentic Referral Relationships
Texas Lawyer (2022)
January 18, 2022
AUTHOR 5 Things That Belong on Your Google My Business Profile
The National Law Review (2022)
January 14, 2022
AUTHOR Credentials 101 for Women Lawyers: Why They Matter
the 1891 Blog (2022)
January 12, 2022
AUTHOR How to Audit Your Firm Referral Strategy Before Year End, Colorado Women’s Bar Association
the 1891 Blog (2021)
December 10, 2021
AUTHOR How to Grow Your Small Law Firm’s Social Media Following Online
Martindale-Avvo Blog (2021)
December 1, 2021
AUTHOR Top Storytelling Techniques Lawyers Need to Use in Their Marketing
The National Law Review (2021)
November 24, 2021
INTERVIEW Visibility, Marketing + Success For Women Lawyers
Her Gavel Podcast (2021)
November 11, 2021
AUTHOR How to Leverage a Google My Business Profile
the 1891 Blog (2021)
November 3, 2021
AUTHOR How to Get Back Into the Swing of Public Speaking to Grow Your Law Firm
the 1891 Blog (2021)
October 13, 2021
AUTHOR How to Use Google My Business to Market Your Women-Owned Law Firm
The 1891 Blog (2021)
September 1, 2021
AUTHOR 4 Tips for Branding Yourself in a New Legal Practice Area
Martindale-Avvo Blog (2021)
September 1, 2021
AUTHOR The 4 Step Checklist to Ensure Your Law Firm Website is Mobile Friendly
National Law Review (2021)
August 13, 2021
AUTHOR Like, Share, Comment: How to Support Other Women Attorneys Online, Colorado Women’s Bar Association
The 1891 Blog (2021)
August 6, 2021
AUTHOR Is There Demand and Interest for Niche Practice Areas?
Martindale-Avvo Blog (2021)
August 4, 2021
AUTHOR Why You Should Join an Attorney Mentorship Program
Martindale-Avvo Blog (2021)
July 12, 2021
AUTHOR The Importance of Testimonials for Small Law Firms
Martindale-Avvo Blog (2021)
June 16, 2021
AUTHOR Demystifying Marketing for Your New Law Firm
National Law Review (2021)
June 13, 2021
INTERVIEW
Challenges Faced By Generation X During the Pandemic News
9 News
May 19, 2021
AUTHOR How to Market Your New Law Practice
Martindale-Avvo Blog (2021)
May 12, 2021
AUTHOR Diversity, Equity and Inclusion Makeover for Law Firm Websites?
Texas Lawyer (2021)
May 12, 2021
AUTHOR How to Elevate Your Law Firm Brand
National Law Review
April 13, 2021
AUTHOR Marketing Strategy Should Include Community Outreach
Colorado Women’s Bar Association, The 1891 Blog
April 7, 2021
AUTHOR Credential Your Law Practice
National Law Review
March 13, 2021
AUTHOR 8 Simple SEO Tips to Grow Your Law Firm’s Website Traffic
Colorado Women’s Bar Association, The 1891 Blog
March 10, 2021
AUTHOR Professional Photography is More Than Just Your Attorney Headshot
National Law Review
February 20, 2021
AUTHOR The Ultimate Guide for Incorporating Video into Your Small Law Firm Marketing Mix
Martindale-Avvo Blog
February 18, 2021
AUTHOR Approaching Your Personal Brand with an Entrepreneurial Mindset
Colorado Women’s Bar Association, The 1891 Blog
February 5, 2021
AUTHOR Hit the Ground Running with Your 2021 Law Firm Marketing Plan
Martindale-Avvo Blog
January 26, 2021
INTERVIEW
Creating a Marketing Strategy (on a Budget) for a Small Law Firm in the COVID-19 Era
Texas Lawyer, Texas Takeaways
January 21, 2021
AUTHOR Reflections on 2020: What Worked for Marketing Your Small Law Firm and What Didn’t?
Colorado Women’s Bar Association, The 1891 Blog
January 8, 2021
AUTHOR Creating a Well-Rounded Law Firm Marketing Strategy That Will Not Break the Bank
National Law Review
December 16, 2020
INTERVIEW Small Firms Can Thrive During the “COVID-19 Recession”
Texas Lawyer, Texas Takeaways
December 10, 2020
INTERVIEW Marketing for the Modern Lawyer
Colorado Bar Association, Modern Law Revolution Podcast
December 9, 2020
AUTHOR 25 Apps to Market Your FIrm
Martindale-Avvo Blog
December 3, 2020
AUTHOR Being Direct: Tips and Tricks for Improving the ROI on Your Law Firm’s Direct Mailer Campaign
National Law Review
November 16, 2020
AUTHOR Grace Under Fire: Staying Classy Amidst Bad Online Reviews
Colorado Women’s Bar Association, The 1891 Blog
November 4, 2020
AUTHOR Back to School: Resources to Enhance Your Legal Marketing Education
Colorado Women’s Bar Association, The 1891 Blog
October 28, 2020
AUTHOR How to Build a Mobile-First Marketing Strategy for Your Small Law Firm
National Law Review
October 14, 2020
AUTHOR How to Get on Google’s First Page: The Simple SEO Guide for Your Law Firm
Martindale-Avvo Blog
October 8, 2020
CO-AUTHOR (WITH MARGRIT LENT-PARKER) The Ethics of Soliciting Client Reviews and Testimonials
Law Week Colorado
October 6, 2020
INTERVIEW Putting Brand Marketing to Work for Lawyers
Texas Lawyer, Texas Takeaways
September 24, 2020
AUTHOR Marketing Checklist for Busy Solo Attorneys and Small Law Firms
Martindale-Avvo Blog
September 24, 2020
AUTHOR Media Training for Lawyers
Colorado Women’s Bar Association, The 1891 Blog
September 4, 2020
AUTHOR Developing a Brand Voice for Your Law Firm
National Law Review
August 29, 2020
AUTHOR Cultivating Excellence in Solo Law: Customer Service Skills that Help the Sales Funnel
Martindale-Avvo Blog
August 27, 2020
FEATURED INTERVIEW Gettin’ Legal With It: Meranda Vieyra
Denver Bar Association Young Lawyers Division Podcast
August 12, 2020
AUTHOR Thought Leadership Marketing: 5 Strategies to Inform, Engage, and Build Your Legal Practice
Colorado Women’s Bar Association, The 1891 Blog
August 7, 2020
AUTHOR 7 Ways to Get Better Client Referrals on LinkedIn
Martindale-Avvo Blog
July 23, 2020
AUTHOR 7 Things You Should Know Before Hiring a Web Designer for Your Law Firm
National Law Review
July 16, 2020
AUTHOR Under Pressure: Successful Attorney Photo Shoots that will Turn Heads
Colorado Women’s Bar Association, The 1891 Blog
July 3, 2020
AUTHOR 5 Things to Monitor During COVID-19
Martindale-Avvo Blog
June 25, 2020
AUTHOR 13 Signs It Is Time to Hire an Outside Marketing Professional
National Law Review
June 15, 2020
AUTHOR Emotional Impact: The Importance of Feminine Storytelling in Law
Colorado Women’s Bar Association, The 1891 Blog
June 5, 2020
AUTHOR How to Build a Legal Blog from the Ground Up
National Law Review
May 22, 2020
AUTHOR The Hidden Marketing Power of Community Service for Law Firms
Martindale-Avvo Blog
May 21, 2020
INTERVIEW Small Business COVID-19 Chronicles: Here’s how 8 Colorado Entrepreneurs Responded to the Coronavirus Crisis and What They Are Doing as the State Slowly Reopens for Business
MSU Denver’s RED Magazine
May 11, 2020
AUTHOR Women Lawyers of Color: Connecting Across Culture to Build Business
Colorado Women’s Bar Association, The 1891 Blog
May 8, 2020
AUTHOR Cause Marketing for Law Firms: How to Find a Cause and Make it Work for You and Your Network
Colorado Women’s Bar Association, The 1891 Blog
April 17, 2020
AUTHOR Don’t Back Down! Here’s Why (and How) Your Law Firm Can Keep Marketing During a Crisis
National Law Review
April 14, 2020
INTERVIEW How Your Law Firm Can Thrive During the COVID-19 Pandemic… (Law Across the Sea)
Think Tech Hawaii
April 13, 2020
AUTHOR 5 Strategies for Creating a Brand People Love
Martindale-Avvo Blog
April 7, 2020
CO-AUTHOR (WITH LAURIE GILBERTSON) How to Maintain Business Communication, Connection in the Wake of Coronavirus
Colorado Biz Magazine
March 30, 2020
AUTHOR How Your Law Firm Can Thrive During the COVID-19 Pandemic
Martindale-Avvo Blog
March 24, 2020
INTERVIEW Woman With MS Shares Concerns About the Coronavirus, Channel 9 News
Channel 9 News
March 18, 2020
AUTHOR Coronavirus and Law Firm Event Marketing: Cancelled, Postponed or Just Different?
National Law Review
March 16, 2020
AUTHOR Female Business Relationship Marketing in a Male-Dominated Legal Marketplace
Colorado Women’s Bar Association, The 1891 Blog
March 16, 2020
INTERVIEW Dozens Sign Up to Testify in Colorado’s Public Option Bills First Committee Test
Channel 7 News
March 11, 2020
TESTIMONY Testimony in Support of HB20-1349
Colorado House of Representatives, House Health & Insurance Committee
March 11, 2020
AUTHOR How to Use Targeted Google Ads to Grow Your Small Law Firm
Martindale-Avvo Blog
March 3, 2020
AUTHOR Brand Storytelling for Lawyers
National Law Review
February 18, 2020
CO-AUTHOR Cause Marketing Helps General Counsel Invest in a Personal Brand
Law Week Colorado
January 27, 2020
3 Steps to a Better Social Brand (Infographic)
October 11, 2019
Spark Change in the Legal Profession: On Purpose Legal Workshop (OPLW)
November 14, 2019
Using Your Blog to Drive Growth in Your Law Firm (Infographic)
January 31, 2020
LECTURER Discussion of Women’s History Month and Women in Business
William “Bill” Roberts School (2023)
March 16, 2023
LECTURER Website SEO and Marketing 101
Legal Entrepreneurs for Justice (LEJ)
August 10, 2022
LECTURER Website SEO and Marketing 101
Colorado Bar Association (SSF)
August 10, 2022
LECTURER Website SEO and Marketing 101
Legal Entrepreneurs for Justice (LEJ)
August 10, 2022
PANELIST Racial Capitalsim in the Legal Profession
Colorado Attorney Mentorship Program (CAMP)
May 18, 2022
PRESENTER Brand Storytelling for Solos and Small Firms
Annual Planning Workshop for Solo Practitioners and Small Law Firms, Colorado Bar Association (2021)
November 2, 2021
MODERATOR Panel Discussion: Solo Practitioner Virtual Workshop
UNLV William S. Boyd School of Law (2021)
October 19, 2021
MODERATOR State of Downtown Denver: Commerical Real Estate Panel
LawBank (2021)
September 30, 2021
PRESENTER How to Leverage Professional Communities to Help Credential Your Legal Career
Southern Nevada Association of Women Attorneys (2021)
September 9, 2021
PRESENTER
Marketing Strategies for Law Firms
State Bar of Nevada, Handle|BAR Incubator (2021)
September 1, 2021
PRESENTER
WITH JAY KAMLETLeveraging Community
State Bar of Nevada, Handle|BAR Incubator (2021)
August 31, 2021
PRESENTER How to Boost Your Small Law Firm’s Brand Through Traditional Marketing in 2021
3rd Annual Solo-Small Firm Institute: Advocates, Entrepreneurs, Leaders Conference, Colorado Bar Association (2021)
August 17, 2021
PRESENTER Successfully Marketing & Growing Your Firm, Successfully Launching and Running Your Own Practice
The Essential Guide Conference, Colorado Bar Association (2021)
July 22, 2021
PRESENTER Personal Branding & Marketing
Center for Legal Inclusiveness (2021)
July 13, 2021
PANELIST EDI in Lawyering and Leadership: A Recipe for Success
39th Annual Real Estate Symposium Conference, Colorado Bar Association (2021)
June 28, 2021
PANELIST Solo But Not Alone: The Importance of Community For Entrepreneurial Attorneys
3rd Annual Solo-Small Firm Institute: Advocates, Entrepreneurs, Leaders Conference, Colorado Bar Association (2021)
June 18, 2021
PRESENTER Preventing Business Burnout
State of Nevada Bar Association
May 7, 2021
PRESENTER Business Development in 2021 for Immigration Attorneys
American Immigration Lawyers Association
April 14, 2021
PRESENTER LinkedIn for Law Students
University of Colorado Law School
March 24, 2021
PRESENTER Digital Marketing and Virtual Business Development in 2021
LawBank, Smarter Not Harder: Solo Practice Success Panel
February 16, 2021
PRESENTER Marketing, New Solo Series
Colorado Bar Association
January 14, 2021
CO-PRESENTER (WITH JESSIE BOWER AND KIMBERLY BECK) Top Tips for 2021 Digital Marketing and Business Development for Small Law Firms
Colorado Bar Association, Modern Law Practice Initiative
January 12, 2021
CO-PRESENTER (WITH JESSIE BOWER) Looking Ahead to 2021 – What Your Firm Marketing & Business Development Should Look Like
Colorado W.O.L.F. (Women Owned Law Firms)
December 17, 2020
PANELIST HealthCare GoTV
Colorado Democratic Party
November 2, 2020
LECTURER Good ADR Practice Marketing in a Bad Economy
14th Annual ADR Conference, Colorado Bar Association
October 30, 2020
PRESENTER Solo and Small Firm Mentorship Program
Colorado Bar Association Solo and Small Firm Executive Council Meeting
August 26, 2020
PRESENTER Credentialing How-Tos: Demystifying Martindale-Hubbell, Super Lawyers, Avvo Rating, and Other Credentialing
Colorado Women’s Bar Association
August 14, 2020
PRESENTER Personal Branding and Marketing During COVID-19
Colorado Hispanic Bar Association
August 7, 2020
PRESENTER How Lawyers Can Be More Social on Social Media
Colorado Women’s Bar Association
June 28, 2020
PRESENTER Raising Your Profile on a Solo and Small Firm Budget (Part 2)
Colorado W.O.L.F (Women Owned Law Firms), LawBank, and the Solo and Small Firm Section of the Colorado Bar Association
June 23, 2020
PRESENTER Marketing Basics and Internet Presence
Legal Entrepreneurs for Justice (LEJ)
June 22, 2020
PRESENTER Raising Your Profile on a Solo and Small Firm Budget (Part 1)
Colorado W.O.L.F (Women Owned Law Firms), LawBank, and the Solo and Small Firm Section of the Colorado Bar Association
June 18, 2020
PRESENTER Business Development Basics
Legal Entrepreneurs for Justice (LEJ)
June 18, 2020
PRESENTER Business Development Basics
Legal Entrepreneurs for Justice (LEJ)
June 17, 2020
PRESENTER Social Media: Individual Analysis and Feedback on your Professional LinkedIn, Facebook, Twitter, and Instagram Profiles
CBA-CLE Solo-Small Firm Institute
June 11, 2020
CO-PRESENTER (WITH HONORABLE ADAM J. ESPINOSA) Maximizing your Online Presence and Social Media in 2020
CBA-CLE Solo-Small Firm Institute
June 11, 2020
PRESENTER Personal Marketing during Covid-19
Colorado Hispanic Bar Association
May 8, 2020
CO-PRESENTER (WITH LAURIE GILBERTSON) Virtual Roundtable on Staying Connected With, Serving and Remaining Relevant to Clients
Colorado W.O.L.F. (Women Owned Law Firm Group)
March 26, 2020
PANELIST 7th Annual JD Pathways Career Conference
University of Colorado Law School
January 21, 2020
PRESENTERE levator Pitches for Lawyers
Holland & Hart
January 17, 2020
PRESENTER Marketing Basics
Legal Entrepreneurs for Justice (LEJ)
November 14, 2019
PRESENTER Business Development for Young Lawyers
Legal Entrepreneurs for Justice (LEJ)
November 13, 2019
PRESENTER LinkedIn for Law Students
University of Denver Sturm College of Law
November 7, 2019
PRESENTER How to Stand Out as An In-House Attorney
Colorado Chapter of the Association of Corporate Counsel
October 17, 2019
PRESENTER Media Training Basics
Legal Entrepreneurs for Justice (LEJ)
September 18, 2019
PRESENTER Mastering Your Online Professional and Social Media Presence
CBA-CLA 2019 Business Law Institute
September 12, 2019
PRESENTER LinkedIn for Lawyers
Legal Entrepreneurs for Justice (LEJ)
August 14, 2019
MODERATOR/FACILITATOR Individual Analysis and Feedback on Professional LinkedIn, Facebook, Twitter, and Instagram Profiles
CBA-CLE Inaugural Solo-Small Firm INSTITUTE
June 13, 2019
PRESENTER (WITH HONORABLE ADAM J. ESPINOSA) Maximizing Your Online Presence and Social Media
CBA-CLE Inaugural Solo-Small Firm INSTITUTE
June 13, 2019
PRESENTER LinkedIn for Lawyers
CBA-CLE Inaugural Solo-Small Firm INSTITUTE
June 13, 2019
GUEST CO-HOST Demystifying Business Legal Services with Chris Ward and Co-Host Meranda Vieyra
Business Leaders Podcast
June 12, 2019
GUEST CO-HOST Butler Snow: Your Guide to Legal Matters with Dave Mayhan, Sarah O’Brien, and Guest Co-Host Meranda Vieyra
Business Leaders Podcast
May 25, 2019
CO-PRESENTER (WITH MIKE ROLLIN) Building an Effective Online Reputation & Marketing Strategy in 2019
Colorado Hispanic Bar Association
May 8, 2019
GUEST CO-HOST Transparency and Employee Relationships with David Seserman and Meranda Vieyra
Business Leaders Podcast
April 15, 2019
PANELIST Breaking Through the Glass Ceiling
Hispanic Chamber of Commerce Denver
February 27, 2019
PRESENTER Stand Out! Personal Branding, Marketing, Networking, & Visibility
Hispanic National Bar Association
February 12, 2019
SPEAKER LinkedIn for Lawyers
Colorado Bar Association, Solo Small Firm Section
September 7, 2018
SPEAKER Marketing and Business Development for Your New Firm
Successfully Launching and Running Your Own Practice: The Essential Guide, Colorado Bar Association CLE
August 2, 2018
PANELIST D&I and Small Firm/Solo Practice, 2018 Legal Inclusiveness & Diversity Summit
Center for Legal Inclusiveness
May 7, 2018
SPEAKER New Year, New You. Marketing Yourself Through Social Media
Women in eDiscovery, Denver Chapter
January 16, 2018
SPEAKER LinkedIn for Business Owners
Business Bureau Denver/Boulder (BBB)
December 13, 2017
SPEAKER Marketing and Business Development for Your New Firm
Colorado Bar Association’s “Hanging Your Shingle” multi-day CLE Conference
August 3, 2017
SPEAKER LinkedIn for Lawyers
Denver Bar Association, Young Lawyers Division
January 20, 2017
• National Multiple Sclerosis Society, Colorado-Wyoming Chapter
• Diversity Engagement Council (2020-present)
• Board of Trustees (2019-2020)
• Colorado W.O.L.F. (Women Owned Law Firms)
• Member (2020-present)
• Center for Legal Inclusiveness
• Member (2020-present)
• Metro State University of Denver
• Affiliate Faculty, Marketing Department (2019-2020)
• Class Title: Marketing of Legal Services
• Legal Entrepreneurs for Justice
• Board Member (2019-present)
• Marketing Committee (2019-present)
• Colorado Hispanic Bar Association
• Committee Chair, Professional Advancement Committee (2018-present)
• Colorado Restaurant Association
• Member (2018-present)
• Colorado Women’s Bar Association
• Member (2016-present)
• Denver Area Legal Recruitment Association
• Member (2010-2015)
• B.A, Chicano/a Studies, Metropolitan State University of Denver
Meranda Vieyra
CEO & FOUNDER
Meranda Vieyra is the owner of Denver Legal Marketing LLC which was founded to bring the value of high level, high impact legal marketing to solo practitioners and law firms.
She has over twenty years of experience in Denver law. Her hybrid skill set includes the administration of diversity and inclusiveness, business development, legal marketing strategy, and recruiting initiatives.
Meranda enjoys the challenge of helping smaller law firms become more visible to their clients and in the legal community, which grows their reputation and grows their practice. She views law firm marketing holistically, as many big businesses and general counsel do, including diversity and inclusiveness, recruitment and retention programs into marketing strategy.
Best of Colorado Business Choice (Runner-Up)
ColoradoBiz Magazine
2021
Best Legal Marketing Firm
People's Choice, Barrister's Best, Law Week Colorado
2018 - 2020
Outstanding Women in Business (Finalist)
Denver Business Journal
2020
2020 Outstanding Corporate Commitment Award
Colorado Hispanic Bar Association
2020
Top 100 Young Professionals in Colorado
Gen XYZ Award, ColoradoBiz Magazine
2019
Top 25 Most Powerful Women in Business
Colorado Women's Chamber of Commerce
2019
40 Under 40
Denver Business Journal
2018
Top 10 Alumni of the Decade
10 Under 10 Award, Metropolitan State University of Denver Alumni Association
2018
Outstanding Legal Professional
Law Week Colorado
2014, 2016
Inclusiveness@Work Awards - Individual (Finalist)
Center for Legal Inclusiveness
2021
2020 Go-To Thought Leader, COVID-19 Marketing Strategies
The National Law Review
2020
Outstanding Women in Business
Denver Business Journal
2021
Best Legal Marketing Firm
People's Choice, Barrister's Best, Law Week Colorado
2020
Inclusiveness@Work Award - Individual
Center for Legal Inclusiveness
2022
AUTHOR, Five Tech Tools to Scale Your Law Practice and Make Your Life Easier
Law Week Colorado (2023)
February 24, 2023
AUTHOR, When Does Guest Posting Make Sense for Attorneys?
1891 Blog (2023)
February 10, 2023
AUTHOR, Five Mistmaking Tips for New Lawyers, Law Practice Today
Law Practice Today (2023)
February 7, 2023
AUTHOR, How to Use “Voice of Customer” Data to Better Market Your Law Firm
The National Review (2023)
February 6, 2023
AUTHOR, How Can I Increase My Law Firm’s Visibility on Google?
Martindale-AVVO Blog (2023)
January 5, 2023
AUTHOR, Successful Client Management
Martindale-Avvo Blog, Martindale Special Series (2022)
December 21, 2022
AUTHOR, How to Use Keywords Effectively on Your Law Firm Website
Martindale-AVVO Blog (2022)
December 15, 2022
AUTHOR, What is a Law Firm Content Audit and How Can You Do One?
1891 Blog (2022)
November 23, 2022
AUTHOR, Which Marketing KPIs Are Best for Lawyers to Track?
Martindale-AVVO Blog (2022)
November 23, 2022
AUTHOR, Directories 101: Which Ones Are Best for Law Firms?
The National Review (2022)
November 7, 2022
AUTHOR, How Long Does SEO Take to Get Results for Law Firms?
Martindale-AVVO Blog (2022)
November 2, 2022
AUTHOR, Documents: Best Systems for Organizing
Martindale-Avvo Blog, Martindale Special Series (2022)
October 18, 2022
AUTHOR, How to Brainstorm Topics for a Law Firm YouTube Channel
1891 Blog (2022)
October 12, 2022
AUTHOR, How to Use Images and Blogs to Boost Your Google My Business Profile
The National Review (2022)
September 22, 2022
AUTHOR Best Tools for Managing Payments for Lawyers
Martindale-AVVO, Martindale Special Series (2022)
August 22, 2022
AUTHOR 3 Outside Experts to Hire for Law Firm Marketing
The 1891 Blog (2022)
August 21, 2022
AUTHOR, 3 Outside Experts to Hire for Law Firm Marketing
1891 Blog (2022)
August 20, 2022
AUTHOR Which Platforms Are Easiest for Legal Blogging?
Martindale-AVVO, Martindale Special Series (2022)
August 9, 2022
AUTHOR How to Build a Women-Focused Referral Network for Your Law Firm
The 1891 Blog (2022)
August 3, 2022
AUTHOR How to Attract More Positive Online Reviews for Your Law Firm
National Law Review (2022)
July 27, 2022
AUTHOR Could a Podcast Support Your Law Firm Marketing?
Texas Lawyer (2022)
July 25, 2022
AUTHOR How to Market Your Firm When You Don’t Need an In-House Hire
National Law Review (2022)
July 22, 2022
AUTHOR How to Use Pictures on Your Website and Social Media to Tell Your Law Firm’s Story
the 1891 Blog (2022)
July 20, 2022
AUTHOR Best Marketing Tools for Your Law Firm
Martindale-Avvo Blog, Martindale Special Series
June 22, 2022
AUTHOR Backlinking Basics for Law Firms: When to Invest
National Law Review
June 20, 2022
AUTHOR Why Sponsoring Local Events and Fundraisers Increases Your Law Firm’s Profile
June 10, 2022
AUTHOR Lead Magnets for Lawyers 101
Texas Lawyer (2022)
May 24, 2022
INTERVIEW Your Law Firm Is Now on TikTok. What Could Possibly Go Wrong?
Texas Lawyer, Texas Takeaways (2022)
May 13, 2022
AUTHOR Freelance Lawyer vs/ New Associate: Which One Do You Need?
Martindale-Avvo Blog (2022)
May 11, 2022
AUTHOR Best Ways to Stand Out in Your Practice Area
the 1891 Blog (2022)
May 9, 2022
AUTHOR How to Audit Your Past Marketing Efforts
The National Law Review (2022)
May 5, 2022
AUTHOR How to Outsource or Delegate Marketing for Your Law Firm
The National Law Review (2022)
April 26, 2022
AUTHOR How to Determine What Makes Your Law Firm Unique
Martindale-Avvo Blog (2022)
April 21, 2022
AUTHOR How to Determine What Makes Your Law Firm Unique
April 21, 2022
AUTHOR What to Think About Before Getting New Lawyer Headshots
Martindale-Avvo Blog (2022)
March 30, 2022
AUTHOR Four Must-Haves for a Lawyer’s LinkedIn Profile
Texas Lawyer (2022)
March 17, 2022
AUTHOR How to Determine Topics for Your Law Firm Blog
the 1891 Blog (2022)
March 16, 2022
AUTHOR Boost Your Credibility with Workshops: A How-To Guide for Lawyers
the 1891 Blog (2022)
March 9, 2022
AUTHOR 13 Types of Law Firm Content Marketing That Really Work
The National Law Review (2022)
March 7, 2022
AUTHOR How Often Should Lawyers Blog?
Martindale-Avvo Blog (2022)
March 3, 2022
AUTHOR The Power of Brand Personas in Law Firm Marketing
Martindale-Avvo Blog (2022)
February 23, 2022
AUTHOR A Lawyer’s Guide to Growing Your Visibility by Guesting on Podcasts
the 1891 Blog (2022)
February 2, 2022
AUTHOR How to Create an Editorial Calendar for Your Law Firm’s Social Media Campaign
The National Law Review (2022)
January 19, 2022
AUTHOR 4 Tips to Create a Comprehensive Online Law Firm Marketing Strategy Easily
the 1891 Blog (2022)
January 19, 2022
AUTHOR Beyond Networking: How to Build Authentic Referral Relationships
Texas Lawyer (2022)
January 18, 2022
AUTHOR 5 Things That Belong on Your Google My Business Profile
The National Law Review (2022)
January 14, 2022
AUTHOR Credentials 101 for Women Lawyers: Why They Matter
the 1891 Blog (2022)
January 12, 2022
AUTHOR How to Audit Your Firm Referral Strategy Before Year End, Colorado Women’s Bar Association
the 1891 Blog (2021)
December 10, 2021
AUTHOR How to Grow Your Small Law Firm’s Social Media Following Online
Martindale-Avvo Blog (2021)
December 1, 2021
AUTHOR Top Storytelling Techniques Lawyers Need to Use in Their Marketing
The National Law Review (2021)
November 24, 2021
INTERVIEW Visibility, Marketing + Success For Women Lawyers
Her Gavel Podcast (2021)
November 11, 2021
AUTHOR How to Leverage a Google My Business Profile
the 1891 Blog (2021)
November 3, 2021
AUTHOR How to Get Back Into the Swing of Public Speaking to Grow Your Law Firm
the 1891 Blog (2021)
October 13, 2021
AUTHOR How to Use Google My Business to Market Your Women-Owned Law Firm
The 1891 Blog (2021)
September 1, 2021
AUTHOR 4 Tips for Branding Yourself in a New Legal Practice Area
Martindale-Avvo Blog (2021)
September 1, 2021
AUTHOR The 4 Step Checklist to Ensure Your Law Firm Website is Mobile Friendly
National Law Review (2021)
August 13, 2021
AUTHOR Like, Share, Comment: How to Support Other Women Attorneys Online, Colorado Women’s Bar Association
The 1891 Blog (2021)
August 6, 2021
AUTHOR Is There Demand and Interest for Niche Practice Areas?
Martindale-Avvo Blog (2021)
August 4, 2021
AUTHOR Why You Should Join an Attorney Mentorship Program
Martindale-Avvo Blog (2021)
July 12, 2021
AUTHOR The Importance of Testimonials for Small Law Firms
Martindale-Avvo Blog (2021)
June 16, 2021
AUTHOR Demystifying Marketing for Your New Law Firm
National Law Review (2021)
June 13, 2021
INTERVIEW
Challenges Faced By Generation X During the Pandemic News
9 News
May 19, 2021
AUTHOR How to Market Your New Law Practice
Martindale-Avvo Blog (2021)
May 12, 2021
AUTHOR Diversity, Equity and Inclusion Makeover for Law Firm Websites?
Texas Lawyer (2021)
May 12, 2021
AUTHOR How to Elevate Your Law Firm Brand
National Law Review
April 13, 2021
AUTHOR Marketing Strategy Should Include Community Outreach
Colorado Women’s Bar Association, The 1891 Blog
April 7, 2021
AUTHOR Credential Your Law Practice
National Law Review
March 13, 2021
AUTHOR 8 Simple SEO Tips to Grow Your Law Firm’s Website Traffic
Colorado Women’s Bar Association, The 1891 Blog
March 10, 2021
AUTHOR Professional Photography is More Than Just Your Attorney Headshot
National Law Review
February 20, 2021
AUTHOR The Ultimate Guide for Incorporating Video into Your Small Law Firm Marketing Mix
Martindale-Avvo Blog
February 18, 2021
AUTHOR Approaching Your Personal Brand with an Entrepreneurial Mindset
Colorado Women’s Bar Association, The 1891 Blog
February 5, 2021
AUTHOR Hit the Ground Running with Your 2021 Law Firm Marketing Plan
Martindale-Avvo Blog
January 26, 2021
INTERVIEW
Creating a Marketing Strategy (on a Budget) for a Small Law Firm in the COVID-19 Era
Texas Lawyer, Texas Takeaways
January 21, 2021
AUTHOR Reflections on 2020: What Worked for Marketing Your Small Law Firm and What Didn’t?
Colorado Women’s Bar Association, The 1891 Blog
January 8, 2021
AUTHOR Creating a Well-Rounded Law Firm Marketing Strategy That Will Not Break the Bank
National Law Review
December 16, 2020
INTERVIEW Small Firms Can Thrive During the “COVID-19 Recession”
Texas Lawyer, Texas Takeaways
December 10, 2020
INTERVIEW Marketing for the Modern Lawyer
Colorado Bar Association, Modern Law Revolution Podcast
December 9, 2020
AUTHOR 25 Apps to Market Your FIrm
Martindale-Avvo Blog
December 3, 2020
AUTHOR Being Direct: Tips and Tricks for Improving the ROI on Your Law Firm’s Direct Mailer Campaign
National Law Review
November 16, 2020
AUTHOR Grace Under Fire: Staying Classy Amidst Bad Online Reviews
Colorado Women’s Bar Association, The 1891 Blog
November 4, 2020
AUTHOR Back to School: Resources to Enhance Your Legal Marketing Education
Colorado Women’s Bar Association, The 1891 Blog
October 28, 2020
AUTHOR How to Build a Mobile-First Marketing Strategy for Your Small Law Firm
National Law Review
October 14, 2020
AUTHOR How to Get on Google’s First Page: The Simple SEO Guide for Your Law Firm
Martindale-Avvo Blog
October 8, 2020
CO-AUTHOR (WITH MARGRIT LENT-PARKER) The Ethics of Soliciting Client Reviews and Testimonials
Law Week Colorado
October 6, 2020
INTERVIEW Putting Brand Marketing to Work for Lawyers
Texas Lawyer, Texas Takeaways
September 24, 2020
AUTHOR Marketing Checklist for Busy Solo Attorneys and Small Law Firms
Martindale-Avvo Blog
September 24, 2020
AUTHOR Media Training for Lawyers
Colorado Women’s Bar Association, The 1891 Blog
September 4, 2020
AUTHOR Developing a Brand Voice for Your Law Firm
National Law Review
August 29, 2020
AUTHOR Cultivating Excellence in Solo Law: Customer Service Skills that Help the Sales Funnel
Martindale-Avvo Blog
August 27, 2020
FEATURED INTERVIEW Gettin’ Legal With It: Meranda Vieyra
Denver Bar Association Young Lawyers Division Podcast
August 12, 2020
AUTHOR Thought Leadership Marketing: 5 Strategies to Inform, Engage, and Build Your Legal Practice
Colorado Women’s Bar Association, The 1891 Blog
August 7, 2020
AUTHOR 7 Ways to Get Better Client Referrals on LinkedIn
Martindale-Avvo Blog
July 23, 2020
AUTHOR 7 Things You Should Know Before Hiring a Web Designer for Your Law Firm
National Law Review
July 16, 2020
AUTHOR Under Pressure: Successful Attorney Photo Shoots that will Turn Heads
Colorado Women’s Bar Association, The 1891 Blog
July 3, 2020
AUTHOR 5 Things to Monitor During COVID-19
Martindale-Avvo Blog
June 25, 2020
AUTHOR 13 Signs It Is Time to Hire an Outside Marketing Professional
National Law Review
June 15, 2020
AUTHOR Emotional Impact: The Importance of Feminine Storytelling in Law
Colorado Women’s Bar Association, The 1891 Blog
June 5, 2020
AUTHOR How to Build a Legal Blog from the Ground Up
National Law Review
May 22, 2020
AUTHOR The Hidden Marketing Power of Community Service for Law Firms
Martindale-Avvo Blog
May 21, 2020
INTERVIEW Small Business COVID-19 Chronicles: Here’s how 8 Colorado Entrepreneurs Responded to the Coronavirus Crisis and What They Are Doing as the State Slowly Reopens for Business
MSU Denver’s RED Magazine
May 11, 2020
AUTHOR Women Lawyers of Color: Connecting Across Culture to Build Business
Colorado Women’s Bar Association, The 1891 Blog
May 8, 2020
AUTHOR Cause Marketing for Law Firms: How to Find a Cause and Make it Work for You and Your Network
Colorado Women’s Bar Association, The 1891 Blog
April 17, 2020
AUTHOR Don’t Back Down! Here’s Why (and How) Your Law Firm Can Keep Marketing During a Crisis
National Law Review
April 14, 2020
INTERVIEW How Your Law Firm Can Thrive During the COVID-19 Pandemic… (Law Across the Sea)
Think Tech Hawaii
April 13, 2020
AUTHOR 5 Strategies for Creating a Brand People Love
Martindale-Avvo Blog
April 7, 2020
CO-AUTHOR (WITH LAURIE GILBERTSON) How to Maintain Business Communication, Connection in the Wake of Coronavirus
Colorado Biz Magazine
March 30, 2020
AUTHOR How Your Law Firm Can Thrive During the COVID-19 Pandemic
Martindale-Avvo Blog
March 24, 2020
INTERVIEW Woman With MS Shares Concerns About the Coronavirus, Channel 9 News
Channel 9 News
March 18, 2020
AUTHOR Coronavirus and Law Firm Event Marketing: Cancelled, Postponed or Just Different?
National Law Review
March 16, 2020
AUTHOR Female Business Relationship Marketing in a Male-Dominated Legal Marketplace
Colorado Women’s Bar Association, The 1891 Blog
March 16, 2020
INTERVIEW Dozens Sign Up to Testify in Colorado’s Public Option Bills First Committee Test
Channel 7 News
March 11, 2020
TESTIMONY Testimony in Support of HB20-1349
Colorado House of Representatives, House Health & Insurance Committee
March 11, 2020
AUTHOR How to Use Targeted Google Ads to Grow Your Small Law Firm
Martindale-Avvo Blog
March 3, 2020
AUTHOR Brand Storytelling for Lawyers
National Law Review
February 18, 2020
CO-AUTHOR Cause Marketing Helps General Counsel Invest in a Personal Brand
Law Week Colorado
January 27, 2020
Meranda Vieyra Addresses Lawyer Concerns During COVID-19
April 15, 2020
Everything You Wanted to Know About FindLaw
May 4, 2020
LECTURER Discussion of Women’s History Month and Women in Business
William “Bill” Roberts School (2023)
March 16, 2023
LECTURER Website SEO and Marketing 101
Legal Entrepreneurs for Justice (LEJ)
August 10, 2022
LECTURER Website SEO and Marketing 101
Colorado Bar Association (SSF)
August 10, 2022
LECTURER Website SEO and Marketing 101
Legal Entrepreneurs for Justice (LEJ)
August 10, 2022
PANELIST Racial Capitalsim in the Legal Profession
Colorado Attorney Mentorship Program (CAMP)
May 18, 2022
PRESENTER Brand Storytelling for Solos and Small Firms
Annual Planning Workshop for Solo Practitioners and Small Law Firms, Colorado Bar Association (2021)
November 2, 2021
MODERATOR Panel Discussion: Solo Practitioner Virtual Workshop
UNLV William S. Boyd School of Law (2021)
October 19, 2021
MODERATOR State of Downtown Denver: Commerical Real Estate Panel
LawBank (2021)
September 30, 2021
PRESENTER How to Leverage Professional Communities to Help Credential Your Legal Career
Southern Nevada Association of Women Attorneys (2021)
September 9, 2021
PRESENTER
Marketing Strategies for Law Firms
State Bar of Nevada, Handle|BAR Incubator (2021)
September 1, 2021
PRESENTER
WITH JAY KAMLETLeveraging Community
State Bar of Nevada, Handle|BAR Incubator (2021)
August 31, 2021
PRESENTER How to Boost Your Small Law Firm’s Brand Through Traditional Marketing in 2021
3rd Annual Solo-Small Firm Institute: Advocates, Entrepreneurs, Leaders Conference, Colorado Bar Association (2021)
August 17, 2021
PRESENTER Successfully Marketing & Growing Your Firm, Successfully Launching and Running Your Own Practice
The Essential Guide Conference, Colorado Bar Association (2021)
July 22, 2021
PRESENTER Personal Branding & Marketing
Center for Legal Inclusiveness (2021)
July 13, 2021
PANELIST EDI in Lawyering and Leadership: A Recipe for Success
39th Annual Real Estate Symposium Conference, Colorado Bar Association (2021)
June 28, 2021
PANELIST Solo But Not Alone: The Importance of Community For Entrepreneurial Attorneys
3rd Annual Solo-Small Firm Institute: Advocates, Entrepreneurs, Leaders Conference, Colorado Bar Association (2021)
June 18, 2021
PRESENTER Preventing Business Burnout
State of Nevada Bar Association
May 7, 2021
PRESENTER Business Development in 2021 for Immigration Attorneys
American Immigration Lawyers Association
April 14, 2021
PRESENTER LinkedIn for Law Students
University of Colorado Law School
March 24, 2021
PRESENTER Digital Marketing and Virtual Business Development in 2021
LawBank, Smarter Not Harder: Solo Practice Success Panel
February 16, 2021
PRESENTER Marketing, New Solo Series
Colorado Bar Association
January 14, 2021
CO-PRESENTER (WITH JESSIE BOWER AND KIMBERLY BECK) Top Tips for 2021 Digital Marketing and Business Development for Small Law Firms
Colorado Bar Association, Modern Law Practice Initiative
January 12, 2021
CO-PRESENTER (WITH JESSIE BOWER) Looking Ahead to 2021 – What Your Firm Marketing & Business Development Should Look Like
Colorado W.O.L.F. (Women Owned Law Firms)
December 17, 2020
PANELIST HealthCare GoTV
Colorado Democratic Party
November 2, 2020
LECTURER Good ADR Practice Marketing in a Bad Economy
14th Annual ADR Conference, Colorado Bar Association
October 30, 2020
PRESENTER Solo and Small Firm Mentorship Program
Colorado Bar Association Solo and Small Firm Executive Council Meeting
August 26, 2020
PRESENTER Credentialing How-Tos: Demystifying Martindale-Hubbell, Super Lawyers, Avvo Rating, and Other Credentialing
Colorado Women’s Bar Association
August 14, 2020
PRESENTER Personal Branding and Marketing During COVID-19
Colorado Hispanic Bar Association
August 7, 2020
PRESENTER How Lawyers Can Be More Social on Social Media
Colorado Women’s Bar Association
June 28, 2020
PRESENTER Raising Your Profile on a Solo and Small Firm Budget (Part 2)
Colorado W.O.L.F (Women Owned Law Firms), LawBank, and the Solo and Small Firm Section of the Colorado Bar Association
June 23, 2020
PRESENTER Marketing Basics and Internet Presence
Legal Entrepreneurs for Justice (LEJ)
June 22, 2020
PRESENTER Raising Your Profile on a Solo and Small Firm Budget (Part 1)
Colorado W.O.L.F (Women Owned Law Firms), LawBank, and the Solo and Small Firm Section of the Colorado Bar Association
June 18, 2020
PRESENTER Business Development Basics
Legal Entrepreneurs for Justice (LEJ)
June 18, 2020
PRESENTER Business Development Basics
Legal Entrepreneurs for Justice (LEJ)
June 17, 2020
PRESENTER Social Media: Individual Analysis and Feedback on your Professional LinkedIn, Facebook, Twitter, and Instagram Profiles
CBA-CLE Solo-Small Firm Institute
June 11, 2020
CO-PRESENTER (WITH HONORABLE ADAM J. ESPINOSA) Maximizing your Online Presence and Social Media in 2020
CBA-CLE Solo-Small Firm Institute
June 11, 2020
PRESENTER Personal Marketing during Covid-19
Colorado Hispanic Bar Association
May 8, 2020
CO-PRESENTER (WITH LAURIE GILBERTSON) Virtual Roundtable on Staying Connected With, Serving and Remaining Relevant to Clients
Colorado W.O.L.F. (Women Owned Law Firm Group)
March 26, 2020
PANELIST 7th Annual JD Pathways Career Conference
University of Colorado Law School
January 21, 2020
PRESENTERE levator Pitches for Lawyers
Holland & Hart
January 17, 2020
PRESENTER Marketing Basics
Legal Entrepreneurs for Justice (LEJ)
November 14, 2019
PRESENTER Business Development for Young Lawyers
Legal Entrepreneurs for Justice (LEJ)
November 13, 2019
PRESENTER LinkedIn for Law Students
University of Denver Sturm College of Law
November 7, 2019
PRESENTER How to Stand Out as An In-House Attorney
Colorado Chapter of the Association of Corporate Counsel
October 17, 2019
PRESENTER Media Training Basics
Legal Entrepreneurs for Justice (LEJ)
September 18, 2019
PRESENTER Mastering Your Online Professional and Social Media Presence
CBA-CLA 2019 Business Law Institute
September 12, 2019
PRESENTER LinkedIn for Lawyers
Legal Entrepreneurs for Justice (LEJ)
August 14, 2019
MODERATOR/FACILITATOR Individual Analysis and Feedback on Professional LinkedIn, Facebook, Twitter, and Instagram Profiles
CBA-CLE Inaugural Solo-Small Firm INSTITUTE
June 13, 2019
PRESENTER (WITH HONORABLE ADAM J. ESPINOSA) Maximizing Your Online Presence and Social Media
CBA-CLE Inaugural Solo-Small Firm INSTITUTE
June 13, 2019
PRESENTER LinkedIn for Lawyers
CBA-CLE Inaugural Solo-Small Firm INSTITUTE
June 13, 2019
GUEST CO-HOST Demystifying Business Legal Services with Chris Ward and Co-Host Meranda Vieyra
Business Leaders Podcast
June 12, 2019
GUEST CO-HOST Butler Snow: Your Guide to Legal Matters with Dave Mayhan, Sarah O’Brien, and Guest Co-Host Meranda Vieyra
Business Leaders Podcast
May 25, 2019
CO-PRESENTER (WITH MIKE ROLLIN) Building an Effective Online Reputation & Marketing Strategy in 2019
Colorado Hispanic Bar Association
May 8, 2019
GUEST CO-HOST Transparency and Employee Relationships with David Seserman and Meranda Vieyra
Business Leaders Podcast
April 15, 2019
PANELIST Breaking Through the Glass Ceiling
Hispanic Chamber of Commerce Denver
February 27, 2019
PRESENTER Stand Out! Personal Branding, Marketing, Networking, & Visibility
Hispanic National Bar Association
February 12, 2019
SPEAKER LinkedIn for Lawyers
Colorado Bar Association, Solo Small Firm Section
September 7, 2018
SPEAKER Marketing and Business Development for Your New Firm
Successfully Launching and Running Your Own Practice: The Essential Guide, Colorado Bar Association CLE
August 2, 2018
PANELIST D&I and Small Firm/Solo Practice, 2018 Legal Inclusiveness & Diversity Summit
Center for Legal Inclusiveness
May 7, 2018
SPEAKER New Year, New You. Marketing Yourself Through Social Media
Women in eDiscovery, Denver Chapter
January 16, 2018
SPEAKER LinkedIn for Business Owners
Business Bureau Denver/Boulder (BBB)
December 13, 2017
SPEAKER Marketing and Business Development for Your New Firm
Colorado Bar Association’s “Hanging Your Shingle” multi-day CLE Conference
August 3, 2017
SPEAKER LinkedIn for Lawyers
Denver Bar Association, Young Lawyers Division
January 20, 2017
• National Multiple Sclerosis Society, Colorado-Wyoming Chapter
• Diversity Engagement Council (2020-present)
• Board of Trustees (2019-2020)
• Colorado W.O.L.F. (Women Owned Law Firms)
• Member (2020-present)
• Center for Legal Inclusiveness
• Member (2020-present)
• Metro State University of Denver
• Affiliate Faculty, Marketing Department (2019-2020)
• Class Title: Marketing of Legal Services
• Legal Entrepreneurs for Justice
• Board Member (2019-present)
• Marketing Committee (2019-present)
• Colorado Hispanic Bar Association
• Committee Chair, Professional Advancement Committee (2018-present)
• Colorado Restaurant Association
• Member (2018-present)
• Colorado Women’s Bar Association
• Member (2016-present)
• Denver Area Legal Recruitment Association
• Member (2010-2015)
• B.A, Chicano/a Studies, Metropolitan State University of Denver
